What Direction Will The Future Of The Clothing Store Develop?

There is no doubt that physical retailers are racking their brains to get consumers to shop.

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In the Shang Dynasty, the traditional mindset of "a single big, waiting for customers" has changed. They are actively constructing a new all channel marketing system to seek partners who can borrow from each other to win a win-win situation, giving the store a brand new and attractive consumption experience, thus finding new opportunities for future development.

Then, the future entity.

Which direction will the store develop?

First: experience the habit of maintaining the consumer's shop.

First of all, I want to cite two examples: one for foreign trade shop, ask if you can try it on, the answer is very direct: No, we don't have a fitting room; the other one is

Shop, ask whether it can be 5 yuan cheaper, answer: we do not bargain, cheap to you, I will die.

This situation is repeated in many parts of China.

Where did the guests go, the guests were driven away, and they went shopping online.

Where is the service?

Where is the experience?

Rather than environmental reasons, we should start with the above details and make the guests happy and satisfied.

So where is the opportunity to complain?

Second: physical clothing store to business circle.

QQ, WeChat, micro-blog and other communication tools, forums, blogs and other platforms are becoming more and more mature, and opening a restaurant business in the suburbs can still be popular.

Why, because platforms or applications will completely subvert many industries. In the future, with the advantages of information explosion and convenient pportation, relying on quality and good word of mouth effect will bring you a large number of customers. Wherever you hide, there will always be someone to find you.

Third: future shops belong to style segmentation.

So many shops, so many styles, so much information or content, how can we satisfy the needs of customers at the first time?

Of course, the physical shop can not be completely resolved, but after all, your shop style is unified, you can show things directly to the guests, the guests choose the time cost is low, that directly plates into the paction.

Fourth: future shops belong to O2O.

The concept of O2O is too large. If you do well in the middle, it is "V". If you do not work well, it will be "two".

In fact, it doesn't require much thought or action. It needs to conform to the trend and become an entity shopkeeper with internet thinking.

We must make good use of the network platform or tools to serve your guests, and grasp the many advantages of the entity to enhance your performance.

This is the opportunity given by the times.

Fifth: future shops belong to M shops, that is to say, a large number of shops for the king.

Service, precise positioning, style segmentation, special goods and so on can increase the value of your product or store, where the value is, where the customer is.

That is to say, the traditional set of things has come back again.

And you will have many opportunities and ways to increase the number of guests in the future.

If you have an idea, you have already surpassed most of the others. As a consumer, you can theoretically say that in today's Internet society, most of them are likely to become your guests.

Sixth: zero inventory

The so-called "zero inventory" is a relative concept. Compared with the past, we only need a small number of scattered stocks.

Some are aimed at items that are mainly sold, items that are mainly recommended, and so on, because of the need for inventory produced by physical samples, or because of the predictable sale of certain products, the tight supply chain, and the large scale "economic procurement" order bookings due to sales forecasts.

That is to say, our inventory is only caused by samples and other reasons.

In order to better achieve this state, there are several basic requirements: first, store screens, mainly display goods through electronic and webpage shelves; secondly, customers can accept reasonable order processing and delivery time; thirdly, the order forecast, booking, order and so on of physical stores and upstream manufacturers or distributors are all through the network; fourthly, the development and satisfaction of manufacturers and social logistics distribution strength.