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It Is A Foregone Conclusion For Raf Simons To Join Calvin Klein.

2016/7/28 15:32:00 31

Raf SimonsDesignerCalvin Klein

According to reports, the news that the former Raf Simons joined Calvin Klein as director of creative director has basically been settled. At present, there is only an official announcement of the appointment. In April of this year, Italo Zucchelli and Francisco Costa, the creative directors of Calvin Klein Collection senior men's and women's clothing series, announced their departure. Before that, there were rumors that Raf Simons would take over and become a new generation of the brand.

The fashion industry news broke out yesterday. Raf Simons will officially start working in the office of Calvin Klein in New York in August 2nd, and the design team will also change dramatically. (the original team has been dismissed by the company not long ago, but as the original CK Calvin Klein, renamed the Platinum creative director of women's clothing series Kevin Carrigan, men and women's accessories, footwear creative director, Ulrich, and creative director of home products, the future trend is not yet clear). After taking office, Raf Simons will be responsible for the creative design work of the brand wide line products (Calvin Klein Collection senior clothing, accessories, CK Jeans cowboys, underwear and perfume series), but the primary task is to focus on the development of Calvin Klein Jeans cowboy series.

In addition, New York Post and previously broke the news. Raf Simons The salary in Calvin Klein is expected to reach US $1800-2000. Calvin Klein Collection, which is a high-end mainline, has an annual income of about 6-8 million dollars. Even with the profit of the derivative line series such as cowboy, underwear and perfume, the remuneration of Raf Simons is also a small proportion of the company's revenue. Prior to that, Burberry's creative director, Christopher Bailey, set up the highest personal record of 7 million 500 thousand in 2014, including the bonus, subsidy and stock investment. At that time, he also had the position of brand CEO.

The above information has not been officially confirmed yet, but there is considerable evidence that its credibility is relatively high. In early June, Calvin Klein, who left the company in 2003, said in an interview that the brand had already searched for talented people who could supervise the whole design and creative field, but because the other side still had contracts, it was not convenient for them to announce them to the outside world. Finally, he also sold a pass: "the whole industry knows who it will be." Taking into account the news before, and announced the end of October last year. Dior Raf Simons, creative director of women's clothing, signed with former owner. Business agreement It is reported that the failure of the end of this month will greatly increase the credibility of the news.

In 2003, Calvin Klein and brand co-founder and CEO Barry K. Schwartz sold the company to PVH PVH of the US clothing company at a price of US $400 million. The company also owns Tommy Hifiger and other brands. In 2012, we purchased 2 billion 900 million Calvin Calvin Klein global distributor and the brand owner of the series trademark holders.

In addition, according to the company's sales performance, by the end of 2018, two people will still get $3 million worth of stock, while Calvin Klein will enjoy an exclusive license fee of $30 million. PVH Corp. CEO Emanuel Chirico declined to respond to the Raf Simons's accession to Calvin Klein, saying it would "announce shortly, but plans to return to the mode of operation of its own company, which has a creative direction for the brand."

On the other hand, Raf Simons said when he left Dior, he was very sorry to be unable to participate in the creative work of brand stores, cosmetics and perfume products, and this rumor will oversee the news of Calvin Klein's entire product line and indirectly prove the credibility of the news. However, in the face of the numerous and complex product line layout of Calvin Klein brand, how to adjust and rebuild the overall image of Raf Simons after taking office is quite worth looking forward to.


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