Hong Zhaoshe, The Master Of Seven Cards, Can Only Be Developed By Settling Down.
Seven cards
A men's clothing brand rooted in China and thrived under the influence of Chinese civilization.
In his body, the blood of the Chinese nation is strong and strong.
Five thousand years of Chinese nation
fashion
Cultural accumulation has pushed seven cards to the forefront of international fashion.
"From China, into the world" has become the fashion of seven cards to inherit Chinese genes and integrate into the world trend.
He said, "men should be ruthless about themselves" and let seven cards be unique.
In the past 35 years, the hardship of entrepreneurship has tempered his character so that he will not be afraid of challenges.
Ten years ago, he vigorously promoted the Chinese standing collar. After ten years, he even believed that "China is the beauty".
use
clothing
Passing on national culture, he used innovation to guard his original dream.
He is optimistic and simple, Hong Zhaoshe, chairman of Qipai group.
The reporter took you nearer to the chairman of Hong Zhao set and listened to the business process and the dribs and drabs of the seven card master.
Only precipitation can develop.
Qipai started in 1979 and has been baptized by the wind and rain for 35 years.
When asked what impressed him in the past 35 years, he said, "we all do not know the development of an enterprise. Actually, the development of enterprises is hard won. It has its ups and downs. Its course is ups and downs. It is very difficult.
We started the seven cards in 1979. At that time, we started from scratch. We made our own doors, went through sewing machines, took irons and took scissors. We just started cutting, selling and selling ourselves.
From scratch, from small to large, we have developed to 35th anniversary this year. In the middle, because there is no money, we can not afford to buy advanced equipment abroad, so we have to use second-hand, repair 3 times a day, these days will never erase in my heart. "
It is not easy to know through hardship. Anyone who knows Hong Zhao knows that he does not want to seek personal enjoyment, live frugal and upright, and never slacken his work. He works in his humble office from morning till night, and plans the future blueprint of seven cards.
Hong Zhaoshe told us that the development of Qipai today has undergone two major changes.
The first time was in 1998, Qipai put all the money into the purchase of advanced machinery and equipment.
At that time, the seven cards were not very well known. There were machines, clothes, but no market.
Hung Zhao was walking in the factory building, looking at the workers who were working on it. He thought that the clothes sold in bulk would not sell. He said the pressure was very great.
However, it was precisely because of the accumulation of previous years that the seven cards got better precipitation and preparation.
The second turning point was Qipai put forward the Chinese standing collar in 2004, perfectly combining Chinese traditional culture with fashion elements, making seven cards a shot and becoming famous.
The achievement of Qipai is impressive. As the chairman of the company, Hongzhao is not complacent, but instead looks to the future market competition.
He always said that the scale of enterprises is not very large, and we still need to continue to work hard to develop them.
The fusion of traditional inheritance and fashion
Culture is ancient and fashion is popular. How to integrate Chinese traditional culture and elements into modern clothing has always been a matter of great concern for Hong Zhao.
Hong Zhaoshe told reporters: "there is no contradiction between the old and the trend.
We say that China is also the world, in fact, the traditional is also modern.
Today, of course, we will not go out to work in our original costume. But it is very popular to apply some elements from traditional culture and traditional dress to modern clothing.
No trend is a castle in the air, any trend is built on the accumulation of previous culture.
Hong Zhaoshe pointed out that as early as 13 years ago, Qipai began to focus on the research and development of the Chinese standing collar. "The Chinese standing collar has inherited the elegance of the Chinese tunic suit and the characteristics of being suitable for the Orient, and reduced the strong political meaning of the Chinese tunic suit, while highlighting the Chinese characteristics and national style, which is suitable for the current environment of China's peaceful rise."
Hong Zhaoshe said.
Now when we mention the Chinese standing collar, we think of seven cards and seven cards become the pronoun of the Chinese standing collar.
In this regard, Hong Zhao said proudly: "concentration is our attitude. It is precisely because of this dedication that we have made seven leaders in the leading position of men's clothing in China and the absolute leader of the Chinese standing collar.
In the past thirteen years, we have established the industry standard of the Chinese standing collar and launched various series of Chinese standing collar, which has aroused great repercussions both inside and outside the industry.
It can be said that the Chinese standing collar has become a sign of seven cards.
The leaders of the country wore many times on the important occasions wearing collar sets, which reflects the cultural confidence of the nation and the nation. The background of this self-confidence is the rise of China and Chinese culture.
Hong Zhaoshe said that seven cards have long been committed to promoting the "Chinese collar" under such a big background.
We have a long and bright Chinese traditional culture as the foundation, and as China grows stronger and stronger, Chinese culture has gradually gained recognition and love from the world. This is the fundamental reason why the Chinese standing collar has been out of the country frequently.
Qipai will continue to focus on the R & D and promotion of the Chinese collar, and firmly grasp the current rare market opportunity to push the "seven card" Chinese collar to the world.
Qipai men's clothing is the world's largest and China's leader in the world. This is the mission of Qipai, and is also the responsibility of a national garment enterprise.
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Good strain and innovation to cope with the future
The clothing industry has experienced a series of challenges such as the international financial crisis, the appreciation of RMB, the increase of comprehensive cost, the global economic downturn, the adjustment of domestic economy, the slowing of consumption growth, the rise of Internet and e-commerce.
He believes that the so-called crisis is the danger of organic, challenges and opportunities have always been coexist, the market is changing, we ourselves have to respond, how to change, that is innovation.
Innovation is a systematic project, including product, technology, management, operation, business mode and many other aspects.
Innovation is the innovation in the real sense of not seeing, thinking, hearing, asking, failing, or changing.
To this end, Hong Zhao set forth seven innovative ideas: Leadership Innovation, management innovation, technological innovation, product innovation, business innovation, cultural innovation and service innovation.
Just like the Chinese standing collar, the inheritance and innovation of Chinese culture, the development of Chinese brands needs to inject fresh blood and soul into China, and continue to inherit Chinese culture through the Qipai Chinese standing collar, and create a Chinese traditional fashion beauty.
Of course, we also need to have an international perspective, stand on the top of the international fashion, assess the situation, and interpret the true Chinese fashion with the culture that is in line with the international trend.
Hong Zhaoshe believes that China's clothing industry needs a period of hard training and pformation before it can develop smoothly.
The prospect of the clothing industry is good, but there will be bumps on the way forward.
But as long as we keep on persisting, dig the quintessence of Chinese traditional culture, combine with the trend of contemporary fashion and constantly develop the products that consumers like, and at the same time, enterprises must constantly enhance their competitiveness, innovation, team execution and combat effectiveness, and China's clothing brands will surely enter the world market.
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