The "Unusual Way" In Opening A Store Is Worth Learning.

Store is open door business, for storefront management, actually involves many aspects, each is very important. When I am doing similar management training, I always have to make specific adjustment and response according to the actual situation of customers. Therefore, each case is focused on different aspects, some are creating storefront atmosphere, some are training shop assistants, some pricing strategies, some are daily promotion, some are chain operation, and in short, what we need to do is to make up for what we lack.

Specific analysis of local conditions and specific problems is the key to solve the problem.

I usually do a lot of "regular lessons". There is no need for Lu to get axe, but I often receive some phone calls and e-mails. Some business friends often worry about store operation. Although they have shop rules, they can't do well in their daily operations. They are relaxed for a long time. The result is that rules are no longer square. "The room will not be cleaned for a long time, or it will be dirty."

On the one hand, our shopkeepers aspire to be a century old shop. On the other hand, in practice, this persistence often has many uncertainties.

Why does this happen? Is there a way to maintain persistence and consistency in management? There are still some ways.

First, maintain the seriousness of the system.

In fact, there are many systems and regulations, the first destroyer is the boss (shopkeeper), the boss is very strict on the establishment of shop rules system, on the other hand, it is very arbitrary destruction, so as time goes by, the rules are out of shape, and from the psychological point of view, people's psychology is always shields, that is, the referee is also the athletes boss often can not escape the daily management, with such a psychological system is not strange. There is a way, then, the boss and employees alike, in front of the system clearly, especially in the start-up period of bosses, take the lead is an example.

Or, the boss separates himself from the execution of the system as the supervisor of the system implementation.

Or supervisors, and staff assessment standards are all equal, and selfless can be fearless.

Secondly, the rationality of the system should be more reasonable.

There is a clothing store, which is the agent of a well-known women's clothing. All systems comply with the requirements of the shopping malls while keeping the rules of the shopping malls. However, in recent hot summer days, business is not very good. There are two reasons: first, customers are few, although they can enter shops, but the turnover rate is very low.

Two, employees are generally not in the afternoon.

I tell you that there is a way to solve this problem. In the afternoon, when the customers are few, the staff take turns to take a nap. After a few weeks, the turnover rate of sales has increased significantly.

Why is this so? The reason is very simple. Employees do not have the spirit in the afternoon. They need to rest. They know that it is very hard to work in the mall. The summer is a difficult season. How can the staff not sell mentally? It is reasonable to say that no rest is also a system, but from the emotional point of view, let employees take turns to rest for a while. This is also not possible. There is no system, it does not mean that it can not be done, and the specific problems need to be analyzed concretely.

Third, characteristics determine differentiation.

A shop can not be without characteristics, whether it is special display in the shop or marketing method, which can attract popularity and sales.

There are many special streets in Wuhan, which specializes in discount brands. There is also a shopping mall, which will regularly offer discounted rush time discount prices.

A lot of bosses complained to me, the headquarters policy was used up, the discount, the price reduction and the gift were exhausted. What could I do? I could not rotate it once a week. Actually, this is just a very low-level way of distinguishing, often killing one thousand of the enemy, and self injurious eight hundred.

Although some stores are selling at a discount every day, it is a business strategy that can not be learned by ordinary stores.

Shop owners must understand that characteristics do not mean price reductions and discounts. Here, there are many ways, for example, from

On the psychological side, stores regularly send out new information on globrand.com listing and preferential information to some old customers, or warm reminder of holiday greetings and weather greetings.

Regular shop layout and change in the atmosphere around the shop, always let customers feel fresh.

Or launch a monthly star in the store to create personal art photos for customers who are willing to show their dress effects.

In short, the work has been done and adhered to, and this characteristic has achieved initial success.

Fourth, maintain the advanced nature of the team.

The team is always the main core of sales, and the contribution of the team can not be replaced by those who can make great achievements. In the storefront, some employees will sell well or even the staff.

It will be the sum of the other people. At this time, the boss will look at each other and praise each other.

But it turns out that this good performance worker is more of a "stuffy heart". Everything in the shop is totally irrelevant, as long as seeing customers is like doping.

Over time, there will often be two kinds of situations. This good salesperson is not good at working with other employees, so the sales volume is not long after that.

Two, some employees of the store will resign, because the pressure is too great. At this time, the stronger the stronger, the weaker the weaker, and others feel that it is entirely a companion.

Staff relations are not good, let alone any system and characteristics, all work will loose.

In view of this situation, there is only one way to manifest the importance of teamwork spirit in the system. One's good performance is a good thing, and a team's performance is a blessing.

A good job must be matched with poor performance. Helping colleagues succeed is not only material reward.

More spiritual rewards.

Fifth: good at making the market.

The shop knows that once the shop is opened, it can not be closed. To do the storefront business is to stick to it. In the off-season and the busy season, the cost of operation can not be reduced.

However, there are always a lot of uncontrollable factors in the market. For a while, business is not good, and the boss has done nothing but useless.

There should be a lot of objective reasons, but bosses should have a mind, that is, to change the "sitting" business into "business". Now the market competition is too bad, and no sales for three days.

At this time, a single storefront will not be able to solve this problem. Successful bosses will find business opportunities around them, or participate in some outdoor exhibitions or strive for a wider range of promotional activities.

In some areas, smart shopkeepers will contact relevant shopkeepers to do some activities together to guide the sales atmosphere in the entire business circle and boost sales of popularity.

In fact, it is the basic rule of business to make joint efforts.