How To Innovate And Upgrade Traditional Commercial Real Estate Itself

The two traditional main business formats have not been seen for many years. How to innovate and upgrade the traditional commercial real estate itself and find new alternative main shops has become an urgent topic for the industry.

Even some industry experts predict that the department store will disappear in the next five years.

As we all know, in the era of Internet economy, with the growing maturity of people's consumption mentality, the traditional commercial real estate has gradually entered the "cold winter".

In 2015, department stores developed a craze for centralization of stores. Following the closure of some stores in Baisheng, Tianhong, Wangfujing and other leading department stores, Wanda Department also closed down as many as more than 40 loss stores and pformed into electrical appliance stores and shopping streets.

Immediately after that, another retail main business was also in a predicament of declining performance.

As the leading sheep of the industry, the supermarket has stopped growing for the first time, and the performance of Yonghui supermarket has slipped slightly. Some other stores have slowed down or even suspended shop plans because of poor performance.

Nowadays, the investment market is unstable, the risk of financial products is large, and the investment in the residential market is small.

But there are also ways to invest in shops. There are brand strength and stable returns. Mature businesses, especially professional ones, are more worthy of investment than traditional shopping centers.

The professional market can have a large number of targeted consumers in the network, so that the customers are stable, and the impact from the electricity supplier is small. In the long run, such professional market business has more bright prospects, which can enable investors to maintain value and increase value.

The impact on commercial property is obvious. Now the Internet has changed people's lifestyle and changed the way of business.

However, while acknowledging the impact of the electricity supplier on the traditional business mode, we must also admit that the network can change the business operation, but it can not replace the shops, because the electricity supplier can not replace the real shopping experience and pleasure, and the network can not replace it.

The pleasure of eating and shopping.

In the future, scene experience business will be more and more popular in the market.

It will bring more people to travel, sightseeing and experience. They will neither stick to tradition nor compete simply with the price. Instead, they will emphasize the creation of a quality lifestyle and the ultimate experience.

Today, with the overproduction of commodities, homogenized products themselves can not attract consumers' attention. In the process of shopping, they show more needs for leisure, sports, dining, training and so on. This also provides a new growth point for business.

However, the impact of e-commerce on retail industry does exist, but it is still too early to categorically deny traditional business, and business is constantly updating and iterating according to the needs of the times.

In the future, commercial real estate will develop the theme business + experiential business, while professional industry and commercial real estate will fight against the impact of the electricity supplier in parallel.

Experiential marketing will make up for the monotonous mode of "buying and selling" of traditional commerce, and derive the purchasing experience and considerate service that the electricity supplier does not have. This is the advantage that the electricity supplier can not contend with, and at the same time, most of the commercial real estate starts to enter the mode of first operation and sale.

Therefore, for investors, the investment era of physical shops is not the same, but compared to the previous "one shop for three generations". Now, investing in commercial real estate needs more precise vision.

A straw is thrown into the street, that is, garbage, tied together with cabbage is the price of Chinese cabbage.

Therefore, it is very important to be tied up with others.

Commercial real estate is not a simple concept of property, it is not a person's business, but has an overall effect.

In addition, shops have a "boil" time, we say that many shops are not successful, not others say bad, but the owners say.

Therefore, the brand and word-of-mouth of shops are very important.

In the future commercial property development, thematic situational experience business will win alone.