Mobile Internet Will Stimulate Catfish Effect In Physical Stores

In the middle of twenty-first Century, the Internet has been developing at a high speed. With the growth of the electricity supplier industry, the traditional entity store business has been affected. The mobile Internet will stimulate catfish effect in the physical store.

April does not work hard, June is sad.

It will soon enter the summer shopping season in 2016. Although it is the peak season, what is the shopping bag from customers or the shopping cart full of shopping cart? This is what worries the retail industry.

For solution

After the Hangzhou Railway Station, the joint venture partners took the road to Shanghai and Guangzhou on April 21st and 22.

Many of the industry's big coffee customers came to the scene to analyze the traditional retail situation of "being in a big fan". They talked about four steps and 100 days of improving store efficiency.

HAZZYS Wang Peizhen, head of CRM in China, exclusively shares the methods and effects of customer management.

At the forum, CEO, Yu Guan, said that the mobile Internet has become a real retail life-saving straw, and will also stimulate the retail catfish effect.

Breaking down and simultaneously saving "fire" entity retail store effect

In the past one or two months, the physical retail circle is really not calm.

In March 31st, the Hongkong SAR government released the latest data of Hongkong's retail industry. In February this year, the retail sales value was estimated at 37 billion yuan, down 20.6% from a year ago, the biggest decline in 17 years.

In April 6th,

Official micro announced that as of the end of March 31, 2016, the total volume of Alibaba group's China retail trading market exceeded 3 trillion, surpassing WAL-MART as the world's largest retailer.

In April 8th, the joint business network released a report showing that in 2015, the main retail enterprises in China were affected by multiple factors.

In this sense, does retail really have to move from line to line? Where is the way to break the store business?

Not exactly.

Designer fast fashion clothing brand KM will invest 600 million capital and open 300 stores.

Founded two years, there are more than 1400 famous and excellent products in the world, and the turnover is expected to exceed 10 billion this year.

The electricity supplier is in the forest, the entity is scrimmage, and several thriving and declining. This is the situation that the retail industry is facing now.

Mobile terminal strategy will retailers "pink" into new network red

Nowadays, domestic consumers, especially young people, prefer to use fragmented time to shop at mobile terminals such as mobile phones. This online consumer behavior and the pursuit of personalized consumer psychology depend on the mobile Internet.

At the forum, CEO, Yu Guan, pointed out: "borrowing the power of mobile Internet makes mobile terminal strategy the key to retailers' innovation."

How to become a new Internet phone on mobile terminals?

Shop guide shopping through "pay attention to gifts" or words and other ways to allow customers to sweep yards to become business fans. The more friends the shopping guides add, the higher the fans' attention will be. The fans will receive the first discount and new product information at the first time.

The shopping guide pushes personalized product information to customers based on the tag management of APP, and becomes a private custom guided housekeeper for customers.

He explained that the mobile Internet is free from time and space constraints and can communicate at any time within 24 hours.

Not long ago, he worked with the Ninghai Playboy brand store to set up a Friday spike activity. When fans placed their orders on the mobile terminal, they only picked up 138 orders on March 18th and 19, and the shop rate was 100%, plus 28 singlets.

After Bosideng and cooperation with customers, 65 shops in 11 shops bought about 30 thousand in 3 months.

In order to ensure the brand loyalty of every living powder in the real store.

Wang Peizhen, head of CRM in HAZZYS China, said: "in the mobile Internet era, customer loyalty will become a big bonus, which requires better service to form.

Enhance customer stickiness and integrate different data platforms to make communication with members more effective.

Enterprises such as customer service, clothing, beauty and beauty (women's clothing) and other enterprises will directly encourage the growth and interaction of the fans of the shopping guides as the incentive basis, encourage more frequent interaction and make themselves into retail outlets.

2016 is the net red year, before the national husband "lightning" smart, after the collection of talent and beauty in a woman's Papi sauce, whether it is entertainment or business circles have followed the net red stained powder.

In 2016, QQ will help more powerful retailers become the new "net red".

On the 22 day, Guangzhou Railway Station, the founder of O2O, the head of the film family, and the executive director of Du Bao Road, will take part in the summit dialogue and share the experience of the new retailer.

TCL, Midea and more than 300 well-known retail entities participated.

CEO

It is believed that the mobile Internet will stimulate the retail catfish effect, stimulate some retail businesses to become active and participate in the market actively.

Thereby promoting the rebirth of retail entities.

The development of mobile Internet really makes more and more people more "accustomed" to online shopping, and part of the retail stores are under the pressure of the mobile Internet.

Judging from the status quo of some physical retail stores, the closing shop tide may continue for a longer time.

And how to take the mobile Internet to a higher level depends on the outstanding performance of the physical retail industry in the 2016 year.