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Fashion Week Separatist Era

2016/3/5 13:35:00 28

Fashion WeekCamp SplitDigital Era

In the first few days of the Paris fashion week, apart from the fact that, as always, it has won widespread attention, many people are looking forward to being the authority of the four fashion week. How will Paris fashion week interpret the fashion show this year?

Although this test seems to have been officially denied, the attitude of Paris fashion week is somewhat cautious.

Let's review the changes in fashion industry in recent two years.

Since July 2015, Dior creative director Raf Simons has left, and Lanvin's "love" nearly 10 years of fat Alber Elbaz and Lanvin have split up. This has become the fashion industry's half year hot news.

At the same time, in the mysterious fashion month, once rumored to redefine the minimalist Celine designer Phoebe Philo is leaving, breaking all rules to make Saint Laurent revitalize creative director Hedi Slimane will also split with Saint Laurent.

Despite the changes in the fashion agenda put forward by the American Fashion Designers Association and the British Fashion Council, the French Fashion Association's Executive Committee and members of the Council oppose the emerging fashion show, which is the fashion form of buying. However, under the impact of digitalization, the French fashion industry, represented by the Paris fashion industry, has a lot of uncertainty.

For luxury group, Dior,

LVMH

As well as Kai Yun group, the desire to earn profits is the same. Coupled with the digital age, the trend of fashion development is far faster than the emergence of fashion trends, which makes the designers feel weary of luxury brands.

At the same time, as the luxury industry occupies more lucrative markets with the greatest possible use of capital, the traces of commercialization become more and more serious, and the role of creative director is fading away. Fashion art begins to run counter to the existing fashion concepts - no one cares how much creativity you have incorporated, and only people care about what you bring behind.

Public effect

Whether it can create more value for the brand, for the brand, mass production is not a problem that has been avoided in the past. Instead, it has become the core driving force for profit.

To cater to the fashion democratization of consumers is not a fashionable democratization in my opinion.

The rapid spread of digitalization has brought more pressure on brands. However, does anyone remember that fashion itself should be an art of brainstorming? How should Paris fashion week decide? I believe that for the mercenary luxury group, the answer has long been known, but it is only time for them to temporarily not adapt themselves to the most conceited arrogance.

Visual makers are not the role that fashion should play, nor are they the areas that designers should focus on.

However, in this crazy competition and blind absorption, fashion has long gone sour.

Do you think that the digital age is a refreshing agent for the fashion industry to get a continuous and updated development? I feel that this is the combination of the core of the fashion. What can be said about the combination of what is right and wrong?

Technology is changing everything, and the impact on the fashion industry is even more obvious.

Earlier in

Alber Elbaz

Leaving Lanvin's last big show, he sighed, "will we become an entertainment industry?" this is a side note. For designers, they are no longer an important provider of cultural ideas in this industry, but also lose the core of discussion.

The fast development of fashion not only leads to the ambition and pressure of the luxury industry to gain profits, but also leads to a crude manufacturing process.

Is this a breach of the original intention for luxury brands?


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