Store Operation Without Worrying About Operation Skills Is Very Important.
For the brand clothing shop, how can we manage well? What skills do we have? How can we increase the attractiveness of the store? I believe this kind of problem is a topic of great interest to all brand clothing store operators.
In fact, we can review the problems we neglect in the process of storefront from the following aspects, so as to enhance our store operation.
shop
site selection
If you are not on the busy street, people who pass by do not have the need to purchase shoes and clothing, then the store's product placement is very important. The door can be hung with exaggerated unique collocation, the purpose is to attract people to see.
The brand breaks the code, the shopping mall monopoly draws off the cabinet and so on the mark to be able to awaken to hang out.
In short, as long as we can attract customers to the store, we can try it.
Shopkeepers should know something about shoes and clothing knowledge and collocation knowledge, such as clothing, and tell them how to distinguish clothing, fabric, dyeing, accessories, the difference between good clothes and bad clothes, and how to match them.
The more customers know about clothes, the more willing they are to buy your clothes.
Right or wrong
Price
Or the psychological feeling of beauty is only known after comparison.
Therefore, the shoes and garments that are mainly pushed should be compared and sold. When customers choose the items to be sold, they will put the products with high quality and high price next to them, so that customers can compare them with themselves.
For example, selling silk fabrics, putting silk fabrics on the next side, and telling the customers how to distinguish that feeling is completely different from the feeling after wearing.
A large number of low-priced goods can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are always one or two natural leaders in a group of people. Their words are very special.
Effect
Therefore, we should stimulate them to speak more. Once they are enthusiastic and commenting on this is a real brand, those who are reasonably priced and know the goods will speed up the judgement of the people around us.
For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also sell you a lot.
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All the products, props and picture albums that you can see and touch are all the tools we use to sell. We can start with the lights. The bright and artistic effects of a store can give our products a bonus. How should we treat the lights of the stores? Let's take the famous FA LOUINA, Louis, as an example.
A lot of shopping guides are often used to handle the display of the difference, and do not regard the relationship between display and sales correctly. Then how can there be a good rate of entry? The best display can resonate with your potential consumers. When you see your display, identify with the brand style or even a single item, you enter the shop, and the chances of your paction are increased several times.
Don't belittle the small details in the business process, often the details determine success or failure.
There are more and more clothing stores. The quality and style of similar brands will not differ much. Then the comparison between customers is service and after-sale.
Knowing some skills in the sales process can help you retain more repeat customers.
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