Shaoxing Square: Finishing Technology Becomes A "Killer Weapon" Of Profitability.

As an enterprise with the characteristics of women's fashion fabrics, Shaoxing Zheng Fang Textile Co., Ltd. focuses its research and development on the finishing process of fabrics, such as embroidery, bronzing, flocking, etc. The head of the company said: "the traditional printing products with the main content of running volume and low price are used to solve the problem of food and clothing in the past. Now, the fabric that is self-developed by various enterprises is the" killer "of our profit.

In terms of printing, about 80% of the total products of the company are produced by the traditional printing processes, such as circular net and flat screen, while the number of products using digital printing accounts for about 20%. At the moment when people are optimistic about the prospect of digital printing, the official's view is more objective. He thinks that although digital printing has become a kind of technology in recent years, Mainstream trend However, there are still some deficiencies in this technology.

"The price of digital printing is relatively traditional. printing It's really too high! What we need to do at the moment is to increase the added value of traditional printing, make it as close as possible to digital printing products, and make the quality of digital printing at the price of traditional printing.

"We hope to make our products distinctive and innovative with our own design and research capabilities, and then we will start our brand, rely on quality and innovation to gain a foothold in the future competition." The person in charge said that in order to achieve this goal, there is a clear division of labor in the square textile industry. In particular, a subsidiary company, Zhejiang Italy Technology Co., Ltd., which is responsible for the design of the flower pattern, has been set up to give full experience to the "flower industry" and provide strong support for the textile industry.

"If an enterprise wants to survive, there must be enough. new product " The official disclosed that, whether for foreign trade or domestic products, the focus of the current textile innovation is not on fabric organization, but on the product pattern and the combination of different processes and fibers. The enterprise will compound two unrelated fabrics and get unique fabrics unique to the enterprise. This process not only tests the technical level of R & D personnel, but also requires them to have a higher aesthetic quality.