Gap, The Three Major Brands Of Cape Group

The sales of the same name brand Gap cover Pu fell 3% in September, falling for 17 consecutive months. Another group of brands, Banana Republic, the banana republic was in a downward spiral, while the same store sold for two consecutive months, with double-digit declines. After 11% in August, it continued to slump 10% in September, while the Marissa Webb, the creative director of the brand, also left behind. Although the Old Navy Old Navy brand gained 4% of the same store growth in September, it also showed signs of slowing down, and more importantly, it led the brand growth and became the largest group in the past three years.

The hero Stefan Larsson has resigned and joined the Ralph Lauren Corp. (NYSE:RL) Ralph Lauren group successor group Ralph Ralph Lauren founder as the CEO of the US luxury group, the industry due to Stefan Larsson's resignation as the Gap, the prospect of the development of the group.

The resignation of the top two executives and unfavorable sales figures in September led to a sharp fall of nearly 5% in the price of Gap Inc..

As of the five week before October 3, 2015, the sales of Gap Inc. Cape group also recorded a 1% decline to 1 billion 460 million dollars, compared with the same period last year (five weeks before October 4, 2014), which was fixed at $1 billion 480 million.

There was an increase of 2%.

The group's chief financial officer, Sabrina Simmons, said it was proved to be challenging in September, but the group's management is still committed to improving it.

The group's overall same store sales in September also declined by 1%.

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Banana Republic, the creative director of Banana Republic, Marissa Webb announced its resignation in just 18 months. No doubt it reminds us of the extremely bad performance of the Gap Inc. cover group's brand in the past two months. It also shows that Gap Inc. has tried to rely on famous designers to enhance its brand.

The strategy failed.

The group previously recruited H&M Hennes & Mauritz AB (HMb.ST)'s COS brand renowned designer Rebekka Bay, unfortunately, the new chief executive, Art Peck, was fired when she was not in office.

The experience of Rebekka Bay and Marissa Webb can not help but worry about the future Wendi Goldman of the executive vice president of the brand product design and development team of the current Gap Cape brand. Wendi Goldman has served L Brands Brands (o) for more than 10 years, and is responsible for the design of the secret female subsidiary line brand of Vitoria. Although she is appointed after the appointment, the brand is still struggling and there is no sign of recovery.

Unlike the executives who were responsible for the design work, Stefan Larsson's active resignation was seen as a proof of Gap Inc. Cape group's inability to attract the best talents. It also showed the negative prospects of the group.

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At the end of last month, Ralph Lauren Corp. Ralph Lauren group announced the retirement of Ralph Lauren Ralph Lauren, the founder and famous designer, shocked the whole world, and cast an atom bomb in the industry. The low-key Stefan Larsson instantly became the most famous retail figure in the world.

At the age of 41, Stefan Larsson was the most low-key star in the industry. At the same time, it was extremely weak in the same name brand of Gap Inc. cover. It was its brand president who led the Old Navy Old Navy to a strong rise and shouldered the whole group to maintain growth.

Although the industry has been amazed at the performance of the Old Navy Navy over the past three years, the Stefan Larsson behind the scenes has rarely been mentioned, let alone publicly exposed.

However, Ralph Lauren attaches great importance to the personal image, as the new helmsman of the luxury group. Ralph Lauren and Stefan Larsson were interviewed by world-renowned financial media in the office of Madison Avenue, Ralph Lauren in September 29th, and were photographed several groups of photos.

For the departure of Stefan Larsson, Gap Peck, chief executive of Gap Inc., said that the old navy of Old Navy has a good management and creative team, and believes that the brand can continue to grow.

In the resignation statement of Stefan Larsson, the Gap Inc. Cape group did not express its gratitude for the contribution of Stefan Larsson in the past three years. It only pointed out that its position would be responsible for Jill Navy, the executive vice president of the Old Navy Old Navy brand, until the new president is in place.