How Much Do You Know About Franchised Brand Stores?

When investors choose brand women's clothing stores to join, they must be cautious. Only by making the right choice can they bring benefits to their future business development.

Many people want to do the business of brand women's clothing stores, not only because women's clothing industry has boundless potential for development, but also because people are now very much concerned about brands when choosing women's clothing.

So the brand women's clothing store has a very good business prospect.

So, how should investors carry out the franchise of brand women's clothing stores?

Brand women's clothing stores usually sell several brands at the same time, and the complementarity between brands can be enhanced, the styles are more than the exclusive stores, and the consumers' choice area is larger.

These are unique advantages.

In addition, the market regulation ability is more flexible, compared with a single brand, brand women's clothing can quickly respond to the market.

Simply put: a brand is not suitable for the market, and can quickly change the brand, thereby reducing business risks.

Although the clothing discount brand attracts the attention of many entrepreneurs because of its low price and excellent quality, we know that no matter what the industry is, there is a risk. Therefore, we must have an in-depth understanding of the brand when choosing it. At the same time, we must consult the consensus on the cost of the alliance, the price of the headquarters supply and the protection of the business circle, so as to safeguard our own interests.

Before joining first, please.

Join the company to produce relevant supporting documents, such as registration certificate, registration certificate and so on.

Women's wear must be a legal filing company or a line number, and the representative of the contract must be the legal representative of the company.

In addition, the headquarters is to authorize women's clothing brand.

Use, headquarters must first have the brand name of the brand to authorize the franchisee.

Second, we must pay attention to joining.

Generally speaking, headquarters charges three kinds of fees for franchisees, including franchise money, royalty and deposit.

Joining the gold can not be returned after signing the contract, so the franchisee will have to compare the three goods before signing the contract.

The best way to pay a month is to pay the royalty. It is best not to issue several checks at the same time, so as to avoid the termination of the franchise.

Of course, the less the amount of money is guaranteed to the women's clothing stores.

Once again, women's franchisees need to talk with the brand headquarters about the price of supply, the protection of business circles, the prohibition of competition clauses, and the policy of headquarters support.

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A little change will renew your ideas and have unexpected unexpected effects.

Good goal setting is very helpful for improving sales performance.

The setting of sales goals can not be easily carried out by employees, nor can they be exhausted.

So how do you set goals? Goals are like apples hanging on trees. Apples that jump up and pick up and can't be picked up will not make employees feel unforgettable. The apple that employees first set up a stool and try their best to pick up is definitely the sweetest.

It is recommended that you first set a team goal, for example, the number of sales per team should reach 25 per day, and the number of sales per month should reach 750.

You will notice that setting goals is different from setting goals for ordinary stores.

The purpose of ordinary shops is to set the amount in terms of the amount. For example, "our store has to make 200 thousand yuan this month or our store has to make 300 thousand yuan this month". Why don't we take the amount as the sales target, then you will know the secret.

Second, in addition to team goals, you have to set goals for individuals, such as: formal sales must be sold three per day.

So for individuals, it is still not the amount of money used, the number of pieces.

Where are we going to do this? The first purpose is to calculate in terms of numbers.

The second goal is to establish the awareness of the purchase and purchase rate.

When employees focus on numbers, she knows that the more I want to sell on a customer, the better, not the more.

Although the latter is the same sales result, but the number is even more important, so that the implementation of the "joint rate" sales method.

Third, we can control inventory more effectively.

Why do you say so? Please make a choice below: the first choice is to sell a shopping guide one day, the price of this dress is three thousand yuan; second choices, the shopping guide sells three items a day, and her goods price is three thousand yuan.

If you think about it, will you choose the first one or the second one? I believe many friends have their own choices, each with their own reasons.

But our right choice is second.

Why do you ask why? It's very simple. For example, in this season, when we calculate the stock of stores, do you use the amount of money in the statistics or the number of pieces in the calculation? Most of the pieces have one hundred pieces of stock in the first quarter, you will not use the amount to express, you will not say that I have left thirty thousand stocks.

So when doing this, the shopping guide will focus more on the number of items, so as to achieve the purpose of inventory control.

In terms of amount and quantity, the two options are the same, but the second option is two less than the first choice.