How Much Do You Know About Shopping List Techniques?

Is your joint rate still below 5? Are you still facing the customers in accordance with the previous ideas and practices? Give you 5 moves to let you break the record.

The requirement of regular clothing shops is that customers must prepare clothes for fitting when they enter the fitting room, so that customers can make a whole try on. However, some shopping guides will do this action even more. Even some will take more pieces or prepare some accessories and so on, while some shopping guides are simply not willing to do so, let alone matching some other accessories. Desire To decide, the most important thing is to decide the extent of each person's understanding of the goods. After all, the older employees know more about the products, so it will be easier for the customers to choose the collocation, and the new employees are not familiar with the products, so they will be more difficult to choose.

In order to avoid the discrepancy caused by various factors, it is suggested that managers can directly establish a unified standard of conduct through regulations, for example, from customers. Fitting Room After the purchase, there must be several items waiting for the shopping guide, and three pieces will be done, and five pieces will be ready. The manager can specify the quantity according to the actual situation of his shop. Shopping guide can pick out the products that the customers may like and hang them around the whole mirror, so that the shopping guide will be easy to match or recommend, and it can also increase the chance of products meeting with customers.

Never wait until customers say they don't like it, then start recommending again, because the longer sales time is, the more bad it is for sales. After all, no one likes to wear a clothes that is not suitable for oneself for too long. If customers rush to enter the fitting room to take off their clothes, and the goods that can be tried again at the same time on hand, the result may be that customers want to leave our shop.

According to the observation at the sales site, it is not difficult to find that when sales guidance is often recommended to customers, the single recommendation is the most important behavior. However, there are several problems in this recommendation behavior.

First, we must not, good or bad.

PUSH Single item The biggest drawback is that such a recommendation is easy to push the customer's current judgment to "choose or not" or "good or bad" choice, which is bad for our sales. Although the customer still has 50% probability to choose, there is a probability of 50% not to choose. Try not to let customers choose whether they want to or not to do so, but let customers choose A or B to choose their own products that are more satisfactory. Or shopping guide can also find the customers' preferences from the differences between the two products, and strengthen the stimulation to purchase desire, so that in the comparison of two goods, customers will also tend to have a preference bias, if it is a single commodity, it will not be easy to appear.

2. Reduction of commodity meeting rate

Now we can use the simplest calculation to find out how big the difference of an action can cause: if a customer gives us three recommended opportunities, one push at a time will eventually be the opportunity for three products to meet, and if there are two customary recommendations at once, then there will be six items to meet with customers, so that a customer will produce three items to meet customers' differences. If a store receives ten customers a day, the difference between thirty items and customers will be generated in a store. There will be at least nine hundred differences in a month. One year, a shop may increase the chance to meet ten thousand times because of a change in movement. The ten thousand opportunity to meet is stealthy performance. It is a natural growth that can be achieved on the basis of the original skills and knowledge. It does not require the increase of staff ability, so long as simple behavior changes can be made.

If we want to train an employee's joint ability, it may take a long time. But from recommending a single item to recommending two items, our store can do it immediately. Whether the ability is improved or not, the manager is not good at supervising and assessing, but the recommendation of one or two goods is the result that can be seen immediately with eyes, and there will be no controversy.