Clothing Market "Breaking Cocoon Reborn"

If Zhuzhou is a city with "train hauling", then Zhuzhou city.

Group is a market group of "train hauling".

Starting in the 80s of the last century, the market of the Yiwu market, which was earlier than the market in the mainland, has grown from a road market to the largest apparel market group in central and southern China. It has 38 specialized markets, which radiate more than 20 provinces in the whole country and Southeast Asia, Africa and Western Europe. The annual turnover is over 40 billion yuan.

A few years ago, as the vast majority of merchants in the market group of Lu Song market still used the traditional trading mode, and encountered the serious impact of e-commerce, the traditional clothing industry was in a predicament, and many stores and brands collapsed.

Clothing production and wholesale is a small profit industry, but absorbing 100 thousand of the employment population is very important for local economic stability and people's livelihood.

In the face of internal and external pressures, Zhuzhou's Reed District realized that only a comprehensive reform can "break the cocoon and rebirth".

Breaking through the most difficult system.

In 2011, the market Management Bureau, which was rare in the whole country, set up a market Management Bureau specially designed to coordinate the management of the market group and serve the development of the clothing industry.

In 2012, a government platform company was set up in the area of Su Song to provide impetus for the pformation and upgrading of the apparel industry in a market-oriented manner.

"Since the impact of the electricity supplier, reform breakthrough from the start of the electricity supplier."

Lu Song district mayor Wang Jianyong said that Zhuzhou and the two level government in the area of Lu Song made the introduction of the clothing industry.

The strategic deployment provides land, capital, policy and other system support.

In December 2013, the Alibaba Zhuzhou industrial belt was formally launched, becoming the "leader" of Zhuzhou traditional clothing from the offline to the online. The comprehensive ranking of Zhuzhou's industrial belt rapidly entered the top five of the country.

Qiu Shisheng said that with the help of Alibaba Zhuzhou industrial belt, he sold 300 thousand pairs of trousers in one year, and sales amounts to tens of millions of yuan, significantly higher than the sales of physical stores in the past.

In addition, he had to rent a facade and sell on credit, but now he can return money online.

"Over 100 thousand online shopping parcels are sent out of the market every day."

Zhou Guanghui, director of the Zhuzhou industrial belt of Alibaba, told reporters that in the past, clothing enterprises only sold by the stores. They could only be regarded as regional markets with limited attractiveness. After entering the Alibaba Zhuzhou industrial belt, they were equivalent to entering the national market, and they could wholesale to retailers all over the country. The expansion of sales channels would naturally increase sales.

In order to change the scale and no brand of Zhuzhou's garments, Zhuzhou signed a strategic cooperation agreement with the China Apparel Association to jointly support the Zhuzhou apparel industry cluster to build a brand publishing and Certification Center for the whole country.

Among them, as the main position of brand building, the "Zhuzhou dome" clothing exhibition and Trade Center will open to the public in July this year.

Zhuzhou's clothing wholesalers and manufacturers are mostly small and micro enterprises. They need urgent funds to catch the electric express.

Against this background, the Zhuzhou financial office and the government of the song song district jointly organized a private financial service center in accordance with the "government guidance, market operation, policy support and special subsidy" mode. Only a year ago, it raised 171 million yuan for small and micro enterprises to raise private capital.

With Alibaba, Tmall, Jingdong and other national e-commerce platforms entering the market of the song song market, the revival of the traditional clothing wholesale market after "electric shock" has stimulated the vitality of the whole industry. The volume of e-commerce pactions in 2014 has exceeded 10 billion yuan.

Feng Jianxiang, Secretary of the district Party committee of Lu Song District, said: "the benefit from the deepening reform in the fields of system and mechanism, operation mode and policy support, the market of the garment market has been isolated from the past.

The whole industry chain pformation to R & D, production, processing, warehousing, logistics, display and sales, and e-commerce.

The introduction of electricity providers has also greatly stimulated the public's enthusiasm for innovation in the traditional clothing industry.

For example, the Hunan Lee Kun Technology launched the "dress purchase" platform joint colleges and universities, providing free business platform for college students: 50 square meters of houses per month as long as 350 yuan rent, only 1/5 of the lot price; Hunan Tianwei Wei company is planning to launch intelligent storage center, provide free positions for entrepreneurs, only mobile phone orders, you can easily deliver goods, save the cost of warehousing.