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Many Luxury Brands Do Not Have Panic Buying Activities.

2015/6/9 21:29:00 33

Luxury BrandsPromotional ActivitiesPanic Buying

At the end of the year or at the end of the year, many luxury goods will be cleaned up in a discount way to meet the next season's new products.

Recently, some luxury accessories have produced half off discount goods, resulting in a rush to catch up in Beijing, Shanghai, Chengdu and other places.

What is the situation in Guangzhou? Recently, reporters visited the two major luxury stores in Guangzhou, Libai square and Tai Koo Hui, and found that some brands were promoting sales, but there was no queuing crowd at the scene.

By the end of May,

Italy

Luxury brand GUCCI announces "regular seasonal cleanup"

Inventory activity

"Part of the design is less than half off. Promotional activities triggered queues in Beijing, Shanghai, Chengdu and other stores. On the first day of the event, many classic bags were sold out.

Consumers in Guangzhou seem to have settled down a lot.

Yesterday afternoon, the reporter came to the ring road.

La Perle Plaza

There was no scene of luxury discount and people queuing up in the GUCCI store, and there were even more staff in the store than customers.

A staff member said that the shop began to promote sales in May 27th, and some goods were offered 50 percent off discount. There was no queuing rush in the 10 days. A number of half off special sale bags were still in stock. "This time there is no deadline for the concession, and the sale is over."

Reporters found that, apart from the GUCCI store, other luxury stores in the mall are also promoting low-key sales, but not many shoppers.

Another luxury store in Guangzhou, Tai Koo Hui, is no rush of shoppers.

On Sunday afternoon, the reporter turned to the first floor and the two floor of Tai Koo, and found that no shops, such as LV, Prada, Tiffany and Co, did not have obvious promotional information, nor did the queuing crowd flow.

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In fact, MK began brewing men's clothing as early as 2013.

In order to maintain growth momentum, the brand began to tilt towards the embryonic stage of men's clothing business and opened up a whole layer of space in the SoHo flagship store in New York for men's clothing sales, including custom tailored suits, shirts, ties, sportswear and accessories.

"For all the major luxury brands, men's clothing is an important element to improve the customer's lifestyle experience.

Retail is a major component of our overall growth strategy, so it is important to integrate the growth of men's clothing into this strategy.

MK chairman and chief executive officer John D. Idol has explained this to men's wear.

At this point, the president of the brand men's clothing department and the two core personnel of the creative director are "fully equipped".

Founder Michael Kors thinks Marcel Ostwald has his talent and experience, and also has the understanding of brand building, which helps MK open the men's market.

MK has launched the men's wear series since 2002. As of July last year, brand men's clothing has a total of about 450 stores in 35 countries.

In January this year, the men's wear autumn and winter series went on a casual breeze, as Michael Kors explained, "I want MK to be the clothes that men can wear when they get out of the closet when they go out early."

The brand has also been determined to take part in this summer's first New York men's wear Week held by the American Fashion Designers Association (CFDA).

Dolce & Gabbana has launched the men's Alta Sartoria since last year, and customers can only place orders in Milan flagship store if they want to buy it.

But from this autumn, stores in Fifth Avenue in New York will also open doors to consumers with customized needs.

Domenico Dolce, one of the brand double designers, explains: "we are trying to adopt this series of men who are close to men's high consumption.

They attach great importance to individualization.

Probably from the Middle East, Russia, China, or Switzerland, Singapore and the United States, but no one wants to dress like others. "


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