Where Is The Chinese Designer Of Met Ball?

Overseas Chinese celebrities are capricious in their interpretation of "China". Most of them still understand the following points: China red and gold, dragon and Phoenix crane, plum orchid bamboo chrysanthemum, paper cutting, Xiangyun, belly dresses, Qipao, embroidery and silk.

(I have to say that nearly 20 foreign stars have chosen red on the red carpet)

The appearance of China's star Legion has made a good contribution to overseas stars.

Fashion class.

But unfortunately, in this field

On Oscar, even though nearly 30 Chinese stars and famous cast have only a few choices to wear Chinese local designers, we only see images.

Bu Kewen, Zhang Huishan, Laurence Xu and some other Chinese designers.

Although it is not possible to confirm whether Chinese designers have been recommended or recommended to MetBall's invited guests, the cultural gap between Chinese and Western cultures has always existed. At least in the fashion industry, there is still a long way to go for Chinese people to understand and recognize Chinese manufacturing.

However, the MetBall dinner dress of all these stars will be mistaken for the Chinese wind, which is also consistent with the theme of "the moon and water moon".

As Wong Kar Wai, director of the art director, said in his dialogue with Hong Huang, "we hope that the viewers will be lost in the various signs and interpretations of the East and West and discover their secrets."

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With the frequent exposure of the cost of luxury fabrics and labor, consumers are increasingly aware of their value structure.

As for the cost of brand value and Star Marketing in the past, it is more and more difficult for the new generation of consumers to pay the bill.

Coach, an old US high-end fashion brand, is facing unprecedented pressure of pformation.

After announcing the three quarter results of almost all the fall in the last fiscal year, Coach announced the completion of its acquisition of Stuart Weitzman, a clothing and footwear brand in Spain.

A series of brand pformation strategies that do not seek short-term profits can take the road of redemption. The answer will be given by the market.

In the case of not being optimistic, Coach group recently announced the completion of the acquisition of Spanish high-end women's clothing and footwear brand Stuart Weitzman.

The Spanish brand Stuart Weitzman 2014 has a revenue of $313 million in the fiscal year, with 45 stores in the United States and 62 stores in the international market.

The brand has two stores in The Peninsula Hotel, Beijing, and at the same time, it also enters the sales of Lac Crawford.

The brand price ranges from 700-7000 yuan, and the new price is mostly 3000-4000 yuan.

The acquisition cost a lot of money and spent $530 million.

The move also confirms the brand pformation strategy announced by Coach at the investor conference last June, taking into account handbags and accessories while developing "modern luxury" brand as an integrated garment and shoes.

In the Coach previously announced plan, the 2015 fiscal year will cost 250 million -3 billion for restructuring and pformation.

At the beginning of this year, after renovation of Coach SKP store in Beijing, a single bag container was separated from the rich men's and women's clothing area. Clothes, shoes, bags, containers, and sofa and tea table areas were replaced.

Coach is no exception. In the three quarter of last fiscal year, net profit plunged 53.8% in the same period, operating income dropped 44.5%, sales increased by 3% compared to the same period last year, and gross profit fell by 14.9% compared with the same period last year.

Sales in North America, which accounted for the largest share, fell 24%, while same store sales fell 23% year-on-year.

Analysis shows that Coach's brand pformation and acquisition are more difficult to improve performance directly in the short term, but refer to medium and long-term interests.

However, the change of the new generation of consumers and the change of market demand are indeed the upheaval that the brand must face.

According to the report from the Institute of wealth and quality, the value of consumers in the luxury consumer group will depreciate rapidly when they pursue customized lifestyles and their brand personality is not obvious.

The industry also believes that for many fashion brands, the "85" and "post-90s" consumer groups, which are more and more important to be ignored, have broader vision, more choices, less impulse buying, and lower brand loyalty.

Experiencing high quality life is what they expect when they consume luxuries.

In the past, Coach's products were mainly bags, but today, the most profitable products in luxury and high-end fashion are bags, which are being relegated to the second tier. Clothing, shoes, accessories, cosmetics, home series and so on have become consumers' favorite new products.

Yang Baoyan, President and CEO of Coach China, told reporters that the brand new positioning is designed to inject new vitality into the brand so as to enhance the brand's yearning for consumers and further increase their affinity and interaction.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, believes that the luxury industry has gone through a long period of profiteering, and will go directly into recession in the period of growth. This is the unique life cycle of luxury as a product of a certain historical stage of the commercial society.