The Difference Between Chinese And Foreign Men's Brands Is Quite Large.

Mr. Chen, a Chinese American, works in a company specializing in international mergers and acquisitions. He will spend more than half of his time traveling between Europe and China every month to discuss mergers and acquisitions or cooperation. The nature and content of this work make him feel that he must dress appropriately, especially when facing some famous companies. About ten years ago, Mr. Chen completed all his custom-made clothes in the high order shop in England. In recent years, with the introduction of the domestic menswear brand high definition business, he has tried one or two times, although the price is much lower, but "overall feeling, the difference is quite big." He told reporters.

In the UK's high definition shop, when you enter, you will be asked a series of questions, from age, occupation, and occasions, to favorite colors, fabrics, buttons, patterns, etc. "I will even ask you for pictures, see what the difference between the dressing effect and the actual picture is, combined with all the elements, and finally suggest what kind of clothes will suit me." Mr. Chen told reporters.

But for the domestic experience of high determination, he felt "similar in appearance but not in God". Although Mr. Chen will be asked a lot of questions, it basically means "ask me what I want, as if I need to design it and ask them to do it for me. There are not many valuable suggestions for me." This result is that although the process will also try several times, but the final result may not be very ideal, "feel no need for further modification." After that, Mr. Chen was deterred by the high level of domestic development.

In Zhang Chao (a pseudonym), most of the domestic enterprises only convey the concept of "high definition". customer The actual implementation is still weak. Zhang Chao has been engaged in men's clothing for ten years. Now he is the product director of a top ranking men's wear brand in Italy. He has previously worked as a supervisor in two Chinese men's clothing enterprises. High definition business 。

"In Volume aspect There's a big difference. " Zhang Chao introduced the use of Western-style clothing as an example. The data collected by overseas volume specialists include action size, static size, walking width, habitual posture, and so on. Most of the data in China simply measure the basic data of sleeve length and chest circumference. This situation is mainly due to the fact that the domestic high definition business basically lets customers clarify their needs, chooses the right sample to try on, and then changes the details such as the sleeve length. "This way is called semi custom abroad."

The real full customization is one person, one edition, "creation, tailoring a new version for the needs of the guests." He said.

In addition, the domestic men's clothing business has not been so complete in the whole industry chain.

Mr. Chen will design different LO on the second cuffs of the left sleeve of his suit at different occasions.