Inside And Outside Design Concept Of Clothing Store
Store space is made up of commodity space, shop assistants or customer space. The design of each functional area is mainly to arrange the display area, shop window, fitting room, toilet, collection desk, sorting desk, special area exhibition booth, storeroom and staff office, lounge, etc.
The design of each functional area is essentially the design of the shop passageway. The shop lane is not only the boundary of the shop, but also the guarantee of the flow of goods and goods. The store space can be divided into sales area and non sales area: the sales area is mainly used for displaying goods, which is the workshops for customers to select goods and salesmen to sell goods; non sales areas are used for non sales functions, such as shop windows, fitting rooms, cashiers, storerooms, commodity finishing platforms, promotional areas, offices, lounges, etc. Large shops have large space in non sales area, and the purpose of store layout is to mobilize the attention of customers in the store, so that customers can browse in the shop to the maximum extent, so that all products can be displayed in front of customers.
The fitting rooms mainly consist of positive and negative fitting rooms, standard fitting rooms, round fitting rooms and hanging curtain fitting rooms. The fitting door of the positive and negative fitting room is opposite in direction. The specifications are 1100mm * 1000mm, which is arranged in the open space of large clothing department stores. The standard fitting room can be single or multiple, with a specification of 1100 mm x 1200mm, and is used in a brand less chain store with fewer people. The circular and hanging curtain fitting rooms are used in general clothing stores.
In order to save space in the retail store, the cash desk usually acts as a sorting desk. Large clothing department stores use central air conditioning; brand chain stores are relatively small in space and are independent air-conditioners. Others such as staff lounges, offices, space layout of windows, etc. should also be reasonably arranged.
Appearance is the overall feeling of the shop, sometimes it reflects the grade of the shop, and also reflects the shop. personality 。 From the overall style, it can be divided into modern style and traditional style.
Modern style The appearance gives people the feeling of the times and the modern psychological feeling. Most stores use modern style, which is stimulating for most of the consumers with strong sense of the times. If the shops are in the business district, the nearby shopping malls are generally modern and harmonious. In today's developing society, the modern style shop gives people a fresh feeling, and it also reflects the harmony and unity with the modern high-speed society. clothing The tidal current.
The appearance of a traditional national style gives people a sense of simplicity and a rich sense of tradition. Many hundred years old stores have become traditional brands that affect Chinese and foreign products. Their appearance and decoration have been fixed in the minds of consumers. Therefore, their traditional appearance style can attract customers more. If the clothing store operates a national costume or antique dress, such as cheongsam, it can adopt the traditional style. Or the clothing store is in a commercial street full of simple colors, and it can also adopt the traditional style consistent with the overall style.
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