Industrial Pformation And Collaborative Break CHIC2015 Closure

18-20 March 2015, the twenty-third China International Clothing and accessories fair.

Held at the National Convention and Exhibition Center (Shanghai).

In the 106000 square meter exhibition hall, there were more than 1200 brands in 21 countries and regions. Three days, a total of 125 thousand spectators came to visit and negotiate with CHIC. They participated in the fashion trend announcement, fashion show, seminar and related activities. They concluded the first time for the CHIC2015 in Shanghai.

Integration of innovation and industry chain

On the basis of the original, we have launched four distinctive exhibition areas: "Starlight world", "link future", "design power" and "ODM intelligent manufacturing", which not only let famous famous brands have the space to display their styles and ideas, but also promote the integration of technology and design in the field of clothing.

At the same time, the MICAM shanghai& Italy fashion @CHIC, PH Value China International Knitting fair, CHIC- trend brand exhibition and Korea fashion show as a new exhibition in the exhibition, new combination and new layout achievements of large industrial resources platform.

At this CHIC exhibition, whether it is the tide of retail businessmen, or the "OEM" or "ODM" enterprises that are made in China, or the clothing brands at different stages of development, they have gained some success here.

No wonder on the first day of the exhibition, Gao Dekang, chairman of Bosideng group, said that all brands of the group will participate in the exhibition next year to form a brand group.

Mode integration, market reaction acceleration

In the face of changes in consumption habits and trading patterns, China's clothing brands must be "bright sword" innovation.

At this CHIC exhibition,

The big pink dolls are again exhibiting, signing 5 provincial agents and more than 40 agents at the exhibition site; Semir's French dress brand "...

Minette "take a one-stop" distribution system "to the franchising agents, and the 3000 handbooks have been robbed. Mark Ed Faye's brand FJ men's wear has set up the" fifth space ". The joint well-known original designers have carried out deep cross-border cooperation, covering various categories including shoes, bags, accessories, perfume, books, and so on.

The acceleration of brand mode innovation is not only due to the fact that enterprises seize the opportunity of deep ploughing market and deeply understand consumers, but also trigger the new thinking of CHIC's professional platform for mode innovation and communication.

As a result, the 2015 China clothing business forum came into being on the 21 professional forum.

At the same time, many conferences and fashion shows are following the trend of the industry and keeping pace with the times.

CHICSHOWS highly collects resources for commerce and trade, and strive to create different categories, different modes, and different effects of fashion show, a total of 300 professional spectators and more than 100 media.

Trade and upgrading resources are moving with the industry.

CHIC was held in Shanghai for the first time. It has been injected with fresh blood to provide a more pragmatic business atmosphere for exhibitors exhibiting CHIC2015.

The underwear of men's underwear brand of love group has launched two kinds of store modes for different channels, namely, "department stores" for traditional department stores and "tidal shops" for shopping centers. The brand GAROSU of women's clothing store has Korean design "outer brain", hoping that its products with unique design will be stationed in shopping centers. The brand has approached Wanda Group at CHIC field, which has effectively enriched and updated the business resources.

In the design power exhibition area, designer brand solved equation for the first time to participate in the exhibition. Its raccoon material design attracted buyers' interest and cooperation demand increased. Another designer Liu Wenying's neutral wind design also gained many buyer's recognition. She believed that CHIC could help the cutting-edge designers to broaden their horizons and understand the international and domestic markets.

Following the successful completion of the Spring Festival Exhibition in March, CHIC will also make an innovative layout and launch the first autumn exhibition at the National Convention and Exhibition Center (Shanghai) on October 2015 13~15.

The appearance of autumn exhibition not only meets the changes of consumption and market, but also opens a new pattern of CHIC spring and autumn two seasons.