General Merchandise And Full Channel Reform Failed To Withstand Cold Wave.

Wangfujing department store, which has been adjusted to department stores and full channel reform, still can not withstand the cold wave of the downward trend of traditional retail industry.

The 2014 annual report released by Wangfujing department showed that the revenue of Wangfujing department store during the period was 18 billion 277 million yuan, down 7.64% from the same period last year, and net profit was 636 million yuan, down 8.36% from the same period last year.

Double drop of revenue and net profit make Wangfujing

We will continue to accelerate the layout of shopping centers and the construction of all channels.

Data show that

The main business of department stores achieved 17 billion 694 million yuan in revenue last year, a decrease of 8.01% compared with the same period last year, and the gross profit margin of department stores was 18.47%, an increase of 0.61 percentage points over the same period last year.

Wangfujing department stores said that the decline in revenues was mainly influenced by the macro environment and related policies.

The rapid development of retail and cross-border electricity providers also has a certain impact on the revenue growth of companies and industries.

In August of last year, Wangfujing department store, which was known as "the first shop in New China", announced that it would no longer open shop in the traditional department store business mode, and shifted the focus of development to the shopping center and Oteri J format.

The report shows that through the pformation of Guangzhou, Chongqing, Baotou and many other Wangfujing department stores, and the adjustment of some floors of Hohhot Wangfujing into the "city center outlets", the introduction of new business format, the sales decline brought about some of the performance pressure to ease.

From the income perspective, Chengdu Wangfujing shopping center and Nanning Wangfujing outlets sales situation is obviously better than other stores.

Wangfujing department stores said it will continue to focus on shopping centers and outlets in the choice of new projects.

On the whole channel construction, the Wangfujing department store has built three dimensional network customer service and marketing system by means of WeChat service number, Internet Financial membership card "Wangfu UKA" and Wangfujing App service platform, etc., relying on online shopping mall (www.wangfujing.com) to fully expand the new Internet channel.

It is reported that Wangfujing department store currently has nearly 3 million VIP customers, of which active customers reach 1 million 550 thousand, while VIP customers spend about 48% of the company's sales revenue, and the total number of fans of WeChat stores and subscribers reached nearly 500 thousand, while online sales increased 117% over the same period last year.

Although Wangfujing department store has spared no effort in promoting the whole channel strategy, but from the earnings data, the construction of Wangfujing Department e-commerce project is still facing serious problems of loss.

According to the annual report data, as of the end of the reporting period, the loss of the company's e-commerce projects has reached 42 million 62 thousand and 800 yuan.