International Brand Sub Line "Fox And Tiger Tiger"

As early as 1981, Giorgio Armani created a sub line brand Emporio Armani.

Subsequently, a number of fashion brands launched the corresponding sub line.

From then on, luxury brands are no longer expected.

They generally use the reputation of the main line to provide more choices for consumers who are young and cannot buy the main line brand.

Reporters found in the outlets of MAXMARA outlets in the outskirts of Losangeles, the main line MAXMARA's down coats were still on sale for more than eight thousand yuan, while the sale of the sub line brand MAXMARA WEEKEND in the same store was only two thousand yuan RMB for the similar style down coat sweater.

It will not remind customers of the brand of the two party, but they are not the same.

The price is close to the people, which means that a series of production costs such as fabric and labor must be lowered.

"Besides the main brand Giorgio Armani, Armani is mainly produced in Italy, and its subordinate line brands are produced in China, Southeast Asian countries and the three world countries. The production level is far different from that of the first line brands."

UTA Utah International

President Yang Dayun said in an interview earlier.

Reporters learned that, apart from Armani, most of the luxury brand clothing accessory lines sold in China are produced by the mainland.

In order to save the production cost of these sub line brands, it is understood that the price of the same products can be more than ten times before and after the OEM.

"Last year China

The export value of the product is about $180 billion, of which more than 80%, or even 90%, is the brand of the foreign manufacturers who are processing the garments.

A person in charge of the China Textile Import and Export Chamber of Commerce said in an interview with reporters that in recent years after the financial crisis, despite the fact that domestic garment enterprises are seeking pformation and trying to get rid of the dependence on processing, the share of garment processing industry is actually increasing.

"Although we have received less processing orders from Western European countries and the United States at present, the proportion of the total processed garments in the world increased from 33% to 37% last year, and the actual share is still increasing, mainly because of the low end of the list, and the processing of brand clothing has not changed much. We mainly provide semi-finished products."

The official said, "it can be said that the brand clothing currently bought in China is basically made in China."

According to the responsible person, the biggest problem of domestic garment enterprises is brand building. According to him, there are about 500 enterprises in China engaged in brand clothing management, but not many of them are doing well.

"There are only dozens of enterprises that really go out. Most of them are domestic businesses, such as Metersbonwe and Jin Ba, because they can't sell prices abroad."