Dior Ambassador Change, Endorsement Star Constantly Changing

Dior's choice of spokesmen is always inclined to those men and women with strong personal style. Whether they are striking appearance, unusual career path or unique personal experience, they are representative of the trend of the times.

Among the Dior spokesmen of various periods, the French actor Isabelle Adjani is the most vividly remembered.

She first appeared in the 1985 perfume Poison advertising film, and she appeared many years later.

In the promotional film.

As early as 1966, Dior hired Alain Delon, a French actor with a high popularity, to represent Alan, a representative male fragrance: Eau Sauvage.

"Global enjoyment"

"Outstanding appearance and legendary personality" is said to be the spokesperson's standard for this luxury brand that has been established many years ago.

Except for actresses.

Compared with the promotional films of soccer star Zin e dine Zidane (Zidane), a series of Dior spokesmen in 1990s appeared to be more common than those who were active in twenty-first Century.

Whether from fashion, beauty, film or music, every Dior brand ambassador is responsible for endorsing a specific product that fits his personal style.

The result is that a certain fragrance and accessories will always be closely associated with the spokesperson.

Natalie Portman is the beauty makeup of Dior, especially the Miss Dior water endorsement; Charlize Theron is J 'Adore perfume endorsement; Marion Cotillard, Adore, and Kumi are the endorsements for the "Kun" and "Kun" respectively; and the men and women who speak for the men's fragrance.

The importance of endorser to a brand is self-evident. Dior chooses Rihanna as its new advertising spokesperson, which means a very high-profile and bold decision.

Not only because she is the first black spokesperson in the brand, but the age of her fans is lower than the average age of Dior customers. Does Dior want to attract new customers to become fans of the brand through this cooperation, or no longer take the luxury brand high cooling line, but more close to the people?

The anticipated promotional film starring Rihanna will be unveiled next month.

At present, we only know that this promotional film will be part of Dior's "secret garden" series, directed by Steven Klein and shot at Palace of Versailles.