The 97 China Acupuncture Association: Close To The Exhibition "Double Line Integration" Exhibition, Innovation, Recruiting Phoenix And Attracting Phoenix

March, spring and the revival of everything.

In March, it was

The agreement made by enterprises and dealers.

March 2014 12 ~14, Shanghai New International Expo Center, the ninety-seventh China needle and cotton trade fair, said good.

After nearly 100 years of rain and wind, the China Textile and Textile Fair hosted by China Textile Commerce Association (hereinafter referred to as "China Cotton Textile Fair") (hereinafter referred to as "Beijing").

"As the largest, largest and most influential professional event in the domestic underwear and home textiles industry, it has long been a" vane "for the development of the industry.

In 2015, the exhibition will be clearer and the theme will be "channel change of hope".

Industry trend: close to the exhibition "double line integration"

In this session, we will see the general trend of the electricity supplier in the industry. In organizing the activities, the organizing committee will greatly increase the content of the forum, and the exhibition will be more colorful.

Perhaps a few years ago, most of the traditional knitting home textile industry also sniffed at the "online newborns".

Now, in the fast developing market process, the increasingly fierce competition under the line and the continuous rising of operating costs have gradually become the bottleneck restricting the development of knitting enterprises. People have locked their eyes on the electronic business platform.

The ninety-seventh China Acupuncture Association will deeply analyze the urgency, necessity and revolutionaries of the whole channel through a series of thematic forums, so that exhibitors, distributors and guests can be enlightened and captured in the process of sharing successful experiences and brilliant ideas.

Yes, the needle is no longer just a place for trading. It gradually develops into an important medium for exhibitors, distributors and spectators to exchange. It also discusses and discusses solutions to problems arising from the industry.

In 2015, the "China Acupuncture Association" will further intensify the "two line integration" efforts, with a deeper understanding of the market.

This is not only the consideration of the industry strategy, but also the innovation measure of the service market.

The "China Acupuncture Association" will further integrate the resources of the industry, form a strong combination, take strong and weak belt, and take big and small development pattern, and really start the first shot of the industry association reform. This will also become another milestone in the development process of China's home textile industry.

Its significance lies mainly in the fact that the "middle needles" can make cluster enterprises realize the true sense of "Tuen Tuan" development, which is equivalent to forming a prototype of a strategic consortium. In the future, it will attract more enterprises to join and expand this strategic consortium.

On the other hand, the "China Acupuncture Association" will increase the support industry development strategy research, the major innovation foundation project, the industrial policy and the standard formulation and so on service strong activity, further promotes the industry pformation promotion and the healthy development.

It can be said that with the formulation of the national "New Silk Road" strategy, the series of activities such as silk China will open a new era of deepening the reform of home textiles and knitting. This is nothing more than a systematic change. It indicates that our home textile industry has reached an unprecedented level in the sense of industrial ecosystem. The Chinese textile chamber of Commerce and related organizations and home textile companies will become the driving force for the development of the industry in the future.

The road to innovation: innovation, recruiting Phoenix and attracting Phoenix

How can we build our own market in the crowded knitting Market? How can we survive in a depressed economic environment? How can we balance the relationship between offline stores and e-commerce? Are there any potential risks faced by the highly developed e-commerce platform? This is a topic that the Organizing Committee of the acupuncture Committee has been thinking and practicing.

This year's rich supporting activities will be given to the exhibition.

Bring surprises and gains.

"The best towel in China is our pursuit and our strength."

As a veteran manufacturer of towel and furniture products, it is also the leading brand of many years' exhibitors. Nantong Dadong in the towel business generally "not enough", this year's sales figures are still gratifying.

The company's brand "DD" has been in Tmall for 3 years, and now it has a good momentum and its annual sales volume is more than 2 million yuan.

Zhu Renjun, Minister of marketing, told reporters.

This is indeed the case. A reporter clicked on the DD flagship store in Dadong, Nantong, and found that the total sales volume of various bath towels was over ten thousand, and the monthly sales volume was over 1000, maintaining a steady growth trend.

"This is a game between the virtual and the real."

People in the industry have so much to say about the relationship between online and offline sales, "but no matter what format, it is most important to achieve profitability."

If only one line is not insurance, walking on two legs is the right way. Nantong Dadong is well versed in this way.

Unlike "DD", the brand of "big east", "Eisen Upxon" and "Du Hao Doout", are also made in the physical channel.

"Different brands distinguish different sales channels so as to ensure that they will not get caught up in online and offline price disputes and the dissatisfaction of franchisees.

These two sub brands mainly focus on high-end department stores.

Online and offline coexist, and the sale of different sub brands will not be confused.

Zhu Renjun said that in the future, Dadong will continue to deepen its efforts in the channels of e-commerce, research and development, and marketing products that meet the needs of the electricity supplier.

This exhibition will also learn more from the industry information and learn how to cut the electricity supplier into the exhibition.