YOUNGOR, Hai Lan Home And Other Clothing Benchmarking Enterprises Annual Report Burst Red Eyeball

Recently,

Domestic clothing benchmarking enterprises such as Hai Lan home issued performance forecasts, and their performance in 2014 achieved a breakthrough.

At the same time, some Quanzhou enterprises such as CABBEEN, rich birds, seven wolves, and nine herd kings have also made outstanding achievements in development and pformation.

Experts predict that after more than two years of adjustment, it is expected that garment enterprises' line Xiaguan store will slow down in 2015, and the efficiency of single store operation will gradually pick up, and the industry is expected to further warmer.

With regard to the report, with the gradual easing of inventory handling pressure, corporate profits are expected to improve year by year.

Benchmarking enterprises' earnings forecasts increase sharply

At the beginning of 2015, YOUNGOR, a leading clothing company in China, ushered in a long delayed trading, with a closing price of 12.71 yuan, the highest share price since May 2011.

Subsequently, YOUNGOR released its 2014 earnings forecast, which is expected to increase by 120% to 150% compared to 2013.

Not long ago, Hai Lan's home also announced its 2014 performance forecast. It is estimated that the net profit of shareholders who belong to the listed company in 2014 will increase by 1550% to 1600% compared with the same period last year, and net profit will be between 2 billion 339 million and 2 billion 409 million yuan.

Fujian clothing seven wolves, nine Mu Wang and so on although there have been varying degrees of decline in performance, but we also see that some of Quanzhou's clothing enterprises in 2014 has also made remarkable achievements.

For example, in mid February, CABBEEN clothing released its annual earnings report. In 2014, the company's net profit was recorded at 235 million 500 thousand yuan, an increase of 20.6% over the same period of 195 million 400 thousand yuan in the same period last year, and the income was recorded at 1 billion 98 million 200 thousand yuan, up 16.4% from the 943 million 500 thousand yuan a year earlier.

At the beginning of February, the birds of fortune also hit a new high in the stock market. The highest in the market was 13.9 yuan, and the new year's total rose by nearly 46%.

Innovation mode to change business strategy

Innovating business mode and actively joining the Internet economy has become an important reason for the growth of business performance in 2014.

Hai Lan's home announcement said that the group will study the CRM system that has opened up online and offline. Currently, there are about 40000000 people under the line trading. If we can get through the online and offline lines, we will form a huge user volume with high viscosity.

Wu Shaohua, chief executive of CABBEEN, said that the group will launch its own e-commerce platform this year, selling products for the season, and prices will be synchronized with the offline.

At present, the company through dealers in Tmall,

Jingdong and other three party e-commerce platforms have online shops mainly used to clean up the stock of tail goods.

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Fortune bird announced that the company will incorporate e-commerce into one of the key development strategies in 2015, with the goal of increasing sales by one to two times over the next two years and increasing the proportion of online sales to total sales to 15%.

To cooperate with the implementation of this year's e-commerce development plan, rich birds will take various measures to strengthen online sales network, actively seek M & A targets and speed up business development.

In the first three quarters of 2014, 9 Mu Wang also realized online sales of about 90 million yuan, up more than 20% over the same period last year, accounting for about 6% of revenue. The company will comprehensively promote o2o in 2015 and realize the pformation and upgrading of channels.

Cross border pformation seeks breakthrough in performance growth

At the same time, many enterprises have begun to adjust their development strategies to accelerate the pformation of their main businesses and seek cross-border investment opportunities.

Among them, financial investment has become the mainstream strategy of many textile and garment enterprises.

For example, the seven wolves have long been involved in the field of Finance and real estate for cross industry development, and have defined the strategic direction of "investment + industry".

Recently,

Announcement revealed that the company plans to use its own funds to invest 315 million yuan to participate in the launching of the Qianhai reinsurance Limited by Share Ltd, which has been examined and approved by the board of directors of the company.

According to the announcement, the company will launch a reinsurance company jointly with Qianhai golden control and China Post, far investment, ASD electric and tengbang international in cash contribution mode, which will account for 10.5% of the registered capital of the reinsurance company.

In addition to the seven wolves, there are still many ways to implement pformation and upgrading and cross-border investment.

Last year, nine Mu Wang invested about 185 million yuan to invest in CAITONG securities. Fujian Nanfang was pformed into a double main business mode of power and textile through backdoor reorganization, and Taya shares also entered the film and television industry through mergers and acquisitions last year. Although the acquisition of Huan Rui century was not successful, Taya said it did not give up its pformation.