Beijing Jewelry Merchants Closed Early In The New Year

It's past spring, but some antiques.

The chill of the city was chilling each day.

Before the Spring Festival, it should be a time when all kinds of jewellery strings were selling well. But since last year, the purchasing power has declined, and the jewelry market has been weakening.

The family has come home in advance for the new year.

Popularity of jewelry market

Yesterday afternoon, reporters in Shili River jewelry flower and bird market one floor to see, many shops are locked, some shops have been closed ahead of schedule.

In front of some shops, lapis lazuli and mahogany hand piled up the hills, selling like a pile of vegetables.

In the whole market, there are few customers who are chatting with shopkeepers in the shops, except for occasional customers.

"I'm going to go home for two days. I'm not doing well this year."

A woman who runs the mahogany string told reporters that many of the merchants around her had already gone home for the new year, while some of the merchants in Beijing were still doing business before the festival, and there was nothing to do every day.

Since last year, fewer and fewer people have been cleaning up things in the market. Last year, before the festival, hand strings were selling well.

She hopes to sell last year's stockpile in spring.

It is not this market that chills.

Reporters learned from some jewellery markets such as Panjiayuan, AI family collection, and Hongqiao market. Some markets are acceptable this year, but they are not as popular as they used to be.

Popularity of popular jewellery

Since last year, many businessmen feel that this is not the time to sell anything and make money.

Merchants who have fixed customers and channels to get cheap stock can barely support, but many businesses do not earn money at all.

The first drop in popularity was from south red.

And jadeite began.

Take south red as an example. In 2010, the price of raw red stone in Liangshan, Sichuan was 5 yuan to 50 yuan per catty, and now it is 100 times higher.

Yunnan Baoshan south red stone price per gram or even up to 200 yuan.

South Red shops are also flourish in various markets, but now the price of red south is too high, so they are facing a situation of no market price.

With the addition of the South African red market to the market, people can choose more and buy more calmly.

If south red is just a decline in popularity, then the middle and low jadeite and Hetian jade objects are the popularity and prices are declining.

Take Tian Yu as an example, a good Russian high-end product is generally reduced by 10% to 15%.

Jun Chao, deputy general manager of Panjiayuan market, told reporters that before the business went to Jieyang and Shenzhen to buy emerald, it was like buying cabbage. Last year, because of the weak market, the goods in these two places all appeared unsalable.

However, this is also the self regulation of the market after overheating. Over the past few years, the price of jade has been rising like a rocket.

In 2009, for example, 1 million of jadeite jade was not sold in the store, but it rose to 10 million in 2012.

Shi Junchao believes that the art market should not have too much water, a reasonable rise is a few years to add 20% to 30%, and some popular varieties are clearly irrational rise.

Consumers spend more money.

Su Sheng, who sells jadeite in WeChat's friends circle, told reporters that feeding is becoming more and more expensive, but consumers pay more and more carefully.

Many customers used to buy gifts before the Spring Festival. They were not sensitive to price, so they supported the jewelry market.

Since last year, because of the deterrence of anti-corruption, this part of the customers are almost gone.

This year, customers who pay their own money are getting more and more tight. After all, jewellery is not a necessary consumer product, and customers bought in friends circles will not shop immediately.

"The market began to slide in 2013, and the market downturn in 2014 was more obvious."

Shi Hongyue, vice president and deputy secretary-general of the China Association of Bao Bao, told reporters that on the one hand, the central anti-corruption sector reduced the number of people who had gifts and consumption needs. On the one hand, as people became increasingly aware of jewellery and jade, they were more rational when they went through the stage of crazy buying.

In addition, many jewellery buyback channels have not been established, resulting in poor market liquidity.