Tiantongyuan BHG Store Will Be Closed Next Week.

Reporters yesterday learned exclusively that the BHG fashion department store near Taiping home near Tiantongyuan, Changping District, will be closed for business in February 1st.

From the joint mode to the rent charged by area.

The analysis shows that most consumers have changed from purposeful purchase to aimless "loitering", so experiential shopping centers are becoming more and more popular.

The share of Hualian BHG department, which is still in the main retail format, is being eaten up.

Yesterday, a BHG fashion department store men's shoes brand told reporters that the shopping mall closed shop pformation is to pform the original department store into a shopping mall mode.

The merchant said that the store closed until June. After reopening, the mall will re sign the contract with the brand and turn it into a square meter rent collection mode.

However, how much is the rent?

Subsequently, the Beijing Commercial Daily reporter came to BHG fashion department office to ask the management personnel about the details of the pformation, and an office clerk refused the interview of the Beijing Commercial Daily reporter on the grounds of no leadership.

It is understood that the BHG department store, which will be closed for business, is located in the four area of the north side of Beijing Hualian Shopping Mall.

Although there is nearly a week away from the evacuation time, businesses have begun sorting out their merchandise for evacuation.

A layer of footwear businesses only leave a small part of broken codes and broken numbers.

Discounts are processed.

Two layers of women's clothing and three men's wear also have a large number of businesses to evacuate the shops.

An industry insider told reporters.

On the one hand, the pformation of fashion department stores is due to the environmental impact of the slow growth of traditional retail sales. On the other hand, the Beijing Hualian Shopping Mall, which is located in BHG fashion department store, is not operating well.

According to the source, though the core business circle of the Tiantongyuan community, the Hualian Shopping Center and the shopping centre with a distance of less than one kilometer can not match the volume or the brand richness.

According to the reporter's understanding, Longde Plaza Shopping Center has a total construction area of 330 thousand square meters. Its main body includes Cui Wei Department store, Carrefour supermarket, B&Q home Square, Decathlon sports supermarket, Gome, Wanda International Cinema City and so on.

Hualian Shopping Center is not only small in size, its main body only includes Beijing Hualian Group's hualian life supermarket, BHG fashion department store, and some children's experience formats. The brand richness is not good, the combination of formats is mainly retail, and the proportion of experience type is less.

Coincidentally, BHG fashion is located near Chaoyang District.

Recently, I am also under pressure and shunted with regional competitors.

With the end of last year, Longhu estate's long Ying Tian street was settled, and the shortcomings of small size and low brand made it a neglected role again.

It is understood that the long Ying Street Street opened at the end of December, which gained more than 21 passenger traffic on that day.

Beijing Hualian Group has made great strides in recent years.

according to

The official website of Hualian Group shows that BHG fashion department, as the department store brand of Beijing Hualian Group, owns 13 stores in Beijing, and the brand of a group with its group includes 36 BHG supermarket and BHG boutique supermarket, and 1 luxury goods department SKP.

There are retail analysts who believe that the BHG boutique supermarket of Beijing Hualian Group, once leading the trend of boutique supermarkets, is no longer in sight. In the context of the cold retail environment, the Hualian Group, which lacks core competitiveness, has broken through.

After changing from the joint Department store mode to the leasing mode, how to increase the experience format and adjust the management strategy according to the market demand will be a big test for Hualian BHG fashion department store.