Transformation Of Retail Industry

To achieve leapfrog development in the economic downturn, the scale of profits and taxes ranks first in the national retail industry.

2014, China

The development situation is complicated: sales growth of some retail enterprises has declined, and the growth rate of traditional retail formats has continued to decline. Some enterprises have sharply reduced the number of stores, and the retail business has continued to tide over stores.

According to the statistics of the joint venture network, as of July 2014, the main retail enterprises (excluding home appliances and electrical appliances) closed 160 stores in the country, of which 13 were department stores.

"Everyone has worked hard in the past year."

In January 1st,

At the annual New Year's Eve conference, Niu Gang summed up the past year in a sentence like this.

In the past year, the large number of entities in the shops, which had many employees, withstood the test of a series of tremendous pressures, such as the impact of the electricity supplier, the diversion of industries, the lack of sales, the sluggish sales and the downturn of the market.

Annual sales exceeded 170 billion, realized profits and taxes nearly 5 billion, and the scale of profits and taxes ranked first in China's retail industry. The main indicators all showed two digit growth, and the results of operation continued to lead the whole country, and entered 7 of Chinese enterprises for 7 consecutive years.

This year, DAC concentrated on the "three big strategies", "five reforms" and "30 new business management decisions" formulated at the beginning of the year, deepening the system reform, perfecting the incentive mechanism, setting up new development goals, setting up a new corporate image, realizing structural adjustment, upgrading management, encrypting the store network and enhancing the strength.

"We sell and keep a dog. Please take care of them."

Niu Gang

In 2014, it was also known as the first year of China's retail business.

More and more traditional retail entities are taking the fast track of e-commerce, actively embracing new technologies, creating new levels of customer experience, and building their own electricity supplier genes.

Those who actively engage in electricity retailing believe that by establishing a communication tool for mobile Internet, communicating with consumers and expanding the marketing battlefield, the traditional retail industry may run faster than the electricity supplier.

In the past year, DAC has persisted in entity pformation and pformation, and has continuously improved the sentiment, experience and fresh activity of over 200 existing stores. It has fully integrated the connotation of physical retail with people's increasingly individualized and emotional needs, and has created solid advantages and new standards for industrial development.

This year, the big business group, relying on its strong physical strength, built up new business entities in China with standard international practices, authentic O2O platforms and reliable quality and price.

In November 8th, the "tin dog network" was formally launched, the first phase of operation of department stores, supermarkets, organic agriculture and import of four major plates, the aerial aggregation of "multi format, multi business" entity retail ecosystem, leading China's physical retail industry to pform and upgrade to all channels, creating new business honor in China.

In from November 8th to 12th, with the help of tin dog online, DAC group launched the first retail sale of "Tian dog shopping" in more than 70 cities across 14 provinces.

According to statistics, on the first day of activities, sales volume of more than 200 department stores in DAC group increased by 50%, and the sales volume of multiple stores doubled, with a maximum growth of more than 6 times.

Based on the user base of the 20 million members of DAC group, the arrival rate of the old customers reached an astonishing 70% in less than a week, and the average conversion rate reached 10% above the average daily rate, which is higher than the average conversion rate of 2% of the traditional electricity suppliers. The passenger price is 3 times that of the ordinary electricity supplier.

In December 18th, DAC successfully held the "China entity retail new electricity supplier sharing exchange and cooperation conference" in Beijing, signed a cooperation agreement with Xinhua new media, China UnionPay, Zhou Dafu, Coca-Cola, and postal group, to work together to build a healthy and sustainable new business ecosystem. With the Liaoning e-commerce product quality supervision and inspection center, it signed the "Tian Gu net commodity quality assurance agreement", which added an authoritative insurance to the quality of commodities in tin dog network.

Niu Gang pointed out in the conference's speech that the dog's name is aimed at promoting loyal and reliable dog sex. The company must sell genuine goods and assume the mission of trustworthy and reliable Chinese electricity supplier, and promise the whole society that retail should take full responsibility to consumers.

In the wave of business pformation of entity retailer, DAC is not only satisfied with participation, but also to create a new business ecological chain through establishing the network of tin dog.

Tin dog network has undertaken the task of information pformation in the retail business of large business entities, and has to realize three aspects: providing consumers with portable shopping service platforms at any time and anywhere; providing a timely and efficient supply chain service platform for suppliers; and providing fine and digital marketing platform for large business internal managers.

On this basis, relying on the second virtual shops of tin dog network, we provide more high-quality and convenient e-commerce services for local people, provide Internet financial services for suppliers and consumers, introduce more high-quality suppliers to serve the whole country, use China's free trade zone to cope with overseas retailers and brand enterprises, and provide reliable import service for Chinese people.

Ten years to rebuild a new big business

In 2015, it was the first year of the big business group from "commodity big business" to "capital big business", "financial big business", "international big business" and "Securities big business". Various conditions have already been met, and various plans have been judged. With the formation of the 200 billion scale, a new big business of higher form will come into being.

Niu Gang

Facing the future, 2015 is the 20th anniversary year of the establishment of DAC and the last year to move towards the 12th Five-Year goal.

To enhance the sense of urgency and set up new goals, DAC group has stepped up its layout in the whole country, and put forward a new goal of striving to achieve a breakthrough in sales volume of 200 billion yuan and 300 large and medium-sized shops in advance.

To achieve the above goals, DAC will continue to optimize and restructure, seize the opportunity to restructure the domestic industry, integrate business resources in the northeast, Bohai and the north of the Yangtze River, integrate local business resources, divide the worries for the government, solve difficulties for enterprises, cooperate and start businesses, tap the potential of domestic commercial stocks, gather a larger scale of real economy, and enhance higher market value; start a batch of new projects, create new standards for the internationalization and modernization of DAC, and lead China's department stores to catch up with the world, and create a new big business in the next ten years.

In 2015, the big business group will set up the core position of the business indicators and implement the new revenue regulations of nine rents and nine revenues. It will set up the big business Consumer Finance Companies, launch the big business travel company, apply for the big business pawnshop, and revoke the commodity department, the finance department, its own Brand Company, the gift company, establish the global commodity center and hundreds of single product franchised companies, establish the international company, set up the big business international company, set up the big business bank, set up the big business finance Hongkong development department, set up the "four dogs one" Tian dog group, will centrally and uniformly manage all the contracts, switch over the MIS system within a limited time, and follow up the examination and verification of the completion project, and modify the shop standard.

In 2015, the headquarters of DAC will co-ordinate the implementation of the eight major projects and the operation of four large and medium scale restructuring projects, focusing on Dalian, Shenyang, Zhengzhou, Shandong, Jiangsu, Anhui, Hefei, Inner Mongolia, Jilin and Mudanjiang, further consolidating and expanding the strength of the big business entities, laying a solid foundation for upgrading the market after 200 billion, and providing ground resources for the 2 billion, 4 billion and 100 billion jumps and jumps of the tin dog network.

In 2015, the big business group will revise the operation criteria of commodity business, and invest in shares and hold scarce commodities at home and abroad, especially the world geographic species, forming unique commodity advantages and bringing together global characteristics to benefit the people.

2015 is the year when we start a new era of big business. There is reason to believe that in the near future, the big business group will enter the world's top 500, and continue to shine for Dalian, Liaoning's service industry and the rise of China's national business.