Pin Tang Zhai Set Up A National Brand For Breakthroughs

With the increasing development of the Internet, more and more electricity providers rely on Taobao, Tmall and other network platforms.

With the development of "double eleven" and Alipay, many traditional manufacturing enterprises and offline retail outlets have opened Taobao stores on the Internet.

However, more and more clothing business enterprises, and even began to get together, there are many problems associated with it.

There are more and more phenomena of "Taobao explosion" and the same variety of shops.

Facing the "homogenization" situation of the clothing business market, Chen Yi, general manager of industry Tang Zhai, said that the establishment of independent brand on the platform is the key to the development of e-commerce enterprises.

Building brand breakout is the way out of the large number of electric providers. It is only the town of Humen, Dongguan, along the 100 Avenue and Liansheng road in Humen. There are not only 8 big electricity supplier industrial parks, such as Daying Ying mall, Humen electricity supplier Industrial Park, etc., but in the houses along the streets or alleys, there are thousands of electric providers active on Taobao, Tmall and other online businesses.

Then, how can we break through in many electric business enterprises? In the face of homogenization competition, Taobao merchants should strive to innovate and pform, and make their own shops different from others. Although it is a commodity, it is very new to display this product in front of customers in a different way.

"For example, everyone is also uploading the package of the business, what is the picture, what is the same.

But you can treat the photos differently. "

The teacher engaged in electricity supplier training said.

However, even if the picture is processed well, the clothes sold are essentially the same.

"Only making your own brand is the long-term plan for the survival and development of the electricity supplier."

When many businesses are still confused about the road to the future, Humen Town, Dongguan, who is engaged in clothing e-commerce, has made a decisive decision to build a brand.

From generation to generation in 2011 to the beginning of its own brand in 2012, product Tang Zhai has spent more than a year as the leader of Humen's electricity supplier.

"In 11 years, we sell ordinary women's clothing in Juhuasuan, and we can achieve 5000 sales per day."

Chen Yi, general manager of pin Tang Zhai said.

It can be imagined that even if Taobao is selling, the electricity supplier can still earn little money every day.

However, Chen did not continue to do so.

In 2012, after being separated from a garment company in Humen, Chen pondered over what kind of electricity supplier he wanted to make. After 2 months of thinking, he finally thought of combining Tang costume with fashion, and set up his own brand "pin Tang Zhai".

Chen Yi believes that China has few hundred years of brand names, and it is difficult to compete with Switzerland, Italy and France in terms of international brands, but China is strong.

And technology can push China's brand into the world.

At the top of the showdown, e-commerce cross-border trade will be an important part of the future development.

From the beginning of the three person team to the present small scale, Chen's brand is not going smoothly.

"When the brand was first built for one or two months, the sales volume of clothing was poor."

Chen Yi recalls that when his family persuaded him to give up, he persevered, and learned to accumulate knowledge of electricity every day.

Under his insistence, now Tang Pinzhai has opened 4 stores in Tmall, and his annual performance is also growing by 400%. Only this year, "double eleven" sold more than 10 thousand clothes a day.

In addition, at the end of last year, Taobao held the "pin Tang Zhai" and the more than 2000 nationwide.

Chen's team gave up their vacation and responded comprehensively. Finally, he entered the Amoy brand with a total of 23.

"Most of the electricity suppliers in Humen are selling clothes, but the ones that really do well in the electricity supplier are those who own their own brands."

Zheng Jianke, President of the Humen electricity supplier Association, said in an interview that only a few of the more than 3000 suppliers in Humen were authorized to "brand" in Tmall.

Tmall now has many original brands, and even some brands have a daily sales volume of one hundred million yuan, which is even higher than that of other foreign brands.