Tianjin Zhuo Er Mall Clothing Area Two Phase Will Open In October 26Th.

Recently, the reporter learned from the Tianjin Zhuo Er mall Merchants Center, the two phase of the shopping district will be opened in October 26th this year, when thousands of clothing shops will be sold to the public. For those businesses who pay the full amount of the day, the mall will launch a campaign to "pay the full amount and grab mobile phones". it is reported Now, thousands of people are queuing up to raise funds, and there has been a long run in the shops.

Recently, reporters in the investment center see that the clothing area of the shop is very sought after, already has the Tianjin big Hutong market, Tianjin clothing trade association group subscription. In addition, Han Guodong gate clothing market, Han style clothing association and other agencies are also negotiating with the mall for group buying.

Fashion sales season is hard to find hot market

In autumn and winter, clothing practitioners are seen as selling season. Although the clothing brand before the national day changed to the new style of autumn and winter, the coming of national day did not bring the growth of the shop crowd, and the clothing sales of the shop were still warm. Reporters at the new world department store and Guo Rui city near Chongwenmen, Beijing, saw that the clothing brands in the market were replaced by autumn and winter clothing. Many brands listed on the new market were promoted by twenty percent off, thirty percent off or even half off. In the national Rui City atrium promotion area, many brands sell vigorously at prices ranging from three to half off. Although sales promotion is not small, apart from the special promotion area which attracts more people, there are not many people buying clothes in department stores.

Promotion efforts

　　 Reporter In the new world department store, many brands are promoting sales in the season, some are selling 100 or 20, some are playing thirty percent off or twenty percent off directly, and there are many leisure brands with half off promotions. Many of the new world department stores do not sell promotional advertisements, but if they ask salesmen, the new clothing can also be promoted by twenty percent off. In the Seth brand store, several middle-aged customers came in and asked the salesperson, "why don't you have any discount clothes?" the salesperson replied, "our shop is a grade a shop, and there is no discount clothing sales." But after trying on a coat, the salesman told reporters that if he wanted to buy all the new models, he could call twenty percent off.

In addition to brand new promotions, Guo Ruicheng has set up a clothing promotion area in the atrium. Reporters saw hot air, wolf claw and Pathfinder are making big efforts to promote sales. The hot and cold autumn and winter slippers are 30 yuan and 2 pairs, while the original price is 48~68 yuan and 1 pairs. The wolf claw is three, and the Pathfinder is 50 percent off. These promotional areas are very popular, and often have to queue when paying. In addition to opening up special promotional areas in the mall, the city and the new world set up promotional areas outside the mall. On the south side of the shopping mall, Guo Ruicheng holds a national sale. Bosideng and some home textile and luggage enterprises participate in the sale. A salesperson selling bed products told reporters that this year they often participate in the sale of shopping malls. For sale outside the mall, rents are relatively cheap, and people are sold very well. The salesperson also told reporters that the sale of goods outside the mall would be very helpful to the shopping mall because the prices of the products sold by the enterprises were very close to the people, which could change the inherent impression of the consumer goods prices in the big shopping malls. New world department stores also set up special sites outside shopping malls. Reporters at the scene saw one to sixty percent off of the special stores in the special store attracted many consumers.

Prices have dropped.

Affected by the market environment, online shopping and other factors, this year's autumn and winter clothing can not be sold, and compared with previous years, prices have also been lowered. This is the information disclosed by many salesmen in the interview. Reporters in the usual more Seth women's clothing brand store saw that the new long 100% cashmere coat 9000 yuan / piece, the middle length was 8000 yuan / piece, compared with the previous year's pure cashmere coat price of 10000 yuan / piece, the price has dropped, and the new section also has twenty percent off advantages. Salesmen also say that they are much cheaper now than they did in the previous two years.

China Spin In an interview with reporters, the Federation of industry federations said that the clothing prices in the department stores in the past few years were too high to squeeze away quite a few consumers. With China's economic development entering the "new normal", the clothing market also has a process of returning to reason and returning to a reasonable price performance ratio. The clothing sold in department stores should gradually return to the acceptable price range of ordinary consumers.