Revitalizing Wuhan'S Apparel Supply Chain

"Fast fashion" has encountered difficulties, and whether it can bloom in the awkward situation? To revitalize Wuhan clothing, the basic supply chain is undergoing an innovation of Internet thinking.

Wuhan clothing needs soul leaders

"Wuhan first put forward the concept of" Han style clothing "in the form of genre. The government was the main incubator. The rise of Wenzhou's clothing benefited from the government's policies. Shenzhen, Dalian and Shanghai clothing groups participated in the international fashion fair, and the government was beating the flag for the industry and enterprises.

Mr. Hu, a clothing man who has been engaged in the garment industry for 15 years, said that the government's service to the "industrial economy" is the dawn.

"Han style clothing used to be famous, but the market is scarce. Now the clothing industry is the most competitive industry."

The famous fashion curator, Mr. Fu said, "depends on the ability to integrate resources, is the ability to create value of the industrial chain, is a sufficient consumer insight ability, is the brand operation ability brought by the cultural heritage, is the ability to concentrate on a product."

old

According to Mr. Huang, Wuhan clothing needs industrial foundation and brand leaders, and needs more talents such as the soul of the cat and soul.

The post-90s wholesalers emphasized:

High places and low places

In April, the sale of underwear on the Internet was only 2000 yuan, and the sale of underwear in August was more than 300 thousand yuan.

In the clothing sales circle of Wuhan, the sales legend of Mr. Zhang, the seller after 90, is being concerned by all parties.

"Post-90s developers are more capable of killing themselves and being born bravely", and at the same time, have a "gradual pace".

Mr. Zhang, who runs wholesale clothing business in Panlong City, believes that "some of the prescient high and handsome fashion garments are determined to be very big and strong in pformation, especially in investment. But sometimes too much action is not always a good thing. The more they invest, the more likely they will die."

It is pointed out that a famous sports brand has fully pformed into the Internet, and has invested 3 million stores.

In contrast, another Wuhan clothing wholesaler is taking a small step forward, developing his own advantages, developing classic silk vest, and developing shorts from the rest of the fabric, from 2 fabrics to twentieth fabrics, but goes further and further.

Zhang Xin, vice president of Wuhan Taobao business school, revealed that China's online shopping market continued to maintain relatively high growth rate in 2014. It is estimated that the overall size of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014, an increase of 41.5% over the same period last year, accounting for 22.1% of the scale of the nationwide online shopping market.