2014 The Textile Industry Is Showing A Positive Trend Of Steady Growth.

Transformation and upgrading must be carried forward steadily and steadily. Since the second half of 2014, China's economy has gradually stabilized and picked up. As a representative of traditional labor intensive industries, textile industry also shows a positive trend of steady growth.

Since the second half of this year, China's economy has gradually stabilized and picked up. As a representative of traditional labor intensive industries, textile industry also shows a positive trend of steady growth.

according to Customs Statistics show that in the first 7 months of this year, the total value of China's foreign trade exports was 7 trillion and 820 billion yuan, an increase of 1.1% over the same period last year. Among them, the export of high-tech products reached two digit growth in the month of July. In July, the export volume of high-tech products was 56 billion 290 million US dollars, an increase of 10.4%, an increase of 7.1 percentage points over that of June. Textile, clothing, luggage, footwear, toys, furniture, plastic products and other seven types of labor-intensive products exported 48 billion 360 million US dollars, an increase of 12.1%, an increase of 6.4 percentage points over May. As of the reporter's contribution, the relevant statistical data in August have not been published, but according to this reporter's interview, the export orders of the related textile enterprises have increased considerably.

The enterprises and experts interviewed by our reporter agreed that the resumption of China's textile industry's export growth is related to the acceleration of the recovery of the international market. Most enterprises are actively promoting transformation and upgrading under the guidance of policies such as stable export and national trade facilitation, so as to win new opportunities for future development.

　 Industry growth slowed level out

Trade facilitation policy has achieved notable results.

Recently, the twentieth China International Home Textiles and accessories (Qiu Dong) Fair was jointly hosted by China Textile Association, China home textile industry association and Frankfurt Exhibition (Hongkong) Co., Ltd.

According to the organizers, the number of exhibitors and visitors in the home textile industry this year is more obvious than in previous years. It is worth noting that the number of foreign enterprises exhibiting abroad and foreign visitors this year is also less than in previous years. "At this China International Home Textile Expo, there are many overseas textile companies coming far to participate in the exhibition. The aim is to contact buyers in the mainland of China and actively explore the Asian market." Organizers said.

The trade fair is a window to show the latest development of the industry, and it is a mirror that can directly reflect the status quo of the industry. "In the first half of the year, the textile industry remained stable, steady and steady. We still have the confidence to maintain a relatively stable growth trend for the whole year. Yang Zhaohua, President of the China Household Textile Industry Association, said in an interview with the China Economic Times reporter: "home textile exhibition has come to the twentieth year. In the future, we should pay more attention to keeping pace with the development trend of the industry. We will make the home textile exhibition a platform for developing two markets at home and abroad, as well as a link between the two sides, and adjust constantly according to the different stages of the development of the industry, so as to adapt to the new development needs."

"Compared with last year, the volume of exports is basically flat, and there is a steady increase." General manager of Dalian Dongli craft Textile Co., Ltd., in an interview with reporters, said that about 50% of the company's products were sold to the United States, Europe, Russia and other places, and this year, the resumption of growth in the US and European markets began to accelerate.

"This year, the economy of the developed countries has indeed begun to pick up, and the pace of economic recovery is accelerating." Yang Zhaohua said that although the United States was affected by the cold weather, economic growth did not achieve the expected goal, but the European economic recovery accelerated and demand rebounded. Data show that from 1 to June this year, China exported $9 billion 210 million to the three major countries and regions of the United States, the European Union and Japan, an increase of 5.6% over the same period last year, representing a 5.7 percentage point increase over the same period last year.

"The United States, the European Union and the Japanese market account for about 50% of the total textile exports, and their recovery growth has also been the biggest positive for China's exports. On the other hand, emerging markets will continue to be key areas of development in the future. This series of good will give us a strong confidence that the export outlook for the second half of this year and the whole year will continue to improve. Yang Zhaohua said.

Yu further indicated that since the beginning of this year, with the further improvement of trade facilitation measures such as convenience and customs clearance, a series of favorable policies have not only successfully reduced the burden on enterprises, but also helped enhance the export confidence of enterprises. "This year, the state has vigorously implemented policies and measures to facilitate customs clearance, and our enterprises have been able to feel good and convenient. Customs clearance rate and conditions are faster and more complete than in the past, and the handling of related procedures is more convenient. Our Dalian municipal government and related institutions also give our enterprises great support and support.

"This year, our enterprises are more aware of the benefits brought by trade facilitation, which not only significantly simplifies customs clearance procedures, but also saves costs in import and export inspection and quarantine. These have greatly enhanced the confidence of our enterprises." Shen Jianchun, general manager of Zhejiang Maya cloth industry Co., Ltd. told our reporter.

"Our company's main export market is the United States, so far this year, the export volume can be very gratifying." Wang Ziyuan, general manager of Longxin dyeing and Printing Co., Ltd., Tongxiang, Zhejiang, said in an interview with our reporter that as an enterprise, efforts must be made to improve product development capabilities and maintain product leadership in the future. "Our company has an independent design team and sales company in the US, so that we can innovate regularly and continuously improve our capabilities. I believe that if we want to survive and grow in the industry, we must constantly improve ourselves. In Wang Ziyuan's view, the transformation and upgrading of enterprises in the future will also be opportunities and challenges.

Transformation and upgrading must be solid

A number of enterprises interviewed said that transformation and upgrading will be the common trajectory of enterprise development in the future.

"In the future, our enterprises will accelerate the transformation from" production oriented "to" marketing oriented ", and focus on increasing investment in marketing. Yu told reporters that his company has been working with famous designers of Italy and Britain for six consecutive years. In the future, enterprises will continue to increase investment in R & D and design in order to further strengthen the overseas marketing power under the guidance of the macroeconomic policy guidance of the state's steady export and structural adjustment as well as the specific guidance of local governments. "Now our market share in China is gradually expanding, and we have invested a lot of energy in the design and manufacture of products. In the future, we will further enhance the efficiency of equipment operation and effectively reduce the consumption of labor-intensive industries in the design process. "

Liu Xiaodong, manager of brand planning department of Shanghai art home limited, also said that the company has planned to put forward a new concept of "smart soft packaging" for the transformation and upgrading in the future, and is determined to make progress towards the development direction and goal of "personalized, intelligent" household soft clothing.

In addition, Wang Ziyuan further indicated that Tongxiang, Zhejiang, based on the advantages of industrial clusters, has intensified efforts to develop green and eco textile products, and responded positively to the local government's planning initiatives aimed at "ecology, environmental protection and energy conservation", and made efforts to transform and upgrade from "economic and practical" to "functional and environment-friendly".

"In the current slowdown in the industry growth trend, some enterprises are bound to face difficulties and challenges. Therefore, structural adjustment is more important. " Yang Zhaohua concluded that China's home textile industry will enter the first stage of structural adjustment. In the future, under the new situation, efforts should be made to strengthen R & D, speed up product upgrading, and actively explore and expand consumption channels, and win new opportunities for development.

"Under the new situation, home textile enterprises should strengthen R & D and speed up product upgrading. While improving the R & D and design ability, we should energetically excavate the huge domestic consumer market, strengthen the integration and development of online e-commerce and offline entity stores, actively explore the o2o model and broaden the consumption channels, and win new opportunities for development. Yang Zhaohua said.