BVLGARI Announces Hsu Chi As Spokeswoman For Greater China

Italy's top jewellery watch brand BVLGARI (Bvlgari) ushered in the brand creation 130th anniversary, specially launched a new watch series specifically designed for women - LVCEA series.

In September 3, 2014, BVLGARI held a new series of LVCEA women's watch in Beijing TV station, and announced that miss Hsu Chi became the spokeswoman of BVLGARI Greater China.

That night, Hsu Chi wore the new LVCEA lady's wrist watch, stunning the charming temperament and strong aura, and displaying the unique personality.

Hsu Chi said, "Bvlgari has always been my favorite brand.

The most attractive part of Bvlgari's watch is to integrate the concept of jewelry design, just like today's newly released LVCEA.

The concept of "time" and "light" conveyed by LVCEA is also very much appreciated by me.

For me, a beautiful watch can brighten the best time of women all the time.

To highlight the LVCEA series

Inspired by the design, the design of the conference site skillfully reproduced the true meaning of this watch.

The circular stage symbolizes the dial design of the wrist watch, contains the flow of time, the gorgeous light and shadow effect sets off the dreamy stage, displays the Aurora's charming brilliance, highlights the charm of LVCEA's light.

The name comes from the combination of the Italian "Luce" ("light") and the Latin "lux" (luxury). This brand new watch series, inspired by the power of light, interprets the rich connotations of contemporary women in the gentle breeze, full of strength, grace, sex and energy.

Its glittering circular watchcase symbolizes the flow of time, meaning the continuous condensation of past and present. The watch chain draws inspiration from Bvlgari's classic Serpenti serpent series. The circular dial and the bracelet that are full of architectural tension form a harmonious dazzling style.

Setting a jewel on the crown is the signature feature of the LVCEA watch, which symbolizes the charm of women from inside to outside, and also highlights the origin of Bvlgari's brand from high jewelry.