Online And Offline Cooperation Needs To Increase Penetration.

In the mobile Internet era, there are more and more cross-border crossover. The cooperation between traditional glasses and good pharmacists of traditional enterprises will be carried out in the form of O * O. The so-called O * O is the large-scale integration of the technical links and the outer ring of the inner ring and the same industry and different industries. O * O mode will promote penetration between industries, not only in terms of products, resources, communication, product development, marketing, etc., but also can draw on each other and penetrate each other, so that users can get a more perfect experience.

Compared to the one-way transmission on the O2O line, the O+O mode intersection is sparse, and the O x O mode obviously makes the crossover point multiply. In the mobile Internet era, the situation of single fight has passed, and there is a lot of unexpected sparks in the penetration and integration of all trades and professions. Bao island glasses and good pharmacists have a strong resonance in their goals and methods. We have more than 1200 direct outlets. Good pharmacists, as the leader of the pharmaceutical business, have huge online user resources. The two sides continue to expand online and offline, inner ring and outer ring to implement the practical effect of O * O.

The cooperation between good pharmacists and Bao Dao glasses includes deepening user services, such as providing medication reminder, online vision consultation, appointment optometry, full channel contact and member cooperation of online e-commerce and offline store layout, that is, precise marketing of members through data integration, dual resource integration and platform opening, so as to achieve effective application of O * O mode.

In view of big health stores, good pharmacists will launch the "treasure island glasses area" on the mobile Internet port, which will indirectly turn good pharmacists into treasure island glasses online mall, while treasure island glasses will become a good pharmacist offline store.

In addition, consumers can Mobile Internet The platform buys the online group buying coupons from the treasure island glasses and goes to the offline stores to pick up the merchandise. If you want to inquire about the nearest Treasure Island store, the information of more than 1200 stores can be found. The good pharmacist will assist the precious island glasses to drain potential users online and provide an integrated experience for users through offline channels. While Bao Dao glasses can understand user needs in time, provide more personalized and customized services, and enhance user's offline experience. Collection, consumption of time, location and so on have accurate real-time records and summary, in O * O mode offline online information exchange more timely and unified, marketing management more precise.

In view of optometry consultation, treasure island glasses will also integrate resources with good pharmacists. The cross industry cooperation under the O * O mode has made the intersection between industries become more intensive. Whether it is the pharmacists, medical professionals of the good pharmacist network or optometrists of the optometre optometrists, they will be able to enhance the effectiveness and speed of the existing consumption through cooperation.

In the sharing of members, though Treasure island glasses Over the years, a large number of members have been accumulated, but due to the fact that members are mostly young students and white-collar workers, personal information such as cell phone numbers has changed greatly, so the effective membership is only about 30 million. After sharing the members' information, members can understand the promotional information of the store through mobile terminals at any time, and they can also buy online and collect goods offline. O * O can reduce the promotion cost and marketing cost, implement the overall tracking, coordination and process control to achieve the desired results. O * O is only the first step of cooperation. In the future, we will open up the two sides' system, guide online optical consultation, active refraction, member services, etc., and layout the whole channel. If we can achieve the demand of user anytime and anywhere optometry service, the optometry service can be greatly improved.

　　 O * O mode As the upgrading of O+O mode, it has deeply influenced the traditional economy, including real estate, catering, taxi and other traditional industries are actively enhancing competitiveness through O * O. In the essence of business, service is the core value. Mobile Internet is only a tool to break the asymmetry of information and improve the efficiency of interaction. Traditional enterprises only have two standards of mobile and Internet to deepen user service. In the future, the glasses will carry out deep cooperation in view of the "mobility" of the eyeglasses industry and all walks of life. We hope that the O O mode will not only be a pull effect, but will also promote the pharmaceutical industry and the eyeglasses industry to go deep into the transformation track.