Zhang Tao: Horizontal Expansion Continues To Explore The Integration With Wechat

< p > < strong > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > public comment < /a > two modes < /strong > /p >

< p > our business unit reform is to go to products and to go to different industries.

The product line is still around several core needs of eating, drinking and playing. The comment is to help make < a href= "http:// www.sjfzxm.com/news/index_c.asp > consumption decision /a > booking, takeaway and group buying are all related services.

This is the core industry, with higher consumption frequency and faster decision making, which is also our most concerned industry.

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< p > others are different industries.

For example, marriage is a relatively different industry, and decision-making is not so fast, and the frequency is not so high.

We have been married for a period of time, but we did not separate it until last year.

We used to follow the functional line, but we didn't feel fast enough. Now we have split up (marriage Department) from two digits to three digits.

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The P > Hotel is the TripAdvisor model. Through the UGC review, it helps you to make a hotel choice and then give the OTA a diversion.

But the current level of consumption in China may not be reached, and we will do it as a medium - and long - term project.

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< p > all these industries, one kind of how to do is a kind of advertising mode, and the other is the paction commission.

This is related to the industry. If it is more low-frequency advertising mode is better.

For example, if I get married, I will do business, but it is easy for merchants to escape.

And this paction is very heavy. If you lead the customer to the line, whether you can succeed in the paction or depend on the services under the line, etc.

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< p >, so we say the more low-frequency industries, the more advertising mode.

Of course, we also hope that advertising can form a closed loop to see the effect.

Decoration, parent-child, marriage and promotion department, how to do is advertising.

The other is like booking, takeaway and group buying, all of which are trade royalties.

No matter how to do it, these two models.

Revenue and advertising are basically half and half.

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< p > < strong > paction is not necessarily better than advertising > /strong > /p >

< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > paction < /a > and advertising depends on industry. Some industries should be advertisements. Direct pactions will have various problems, such as marriage.

I think the same is true for property. If the user is not willing to buy it under the drainage line, the platform is difficult to control, and ultimately depends on the offline service.

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< p > paction is not necessarily better than advertising.

We also used to make an appointment before marriage, and then the user went to the next line to pay the money. It felt like a step closer to the paction. But this essence is still advertising. The frequency of consumption is relatively low and the amount is large, so it is easy for merchants to escape.

Just like a car website gives you (lead) a sales clue, the charging mode is not to pick up the button, so it's still advertising.

Of course, we still hope that advertising will be more accurate, but not every paction must be deduct.

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< p > we are now splitting up while advertising and trading.

These two things may have different requirements for the attributes of company DNA.

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< p > advertising may be "slow or fast" and needs brand to accumulate.

Transactions must be fast, advertising generally gross margin is relatively high, and the paction money is one point to pull out, the two modes of doing a split still.

At present, China has not made two pieces of pactions and advertisements.

Jingdong is doing business on its own, Ali is actually collecting rent, the essence is advertising.

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< p > < strong > conversion of company DNA < /strong > /p >

< p > we now integrate from one DNA to another DNA.

We dismantled the Department to make decisions more flexible.

In addition, the reward and punishment system has also changed. The most year-end awards for employees were three and a half months, the lowest one and a half months.

The minimum is 0 now, the highest 16 months.

The third is the change of staff. Some people are not enthusiastic about starting a business. Some people are not able to match their abilities.

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< p > together, the three companies will also change their culture. They used to be more like a media company, more relaxed and free.

Now you will be more spun, wolf sex is more complete, decision is faster.

Now we are all WeChat group. I often jump to a product group that is two or three lower than my level to solve one thing.

Decisions will be faster, and management will be more flatter and more borderless.

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< p > < strong > the opportunity for horizontal expansion of public comment < /strong > /p >

< p > expansion of the new industry, we will probably do so this year.

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< p > beauty (the public comment beauty hairdressing category) this piece has many opportunities, recently also came out several O2O start-ups, there are shops, also have door-to-door, there are many opportunities for entrepreneurship.

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< p > KTV, this category is not small.

But now many KTV systems are rotten.

So there are some start-ups in the new KTV backstage system.

At the moment, we are also looking at a family. They are doing well.

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P, of course, is a movie. The emergence of movie group buying market is entirely due to the problem of price distortion in China's movie market.

(movie group buying) can't make money.

But in itself, it is a good way to attract tourists, which is equivalent to the explosion of the entity store.

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< p > and cultural performances, especially in Shanghai and Beijing, we see that this kind of demand is constantly rising. This consumer group is also closer to the users of the reviews.

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< p > we will see more industries with the upgrading of consumption. The more consumers are concerned about the pursuit of quality.

It is purely the concept of cheap and discounted. We feel that we will go downwards, and we will gradually become less mainstream. In the industry, we are also mainly looking at the above industries.

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