The Development Trend Of E-Commerce In Shoes And Clothing Trade

Soon after the Spring Festival of 2009, the electronic commerce of shoes and clothing was growing very gratifying.

According to the author's understanding, there are several venture capital funds deeply involved, such as Amoy shoe net, Yi Shang net, clothing net and so on.

Throughout the domestic market, many well-known shoes and clothing e-commerce enterprises have also raised funds, organized personnel ready to follow up quickly.

The whole shoe and clothing industry seems to have been shocked by e-commerce, and has entered an unprecedented stage of high-speed and information technology.

It is expected that in 2010, the field of shoes and clothing B2C e-commerce is likely to achieve a major breakthrough and enter the explosive growth period.

With the popularization and opening up of the Internet, with the continuous improvement of technology, the speed of the expansion of the electronic commerce market of shoes and clothing is far beyond the imagination of the Chinese people.

At the same time, through the guidance of a large number of forerunners such as Taobao and PPG to the market, consumption thinking and consumption habits, websites have greatly strengthened the user experience, and constantly introduced new products that meet the needs of users, making the difference between online shopping and field shopping smaller and even surpassing in some aspects.

Nowadays, the e-commerce field of shoes and clothing has entered a period of rapid growth, and has gradually started to pop up, becoming the new favorite of urban white-collar workers.

Why is shoes and clothing e-commerce so popular?

What causes the shoe and clothing giants to step in this area to dig gold?

How much business is there?

First, the international trend. Let's look at a set of data.

According to the results of the online shopping survey published in 2006 by the census and Statistics Department of Korea, the iResearch AI market consultation found that the scale of online shopping pactions in South Korea in 2006 was 14 billion 170 million US dollars, of which the volume of footwear and clothing products exceeded third of food consumption, which was 1 billion 490 million US dollars, an increase of 40.8% over 2005.

According to the findings of several British agencies, the number of online shoppers in Britain is the highest and the fastest growing rate compared with other European countries.

As early as 2003, online shopping reached 10% of total retail sales in the UK. Only last year, online shopping grew by 55%. It is estimated that Internet sales will reach 80 billion by the end of 2009.

Huge market capacity.

According to the ForresterResearch forecast by the market adjustment company, due to the increase in online usage, the increased reliance on online shopping and the preferential policies for consumers, especially more women's use of the Internet, the sales volume of online clothing has been increasing.

It is expected that US network sales will be up to $22 billion 100 million in 2007, up 21% from 2006.

Nowadays, in the developed countries of Europe and America, due to the maturity and standardization of the B2C market, most residents have the experience of buying shoes and clothing through the Internet.

According to statistics, the electronic commerce of shoes and clothing is the fifth place in the field of electronic commerce, and its development momentum is swift and violent.

But the development of China's market is lagging behind the international market.

Wang Xiaonan: editor in charge