The Crossroads Of The OEM Garment: Who Makes The New Dull Pain?

< p > China's garment enterprises must shift from the main human cost drive to the innovation drive, enhance the sense of innovation, expand and strengthen their own brands, and turn from production superiority to brand advantage.

Only in this way can China's clothing industry have hope.

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"P", once upon a time, the garment industry was a strong symbol of China's manufacturing, creating a large number of employment opportunities and foreign exchange earnings for China.

However, the development of Chinese garment enterprises has gone through an unprecedented road to take off.

China's clothing enterprises continue to be in the low end of the global garment industry chain. It is a pain that the Chinese garment enterprises can never tell if they only earn a small amount of processing fees.

In recent years, the garment processing industry in Southeast Asia is far superior to China's low cost advantage, which has played a more important role in the crisis of Chinese garment processing enterprises.

How should the future of Chinese garment enterprises go? < /p >

< p > < strong > > a href= "http://sjfzxm.com/news/index_cj.as" > OEM pain < /a > /strong > /p >

"P >" the world brand suit, which sells for 15888 yuan, is produced by us.

After we entered the fabric and finished products, we sold the price of the world's most famous clothing company to 888 yuan.

A garment factory owner who asked not to be named smiled wryly, told reporters.

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< p > for this, a senior of Three Gorges technology Textile Co., Ltd. of Ruyi group of Shandong is also < /p >.

P.

Although Chinese consumers and consumers all over the world think that the international first-line luxury goods such as Armani and Zegna come from Italy of the art capital, in fact, the vast majority of fabrics come from Chinese textile companies including the textile company.

What's more, many domestic clothing companies praised Armani and other brands, and imported high priced fabrics from overseas. However, they did not know that these fabrics were exported to China by enterprises.

This imperceptible export to domestic sales is only a meaningless increase in the price of fabrics, allowing overseas enterprises to make the difference without any effort and increase the burden of domestic enterprises.

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< p > "the fabric produced by the company ranges from tens to hundreds of dollars per meter.

Among them, the unit price of fabric purchased by Armani is 800 yuan per meter.

Actually, this is not the best material in our company.

"Some international brands will choose to buy Fabrics with lower price, or even less than some domestic clothing brand enterprises," said the head of the company.

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Less than P, besides the fabric produced in China, most of the accessories for world luxury clothing come from China.

In order to type the word "made in Italia", "some luxury brands are probably only a few buttons in Italy's real estate, and the other accessories are made in China."

One industry insider said, "the price of all these accessories is about twenty or thirty yuan."

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Less than P, the processing of clothes is undoubtedly completed in China.

There are countless garment factories in Dongguan.

Li boss of a foreign trade suit processing company gave reporters such an account: they processed a brand suit and charged a processing fee of 80 yuan.

The prices of his colleagues are almost the same, and there are fewer than 100.

Hundreds of pieces of fabric, less than 100 processing fees, plus twenty or thirty pieces of accessories, this is the cost of a Armani suit.

Armani paid less than 1000 yuan for China's manufacturing and processing enterprises, and finished products sold in China, selling at around 10000 yuan.

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< p > look at the expression of reporter a href= "http://sjfzxm.com/news/index_cj.as" > surprise /a >, Li boss said mysteriously, "tell you a secret of our clothing industry.

Do you know that the red bean group is also a foundry for Armani? Many of LV's products come from a workshop.

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< p > however, why is the difference between the prices of the products coming down from the same line and the price of the products is different from that of clouds and mud? For this reason, Duan Jiarun, executive editor in chief of Shandong costumes, is very sorry. "Take Shandong as an example, Shandong's clothing enterprises are very few, but there are few brands that can be produced and shouted.

At present, only one province in Shandong has more than 1400 clothing companies with annual sales of over 20 million yuan, but only more than 200 of them have their own brands. As for clothing brands that can be remembered by consumers and are not regarded as goods stalls, they are also those of Shu Lang and groom.

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< p > industry experts point out that China's textile industry is huge in scale, complete in facilities and advanced in facilities. With the rapid development of China's economy, China has become the largest brand clothing consumer in the world, and is fully capable of building first-class brand clothing enterprises.

However, some Chinese enterprises are relatively conservative in their ideas, and are content to work for the world's brands, earn processing fees, and lack the desire to build their own brands.

The reporter made a confirmation to the Ruyi group of Shandong on the day of the boiling up of "Ruyi group's loss of 80% profits for Armani foundry".

To this end, Ruyi group said that enterprises will continue to do other foundry work for other brands, and did not build their own clothing brand plan.

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Less than P, however, it seems that it will not be long for us to earn a lot of money by OEM for other international brands.

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< p > < strong > advantages no longer < /strong > < /p >

< p > is like a phantom. Besides the low end of the long chain of industrial chains, a bigger crisis is increasingly threatening Chinese clothing enterprises.

The retail giant UNY plans to complete its garment production proportion from 74% to 65% in 2014, and will increase its production proportion from 9% to 13% in Thailand. The new Japanese factories in Burma have been put into operation last year. MITSUBISHI business is planning to invest 6 billion yen in 7 new joint venture factories in Indonesia before 2016, so as to provide OEM for Japanese and European and American garment enterprises.

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< p > "the cost of setting up factories in Southeast Asia and Bangladesh is lower than that in China and much lower."

A person in charge of the Sanyang chamber of Commerce said.

The Sanyang chamber of Commerce plans that the proportion of Sanyang's production will change significantly after three years. China's share will be reduced from the current 55% to 45% and the reduction of 10% to Burma.

The Sanyang chamber of Commerce began to produce a women's clothing brand down garment in Burma. This kind of down coats sold in Japan, which is close to 30 thousand yen (2400 yuan), is produced in Burma, which can reduce about 5 thousand yen (about 400 yuan) compared with the production in China.

The Sanyang chamber of commerce also plans to shift the production of men's trousers and other products to Burma.

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The main reason for the pfer of P to Bangladesh and Burma is the continuous growth of China's manpower costs, while the cost of human resources in Bangladesh and Burma is stable and much lower than that in China.

Even many Chinese enterprises have shifted their garment factories to Southeast Asia.

Nantong new high is one of the first domestic companies to set up garment factories in Bangladesh. Tang Qun, chairman of the company, introduces the low cost of manpower in Bangladesh: "Bangladesh has a very low manpower cost, with a monthly salary of only 70 to 100 dollars (equivalent to 430 yuan to 614 yuan), almost 1/5 of the domestic garment workers.

Shirts produced in Bangladesh can earn 18 dollars a dozen (12 pieces) and make money. If they are domestically produced, they will definitely lose money. "

Because of the low cost of manpower in these countries, even with the cost of logistics, tariffs and so on, the total cost of importing to domestic market is 15% lower than that of domestic production.

"Do not underestimate the profits of 15%, which is a great temptation for domestic garment processing enterprises.

Because the gross profit margin of garment processing is very low, and some even less than 3%. "

An industry expert introduced.

With the advantage of cheap labor, Bangladesh has become the world's second largest exporter of knitwear after China.

This is simply the appearance of the rapid rise of China's garment processing industry in the 1980-1990's.

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Besides P, Southeast Asian underdeveloped countries have far more preferential rent than China and a more stable source of workers.

"Although the monthly salary of the garment workers has risen to 2000-3000 yuan, there are four risks, one gold, room and lodging and other inputs. However, this is the case. Many enterprises still can not recruit workers."

A Chinese garment factory owner complained.

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< p > < strong > how to pform < /strong > < /p >

< p > professor Chen Xin of the Chinese Academy of Social Sciences pointed out: "in recent years, China's labor costs have risen substantially, much higher than that of Burma, Bangladesh, Vietnam and Indonesia in Southeast Asia.

Therefore, it is an inevitable trend for the low value-added garment industry to move factories to Southeast Asia where labor costs are lower.

From a historical point of view, the textile and garment industry was pferred from Europe to Japan at first, and then pferred to the four dragons of Southeast Asia, and pferred to China 20 years ago.

With the rise of various costs in China, most of the capacity in the future will surely be undertaken by relatively backward regions such as Southeast Asia and even Africa.

Domestic enterprises need to accelerate their pformation, otherwise they will face serious crises.

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Before P, there was pressure from international brands. After that, the cost advantages of Southeast Asian countries were rising. China's clothing enterprises are in an awkward time when they can not stop and have to move forward.

At present, the general situation of China's economy and the situation of garment enterprises require that Chinese garment enterprises must shift from the main human cost drive to the innovation drive, enhance the sense of innovation, expand and strengthen their own brands, upgrade their operation mode, and turn from production superiority to brand advantage.

Only in this way can China's clothing industry have hope.

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< p > industry experts point out that even in China's domestic apparel market, it has entered the era of "creativity" and "brand competition".

Chinese consumers have an increasing recognition and demand for the cultural details behind their brands and products.

This is both a tremendous pressure and an unprecedented experience for the garment industry.

Rushing to the past will occupy the high end of the industrial chain and become the leader of the industry.

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< p > of course, the development of a brand from birth to household needs time.

Chen Xin believes that for Chinese enterprises, the continued weak economic conditions in Europe and the United States will give Chinese enterprises the opportunity.

China's garment enterprises can cooperate with international brand enterprises through acquisitions, equity participation and other forms, and then, with the help of brand experience, enhance the quality of their own brands and make their own brands leap.

Qian Ju Mei, vice president of Limited by Share Ltd in Zhejiang, said that the acquisition of Canada's new city by the group has played a positive role in the promotion of the brand.

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Besides P, deep ploughing has the world's largest population and second of the total domestic market, which is also an important direction of pformation.

Riding the Internet, especially the Eastward Development of mobile Internet, actively establishing flagship stores on the third party platform, and even deeply integrating into the mobile Internet, creating O2O closed loop has become one of the ways to pform Chinese garment enterprises.

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< p > because of the convenience of express pportation, the gross profit margin is far higher than the 3C category. Clothing category is the most suitable commodity for the electricity supplier era.

In 2013, China's clothing online shopping scale exceeded 400 billion yuan, accounting for more than 1/4 of all online shopping, ranking the top of online shopping.

In November 11, 2013, Taobao and Tmall mall achieved a total sales of 35 billion yuan.

The clothing category can break through 1 billion yuan in just 41 minutes, which is amazing.

Among the top ten sales of Tmall double 11 single store, 5 are clothing brands.

According to industry experts estimate, the scale of Chinese clothing online shopping in 2016 is expected to reach RMB 1 trillion yuan, which will provide great room for the pformation of Chinese garment enterprises.

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Less than P, driven by the trend of e-commerce, domestic clothing brands have set up their own professional electricity supplier operation team.

Enterprises such as Lining, JEANSWEST, Metersbonwe, news bird, noble bird and so on upgraded e-commerce to a business unit and were directly in charge of the chairman or vice president of the group.

These brand clothing enterprises have accelerated the pace of e-commerce, and have achieved good results.

Traditional brand enterprises will become an irreversible trend.

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< p > clothing enterprises represented by fans and dream bazaar are also building their vertical B2C platform.

The electricity supplier market is still in a period of rapid development, and will continue to grow at a high speed in the foreseeable future.

A good grasp of this bonus period will be an important opportunity for garment enterprises to upgrade and pform.

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