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The Famous Down Jacket Brand Is Inferior To Duck Feather.

2014/7/8 10:31:00 49

Down Jacket BrandOEMDuck Feather

   Famous brand down jacket promotion season


Now, Bosideng, red bean, Yalu and other famous down clothing brands are in the anti season promotion season, and businesses generally cut their prices by 66% off. Reporter survey found that many of the country's wholesalers counterfeit top package, the lowest price tag 1 yuan, attracting eyeballs. Many counterfeit goods are shoddy, and the "eiderdown" inside is not as good as "duck feather".


   Beijing Xidan's Joy City, Dongdan and Wangfujing and other places, Bosideng, seven wolves, Yalu, red beans and other brands of down clothing stores, have anti season promotion activities, to digest winter inventory, down clothing discount price is more than 3-4 fold. For example, Bosideng down suit whose original price is about 1200 yuan, now only needs more than 400.


   The lowest wholesale price of Boston is 1 yuan.


While the wholesale clothing market of Dahongmen and zoo in Beijing, some merchants also said that they had to digest their stock and sell down brands such as Bosideng and Yalu, but the price was only sixty or seventy yuan, or even more than thirty yuan.


Sales: there are many brands, all of which are brand in the second line of shopping malls, the 15 cheapest piece of spring clothes and the 38 yuan for autumn winter wear.


Not only in Beijing, reporters log on to Taobao, Tmall, 58 city and other online shopping malls, many businessmen from Jiangsu, Zhejiang and Hebei also sell wholesale brand down garments at very low prices, and even more, the lowest price is only 1 yuan.


Brand down clothing, even anti season promotion, will not be so cheap? A wholesaler in Changshu, Jiangsu gave the explanation:


Wholesalers: wholesale price of the lowest 35, most of which are 50-80, authentic red bean down coat, authentic Bosideng down clothing, exclusive store pricing five hundred or six hundred, to six hundred or seven hundred, can not sell over the counter factory, manufacturers sell us again, we are responsible for clearance.


   Lies have been exposed and famous brands have been exposed. OEM


But when the reporter asked the same question to Bosten, the sales manager gave the opposite answer.


Bosideng sales: thirty yuan can not buy goods, the last one or two years of goods, certainly can not buy.


Where did the Boston down garment come from? Over thirty yuan, after a continuous questioning by reporters, a wholesaler from Shijiazhuang, Hebei, admitted that some down coats were OEM products.


Wholesaler: formerly agent Bosideng down garment, it can be produced.


Interviewer: can you give me the brand of Bosideng with other down coats?


   Wholesalers: wait and see.


Industry rules surfaced, "duck down" is not as good as "duck feather".


   Changshu, Jiangsu Wholesaler Also revealed some industry hidden rules.


Wholesalers: counterfeit brands in Zhejiang and Zhenjiang are many, and they are famous brands, 200 yuan or so, and the styles are good. They must be fake. They are all processed by small workshops. They contain duck's hair and are not worth money. A piece of clothing costs one or two yuan, that is, processing fee, labor cost and drying fee.


In fact, a lot of thirty odd dollars, such as Bosideng, red bean, Yalu and other brands of down clothing, actually used "duck feather" disguised as "duck down", shoddy counterfeit goods. According to the newly revised "down garment" national standard, the down feather mostly refers to eiderdown and goose down. The amount of cashmere clearly marked is not less than 50%, and the deviation between the finished product filling amount and the indicated cashmere content should not be less than 5%.


The amount of stuffing is the weight of all down eiderdown and the amount of filling. It directly determines the degree of thermal insulation and the cost of the down jacket. However, a reporter's survey found that even the large brand down clothing is mostly blank.


Why should enterprises regard the filling as a "privacy"? Is there any loophole in the middle? Is it possible to put the thermal indicators on product labels as well as the energy efficiency indicators of consumers?

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