Wenzhou Private Shoe Enterprises Show Innovative Vitality

A large number of small and medium-sized enterprises in Wenzhou have been shut down and closed down due to the US financial tsunami.

However, at the beginning of the month, with the "30 years' observation and reform of the Wenzhou media" organized by the Information Office of the State Council, the "Wenzhou" theme gathering group visited the Wenzhou private enterprises, and found that the high-quality private enterprises with accurate positioning, quality and innovation were able to create brilliant results in the same market. Kangnai group and CHINT group showed the flexible advantages and vitality of the private enterprise mechanism.

Wenzhou's foreign trade dependence is as high as 43%, of which Wenzhou lighters account for 90% of the world's market share, and Wenzhou shoes account for 26% of China's total exports.

Under the impact of the US financial tsunami, 30% of Wenzhou's foreign trade export enterprises have suffered negative growth.

Chen Hongfeng, vice mayor of Wenzhou, said that from 1 to October this year, the total import and export volume of Wenzhou decreased by 7.9% and 14% respectively compared with the same period last year.

At the same time, the rate of refunding of foreign enterprises has been rising. By November, the amount of loans that Wenzhou enterprises could not recover amounted to US $3 million 850 thousand, up 91% compared to the same period last year, of which US accounted for 30% and EU 40%.

Kangnai has positioned high-end new products to raise prices. In the international situation is extremely grim, European domestic shoe brands have cut prices by 30% at a time of sale. In early years, Wenzhou Kangnai group, which opened direct sales outlets overseas, did not sell at a reduced price. Instead, it increased the selling price of new products in France and Paris, and sales increased by 35%.

Zhou Jinmiao, vice president of Kangnai group, said that Kangnai group was the first Chinese shoe enterprise to introduce the world's top shoe making equipment enterprises. It has always attached importance to product quality and innovation, and hired a famous strategic consulting company in the mainland to conduct strategic consultation a few years ago. It has determined the strategy of making high-end leather shoes, continuously improving the quality and product value added, and made preparations in advance.

"Whoever gets closer to the consumer will win the market."

Zhou Jinmiao pointed out that Kangnai is a labor-intensive enterprise. It is also affected by the financial tsunami of the United States, but Kangnai specializes in shoemaking industry, and continues to bring forth new ideas and keeps the momentum of strong sales growth.

Chen Hongfeng, vice mayor of Wenzhou, pointed out at a press conference that compared with other cities in China, Wenzhou was affected by the international economic situation early, fast and large by the CHINT.

In September this year, the relevant departments of Wenzhou conducted an investigation of 36 industrial towns and 1.8 000 enterprises in the city, of which more than 1460 were shut down, accounting for about 8% of the total, and 304 enterprises were closed down, accounting for 1.6% of the total number.

Many Wenzhou enterprises are facing a dilemma of protecting the market or ensuring efficiency. However, the CHINT group, the top 500 of China's top private enterprises, has maintained rapid growth from 1 to October, an increase of 125% over the same period.

CHINT group party secretary Lin Ke Fu said that the export of low-voltage electrical appliances to avoid CHINT also declined, but the newly developed solar photovoltaic battery has become a new export growth point.

"CHINT group's solar photovoltaic battery development not only fills the domestic market vacancy, but also leads the application and development of new technologies in the world."

Linkov is full of confidence in the development of new energy industry. He said that the key to success is innovation.

CHINT group, through technological innovation, has caught up with the fast rising of new energy development in the world, and has also promoted the overall progress of enterprises.

Linkov told reporters that at present, CHINT decided to take advantage of the opportune moment to absorb international talents, constantly innovate in technology, and enhance the core competitiveness of enterprises, especially the second generation of thin-film solar products, and give full play to the flexible advantages of private enterprises, and once again show the vitality of innovation.

Yang Jing: editor in charge