08 World Trade Fair Will Cross Export.

In 2008, under the impact of the depreciation of the US dollar and the subprime mortgage crisis in the United States, China's textile and apparel exports temporarily entered a "weak" state.

Many enterprises have achieved little success in this year's two major export exhibitions, Canton Fair and China Fair.

Is the export exhibition still attractive?

How to go out of a new path under adverse circumstances?

WTO has its own answer: upgrading services!

As a major producer of textile and clothing, China's textile and garment industry is still in the stage of development with manufacturing and export as its pillar.

In order to meet the development needs of the world and China, the world trade mall is still on the road of "cross mining".

Through buyers' matching, dynamic publishing, thematic discussion, trend publishing, technology talks and other business activities, the WTO will take market demand as the guidance and take effective service as a means to actively promote channel docking, helping Chinese garment enterprises to get out of the current export decline.

The buyer will be able to find a real buyer and receive suitable orders through effective services, so as to restore confidence in export trade.

For this reason, this trade fair takes the "precise matching" of buyers and exhibitors as the highlight, taking the new form of buyers' "sitting on the platform" - setting up a special negotiation area for buyers who really have procurement needs, and inviting suppliers to make special exchanges, eliminating the drawbacks of the "buyers looking for a needle in the haystack" of exhibitors, and opening up a real "green channel" for commerce and trade.

In the matching mode of "buyer's seat", the contact between suppliers and buyers is becoming more flexible, which can be combined with exhibitors and pairings, or can only be matched without exhibitors.

For non exhibitors, enterprises can get the opportunity to participate in matching as long as they pay the matching cost; and for exhibitors, they have the advantage of "close to the floor and get the first month", giving priority to the recognition of buyers. If they are favored by buyers, they can be invited to participate in free matching.

China's luxury consumption accounts for 25% of the total global luxury consumption in 2007. The Chinese market is attracting worldwide attention, while the domestic brand and the diversified consumption demand are still falling. This is the best time for overseas brands to enter China.

In recent years, overseas clothing brands such as Japan, South Korea, Europe and the United States have entered the Chinese market in a large scale and formed the agglomeration effect of overseas brands in Shanghai.

In the world's "cross" acquisition of overseas procurement forces, many buyers in the procurement, at the same time, hoping to own their overseas brands into the Chinese market.

IFS, which has 60 years of experience in overseas brand promotion, wants to promote its 10 brands in the Chinese market this year.

It is precisely because of this new situation buyers request that the world trade mall should move and extend its services.

During the current cross mining, ifs and the world trade organization two joined hands to set up a booth and hold a show of "kill two birds with one stone", inviting medium and high-end department stores and agent dealers in large and medium-sized cities in China to open up channels for these overseas brands in the Chinese market.

When you are in the right direction, you should move.

Shanghai World Trade mall, as China's first and largest international textile and apparel sourcing and Exhibition Center in Asia, is actively undertaking the mission of helping Chinese exhibitors to break through the export deadlock and assisting overseas buyers to adapt to the Chinese market.