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How To Deal With Picky Customers In Clothing Marketing

2014/3/18 16:00:00 49

ClothingMarketingCommunication

"P >" in the "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > sales personnel encountered all customers, the picky customer is the most troublesome customer.

From the product itself to the product knowledge, they are too fastidious about the details, sometimes even picking the bones in the eggs. They must pick out your faults.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201403/18/20140318040140_sj.JPG "/" < < > >


< p > because of the character, the discerning customer must find out a lot of problems, no matter what they do, especially when buying products.

Usually, we don't like picky customers. They are picky, deliberate, difficult, exaggerated, unreasonable, cunning and difficult to deal with, and when they bargain with you, they are ready to buy your product.

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< p > the saying goes: "goods are the buyers." the customers who are critical of the products are good customers and customers who wish to buy products.

So, how to make discerning customers see new hope? Do not try to try the following skills: < /p >


< p > < strong > 1. Transfer customers' attention to the problem mentioned below < /strong > /p >


< p > when meeting a customer who is choosy to buy a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, the salesperson can use data or products to divert the attention of customers so that they no longer insist on opposing opinions.

For example, when a customer is picking on products, you can say, "please read the instructions."

At the same time, pass the relevant information.

You can also produce products to allow customers to select and compare, in this way to change the attention of customers.

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< p > < strong > two, preempting the question < /strong > < /p >.


< p > if you find that the customer you meet is picky, then you'd better grab the customer's questions before you ask them.

This method can preempt, take the initiative, avoid disputes arising from correcting customers' opinions or refuting customers' opinions, but also make customers feel that salesmen are very considerate and understand the objections that he wants to say without saying anything.

In this way, customers will think that there is no need to raise objections and trust the sales staff.

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< p > < strong > three, euphemistically negating the opinions of customers < /strong > /p >


< p > if the customer is very picky about the product, the salesperson can negate the customer's opinion.

When negating the customer's opinion, it is not a direct negation, but a confirmation of the customer's opinion and a statement of his own viewpoint.

For example, you can say, "you are right.

But you didn't think about it on the other hand... "

"Last time a client thought so, but in the end, we agreed that..."

We should also remind you that when dealing with picky customers, we must remain calm, insist on listening and speaking first, and ask questions appropriately when gaps. We must not interrupt customers so as to avoid misunderstanding.

Four, procrastinate to answer customer questions < /p >


< p > sometimes, when the salesperson just introduces the product, the picky customer asks questions.

At this point, if the salesperson answers his questions, he will lose the initiative, and once the dispute arises, it will destroy the mood of the customers and affect the paction.

At this point, salesmen can use procrastination. You can say, "if you don't mind, I'll answer you later," and then continue to introduce products and use convincing product descriptions to answer customer's doubts.

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< p > in fact, procrastination to answer customer's questions is disrespectful to customers, so we should minimize the use of this technique.

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< p > < strong > five, following customer's response to < /strong > < /p >.


< p > when customers are picking on products, they will say something that they refuse.

At this point, the salesperson can follow the customer's refusal and turn the refusal into a reason for buying, so that the customer realizes that he needs this product.

For example, when a picky customer puts forward "the price of this product is too expensive", you can answer this: "yes, it is really expensive, which is not expensive for famous brand products?" so the customer has no reason to pick up the price of the product.

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< p > < strong > six, negating the opinions of customers < /strong > /p >


When p is very unfriendly when making critical criticisms or attitudes towards products, salesmen can give direct negation.

For example, the customer said, "this garment will shrink after washing." you can reply to this question: "I am guaranteed by my company's reputation that this garment will not shrink. If there is any problem, we will take care of it."

When we negate our customers' opinions, we must be sincere and do not let customers feel scornful and sarcastic.

In addition, direct negation of customers' opinions requires very high skill. Improper use brings back trouble and needs to be carefully repudiated.

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< p > several kinds of skills that make discerning customers see new hope skills have their own applicable conditions and scenarios. In practice, salesmen should analyze specific problems, select appropriate methods and apply them flexibly.

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< p > as the saying goes, "no gold is perfect, no man is perfect," and the same is true of products.

But customers spend money on "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a "always hope to get the perfect product, so you always have a picky mind about the products you provide.

However, we know that neither the enterprise nor the salesperson can provide perfect products.

The important thing is that you need to understand the sales staff's professionalism that your product is not perfect as it is, but not perfect in reality.

If you do these reasonable explanations and persuasion, the customer's picky mind will no longer exist.

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