PEAK Is Once Again Holding Hands With NBA Superstar Jason Kidd.

Signing NBA star Battier and PEAK have created a new era of basketball marketing for Chinese sports brand. Yesterday, PEAK once again held hands with NBA superstar Jason Kidd, held a solemn press conference in Beijing public and film base. It is revealed that in October this year, PEAK will formally sign a contract with Kidd. In the next few days, Kidd will shoot an advertising film for PEAK in advance. At this Olympic Games, Jason Kidd is the soul leader of the "dream eight team" in the United States, and is the most comprehensive player in NBA technology today. On the afternoon of 24 afternoon, the summit of the "dream eight" between the Wukesong Basketball Hall and the Spanish "bullfighter" was held. Xu Zhihua, the general manager of PEAK, went to the scene to witness the brilliant moment of the "dream eight team". Xu Zhihua said: "no matter on the court or off court, Kidd is respected by everyone. His spirit of self confidence coincides with PEAK's brand proposition" I CAN PLAY ". That's why we are determined to invite him as spokesperson. Signing with Kidd is only part of the deepening of our internationalization strategy. In the days to come, we will continue to strengthen cooperation with NBA and strive to send more outstanding Chinese young people to NBA training, spare no effort to promote the common development of basketball industry both at home and abroad, and realize the Chinese people's basketball dream. When the scene reporter asked why Kidd chose PEAK, Kidd told reporters: "in the competition, having a good pair of shoes will be one of the keys to your victory. And I need a better and more professional basketball shoes to protect me. I will wear PEAK's shoes for me in the NBA2008~2009 season. After communicating with the designers of PEAK, I learned that these shoes could help me to perform well on the basketball court. I can't wait to put on these shoes. I believe in PEAK's speciality, so I chose PEAK. In the future, I will often come to China to share my experience with Chinese fans.