Microfiber Made Of Super Microfiber

"If an enterprise does everything, it can't do anything well.

Our company's position from the very beginning is very clear: in the microfiber fabric this subdivision area achieves the acme, makes the difference, the characteristic and the specialization.

Zhong Baijian, general manager of polyjie Microfibre group company, said that under the bad industrial situation this year, the economic indicators of JJ microfiber group hit a record high. This is enough to prove that the initial positioning of the company is accurate, and years of persistence is also worthwhile.

1993, when dreams begin

"In 1993, I wanted to have such a factory, or an experimental base, specializing in the production and production of microfiber products".

Zhong Baijian said that for the then poly Jie group company, this is just a dream.

However, this dream has always been firm in the heart of the JJ.

Every step after the company and the realization of every plan is a step closer to this goal and dream.

The company first made a comprehensive upgrading of weaving equipment, and later bought a printing and dyeing enterprise, and set up its own printing and dyeing finishing production line.

In 2006, after the production was on the right track, the company further extended the industrial chain and began to engage in microfiber.

Development and production.

Recently, the company has turned its attention to the more high-end dust-free microfiber products in military, aerospace and other fields.

What Jay Jay has done has never left the scope of microfiber.

The insistence on Microfiber also makes the dream of JJ group gradually become a reality. Jiangsu JJ microfiber group is now a group enterprise that integrates microfiber fabric research and development, production, dyeing and finishing, microfiber garments, home textile products and international trade, and owns Jiangsu JJ microfiber.

Science and Technology Group Co., Ltd., Wujiang Ju Jie microfiber dyeing and finishing Co., Ltd., Wujiang poly Jie microfiber Garments Co., Ltd., Wujiang JJ microfiber cleaning textiles Co., Ltd., Wujiang knitting weaving Co., Ltd., Wujiang JJ microfiber import and Export Co., Ltd. and so on, 6 related and related textile industry chain supporting enterprises, can produce microfiber textile fabrics 30 million meters annually, the main products are Island suede, peach skin, double faced clean cloth and suede home decoration cloth.

In 2012, under the economic downturn of the entire textile industry, poly Jie Microfibre group ushered in the best year of operation, sales grew by 35% over the same period last year.

This year, in the textile industry situation is still grim situation, 1~8 month group production and sales still maintained a strong growth force, annual sales value is expected to increase by 38% year-on-year.

With the quality, we have the right to speak.

If we say that the JJ microfiber company is able to maintain a rapid growth trend in the contrarian situation and let its peers sigh, the profit margin of 10% will be even more difficult for peer companies.

As we all know, the average profit margin of the textile industry is only about 3%, and JJ microfiber has maintained a profit margin of around 10% over the past few years.

Where does this high profit margin come from?

Zhong Baijian said: "first of all, the product positioning should be specialized. We have chosen the high-end products in the fine and fine areas of polyester. Secondly, we have introduced the pformation and upgrading of products. We have introduced the quality management and control system to ensure the best quality of products. Third, the market positioning must be accurate, our target consumers are concentrated in the middle and upper end customers in the European and American markets, and the Japanese market. Fourth, the effective allocation and integration of the whole industrial chain should pay close attention to energy saving and consumption reduction, and strictly control the production cost.

These four aspects decide that our products will have a higher profit margin.

"Only when the quality of products is guaranteed, can the right to speak for the price be achieved."

Zhong Bai Jian told a story about their cooperation with a famous sports brand: 3 years ago, when they just received the quote from the company's fabric, the company did not compromise on price in order to win the order.

He told the enterprise: you are an international enterprise, as a fabric supplier, poly Jie microfiber company must also be completed according to the international resource allocation, including compliance with the quality management system, environmental impact assessment system and so on, so as to ensure product quality, and to ensure that the products produced are reassuring to consumers. Finally, the company recognized the price of Jay company.

Now the two sides have worked together for 3 years, with trade volume exceeding 100 million yuan.

At present, this company ranks first in the procurement of a functional outdoor fabric, and the monthly purchase amount is 8 million ~1000 yuan.

Previously, the company purchased the fabric of the Korean Hyosung Corp.

My product, you can't copy it.

"The technical difficulty of our products can not be duplicated. Our goal is to replace the Korean products in the market".

Zhong Baijian said that a high-end suede fabric has been produced for 10 years, and no other company in China can produce the same product.

How can we make others copy? JJ's experience is that besides the leading and independent development of the technology and technology of products, the most important thing is the good control of production management.

JJ's team has been far ahead in the field of microfiber fabrics, and the technology and quality of some products even surpass that of Korean companies.

Over the years, the main competitors of the company's ultra fine products are Korean counterparts.

And the JJ microfiber fabric has been recognized by Korean enterprises in the process of competing for the European and American market with Korean enterprises. The original competitors even abandoned their production and converted to directly buy and supply the European and American markets from poly Jie company.

Good customers, make you more perfect.

There is no doubt that the success of Ju Jie Microfibre company is to select the best microfiber product and make it more successful.

In the past, the company mainly cooperated with famous domestic clothing brands such as the seven wolves, and gradually developed to cooperate with some famous clothing brands abroad, such as ZARA, C&A and so on.

These international companies have strict thresholds for suppliers. They are required for manufacturing enterprises to abide by the law and clean production. The company's quality management system certification, environmental impact assessment and human rights guarantee are included in its brand assessment.

Such customers tend to enter a higher threshold, and once you enter their purchase list, he will naturally accept your cost and price, and establish a relatively stable long-term good cooperative relationship.

"Good customers have a bottom line and will not cut costs simply for the sake of price.

With these customers, we can make ourselves more demanding and encourage us to make our products more perfect.

Zhong Baijian further explained why the product profit of JJW was high.

One of their microfiber fabrics was sold to a clothing company at a price of 20 yuan / meter, and after making the men's clothing with this material, the price of each garment in Europe is 120 euros.

"As a quality fabric supplier, is to create value for the customer, and we only share a small portion of the price."

Therefore, in the view of JJ company, the choice of what kind of customers determines the product quality and price positioning.

Future targets, terminal products

Speaking of the company's future development plan, Zhong Baijian said that in recent two years, the sales growth of the company mainly came from the knitted fabric and clothing industry of microfiber. There will be much room for growth in the two fields in the future. They will continue to increase these two inputs and strive to increase annual sales by 100 million ~2 billion yuan.

"The profit margin of terminal products is the highest, and we must develop in this direction in the future."

Zhong Baijian said that the company is going to pass the human rights verification of a partner. Once the human rights certificate is obtained, they will save three points for the finished product processing of Brand Company, and the profits of enterprises will be further improved.

"In the future, we will do everything possible to develop and expand the application space of microfiber products, so that microfiber fabrics will not only be used in the field of clothing, but also widely used in home textiles, aerospace and other fields."

Zhong Baijian said that the sofa sets developed by Jay microfiber are preparing to take the lead in the US market.

At the same time, they have successfully developed ultra-fine fiber dust-free cloth will soon participate in the Beijing military products exhibition.

It is understood that the dust-free cloth is clean to the absence of any conductive ions, and is very suitable for use in aerospace and special needs for fabrics.

"To achieve the ultimate microfiber".

For JJ microfibre, this is an endless goal of innovation and development.

A 28 thousand square meter new factory built by the company will soon be completed.

Around that, around the superfine.

From weaving, dyeing and finishing to clothing, a new and complete industrial chain will bring Jay microfiber to a higher starting point.

Mr Zhong believes that sales growth next year will exceed 30%.