Innovation Mode Of Differentiated Industry Chain Mode In Home Textile Industry

< p > > "cocoon trail", "ancestor", "time" and "riotous profusion" are the four popular trend themes of 2014/15's domestic a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" products. "Cocoon trail ancestor" coincide with the current situation of home textile industry, regain the inspiration for nature, balance the energy of all parties, highlight the theme of modern avant-garde, give pleasure to the senses, especially for the home textile industry, and never leave the natural trend.

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< p > complete industrial chain mode < /p >

At P Shanghai 2013, home textile enterprises have shown the latest research and development results and the best products.

Taking bedding brand as an example, the theme of "happy sleep" is the four new series of "green sleep and natural pleasure", featuring the inspiration from natural elements and pure handwork tie dyeing.

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< p > compared with other home textile enterprises, the complete industrial chain is the core competitiveness of cheerful home textiles. According to Li Chunxia, general manager of pleasure home, cheerful home textiles from cotton purchase, spinning, weaving, printing and dyeing to finished product sewing has formed a complete industrial chain mode.

And this comprehensive advantage is not accomplished overnight. It has been completed after many years of sedimentation and accumulation. It is essentially different from other enterprises that only focus on the production of a specific link.

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< p > differentiated innovation mode < /p >

< p > from the perspective of the international home textile exhibition, which has the significance of industry vane, the home textile market is still not small, and the pformation trend of branding development has been basically established.

And "innovation" is the spirit that all home textile enterprises in the industry have never abandoned on the brand road.

As for the home textile industry, it has gone from scratch to less.

In the early stage of development, the home textile industry is an open development. Most enterprises imitate each other in the early stage of their business. The product design can not be evade. How does pleasure treat this "generalization" phenomenon? < /p >

"P" Li said: "only in the homogenization phenomenon, according to their own conditions, an entry can be found to find their way out. Pleasure is hand in hand according to the product style and brand positioning. Lu Yu makes his brand endorsement. Lu Yu's fresh, natural and intelligent style is kissed with the theme of" green sleep and natural pleasure "of home textiles. This is a powerful argument for accurately identifying differentiation.

It is undeniable that some conventional patterns of pleasure can also be drawn, highlighting the characteristics of differentiation.

From the comprehensive advantages, the support policies and product styles of franchisees, it is difficult to break through from a certain point. This is a comprehensive process. "

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< p > only sunset enterprises, no sunset industry < /p >

< p > 2013, consumer purchasing power decreased, channel operation cost rising, product promotion profit reduction and other factors hamper the pace of the domestic textile industry to rush, and the home textile industry may have a "shuffle" trend. Li said: "in this bad environment, there will be two extremes: first, enterprises do not have the strength or lack of confidence. In the absence of good integration, enterprises will not be able to support it. But for the enterprises with comprehensive strength, including pleasure, it is just a chance to re shuffle, and we have strong backing to support, and we are confident that we can do better.

Although the process is rather difficult, the road is tortuous, but it is joyful and pragmatic. It takes every step and step by step to take every step step by step. "/p"

< p > Shanghai exhibition as a publicity platform to enable home textile enterprises to display and exchange brands and obtain industry information. Li said that every year, joy will come to participate in the exhibition. In the home textile exhibition area, the industry trend will be made, and the overall strategy will be unveiled.

Marketing experts once said that only sunset enterprises, there is no sunset industry.

The home textile industry is in the climbing stage. In this three-dimensional space, home textiles are pleasurable in accordance with their own different positions in the industry and their own internal conditions, and believe that it can bring positive energy to other home textile enterprises! < /p >