A Number Of International First-Line Brands Are Located In Chongqing, With A Nationwide Rate Of Third.

< p > the degree of internationalization of a city must be closely related to its degree of fashion.

The report on the globalization process of retailing released recently by CBRE in 2013 shows that the penetration rate of the representative 20 large global fashion retailers in China is closely related to that of Chongqing and Beijing, and that Hangzhou and Shenyang share third of the major cities in the world with 80% penetration rate of Shanghai.

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< p > < strong > Chongqing has third national stores but not many /strong stores > /p >

< p > it is understood that the survey as a sample brand, including VeroModa, Jack&Jones, ESPRIT almost every mall brand, there are ZARA, H&M, GAP, UNIQLO and other new fast fashion brands in recent years, but also lack of Burberry, LouisVuitton, Gucci and other big brands.

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In the P report, CB Richard Ellis surveyed the distribution and development of 20 representative large global fashion retailers in 208 cities around the world, showing that Beijing and Shanghai rank the top in the retail market penetration level.

Up to now, 376 fashion retailers have been stationed in Beijing, and 336 stores have been stationed in Shanghai.

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Chongqing has 16 brands in 20 large global fashion retailers surveyed by P. The penetration rate is higher than that in Guangzhou, Dalian and Chengdu.

In China's largest cities, it ranks third.

CB Richard Ellis believes that in the fast-growing Chinese market, especially in emerging markets like Chongqing, showing great potential, it will continue to attract retailers to expand their stores.

A large number of retailers have opened stores in cities such as Chongqing, Chengdu and Shenyang.

For example, there are 87 stores in Chongqing, only 57 in Hangzhou, and 100 in Chengdu.

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< p > < strong > international fashion brand has become a newly opened store, "standard" fast fashion brand helps traditional shopping mall pformation < /strong > /p >

< p > in recent years, there are many newly opened shopping malls and shopping centers in all parts of Chongqing.

It is not difficult to find out whether these new stores, no matter which category they belong to, will introduce some international fashion brands according to their own positioning.

Moreover, these brands often become the "signboard dish" that the store gathers popularity.

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< p > for example, the Golden Eagle wealth center of Monument for Liberation has opened the largest flagship store in southwest GUCCI.

The person in charge of shopping mall told us that GUCCI is one of the most popular brands of Golden Eagle wealth center. It not only makes the shopping mall more attractive, but also becomes a trademark of the mall.

Despite the high price, sales in similar products rank the top five.

Since its opening, sales have been relatively stable except for holidays, with an average monthly turnover of around 10 million yuan.

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< p > some young fashion brands or fast fashion brands are also welcomed by consumers and shopping malls.

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< p > the head of a new shopping mall in Dadukou thinks that international fast fashion brands such as H&M are famous and consumers are younger. Its brand effect can bring popularity to the whole shopping malls, which is the most important place when shopping malls are introduced.

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< p > in order to cope with competition, the traditional shopping malls have also made corresponding changes.

In particular, when upgrading and pformation, some fashion brands are often used as a selling point.

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< p > Yangjiaping Ruicheng Shangdu responsible person said that with the large number of foreign department stores and brands entering in recent years, the tastes of consumers have changed, and local shopping malls are constantly upgrading and introducing a large number of more popular foreign brands.

Such as Ruicheng Shangdu, in addition to some Levi "s", "Moda" and "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "brand, also introduced Burberry perfume.

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< p > < strong > the audience is wider and the restriction is less. The growth of the mid-range fashion brands is faster than < /strong > /p >

< p > "for many global retailers, opening stores in emerging markets is still the key direction."

Peter Gode, managing director of CBM's multinational business service department, said.

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P survey shows that international retailers already stationed in Beijing, Guangzhou and Shanghai are currently taking the lead in Chongqing, Chengdu, Hangzhou and Wuhan markets.

"Second tier cities are developing faster than the relatively mature cities in terms of retail, property and market development."

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According to the latest data of World Bank Richard Ellis this week, from the industry perspective, mid-range fashion retailers expanded more new markets than other industries last year, accounting for 22% of the total industry and 20% of luxury retailers followed by P.

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Less than P, the industry believes that luxury retailers are more critical than ever before, and they are locked in the best places in large cities.

While the mid-range fashion brands have wider audiences and fewer restrictions, they are growing more rapidly.

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Less than P, the chief executive of Ruicheng Shangdu said that the sales of imported fashion brands in the market almost reached the top three of the same products, and had been steadily increasing, attracting young consumers 20~30 years old.

Shopping centres will continue to introduce some brands of the same grade.

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