Footwear Exports In Jiangmen Suffer From "Cold Current"

Reporters learned yesterday from the Jiangmen customs that at present, footwear production in our city is troubled by many factors, such as rising costs, export tax rebates, trade barriers and so on. Exports have suffered an unprecedented cold spell. In the first 6 months, 10 million 950 thousand pairs of shoes exported from our city decreased by 26% compared with the same period last year.

It is understood that with the rising international oil prices, the price of plastic raw materials has also risen sharply.

According to the monthly report of Guangdong Plastics Exchange, from May 26th to May 30th, the overall market price of plastic raw materials increased by 300 - 800 yuan / ton.

In addition, the continued appreciation of the RMB, the reduction of export tax rebate rate and the implementation of the labor contract law have made the cost advantages of our shoe enterprises gradually lose, and the pressure of survival has increased greatly.

In addition, exports of shoes products are frequently subject to anti-dumping barriers.

In October 2006, the EU imposed a 16.5% anti-dumping duty on China's export leather shoes for a period of two years, which caused a heavy blow to China's footwear industry. After half a year's separation, Taiwan and Brazil imposed 43.6% provisional anti-dumping duties and 35% import tariffs on footwear products originating from the mainland, and footwear exports were repeatedly in trouble.

This year, when the EU anti-dumping is coming to an end, the European footwear Federation has decided to extend the anti-dumping measures to Chinese leather shoes to the EU for 5 years. If it is achieved, it will undoubtedly be another heavy blow to China's footwear industry.

At the same time, it is worth noting that most of the domestic shoemaking enterprises still belong to the raw materials processing. They have been making export orders for overseas customers in Taiwan, Hongkong and Korea, Europe and the United States. They do not belong to their own brands and markets, and the technical content of shoemaking is not high and easy to copy. Once the cost is increased, many customers pfer their orders to the Southeast Asian region with lower cost.

In this regard, experts suggest that shoemaking enterprises need to strengthen their own brand building and increase the added value of products, while actively opening up emerging markets, preventing more trade conflicts due to excessive concentration of export markets, giving full play to the role of trade associations, and jointly engaging interest groups such as retailers such as exporting countries to actively respond to anti-dumping.