The Brand Effect Of Textile And Garment Industry Is The Key In 2013.

< p > in the past 2012, many a href= "//www.sjfzxm.com" > fabric > /a > Enterprise gathered area has formed the direction of development with regional characteristics; facing the coming 2013, whether fashion, innovation or pformation, these industrial clusters have demonstrated their respective regional advantages in further upgrading.

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< p > for the fabric enterprises of Quanzhou and Shishi, the fabric products nowadays should not only innovate in technology, make new patterns and feel, but also further develop new fibers, and make innovations through the following process.

Therefore, more and more fabric enterprises realize that it is necessary to complete the fashion upgrading of the industrial chain so as to achieve the goal better.

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< p > in 2012, the fabric enterprises of < a href= "//www.sjfzxm.com/news/" > Fujian Quanzhou < /a > and Shishi and so on are closer to fashion. They not only focus on fashion upgrading, but also have strong fashion and technology content, continue environmental protection and ecology, and at the same time pay more attention to product development and terminal market application.

In 2012, the 5 Shishi fabric enterprises chose to show their newly developed fabrics through "ready to wear show", adopting various high-tech functional fabrics, and blending all kinds of creative fashion elements in an ingenious way.

Many fabric enterprises are also extending to the downstream to enter the link of garment making.

"Through intervention in the garment industry, we can better grasp the pulse of the market."

Haitian material responsible person said, "only with terminal consumers to achieve communication and display, fabric brand can reflect value."

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"Chinese fabric companies are far from leading the fashion," said Bian Wensheng, vice president of Haitian material and fabric department. The main disadvantage is that P is not enough to understand the ultimate consumers.

He said, after all, fabrics must be made into garments. Only fabrics that meet the needs of market positioning and consumer demand can lead fashion and occupy the market. Therefore, fabrics should not be just products. They should be like foreign brands, looking at fabrics as art objects, pursuing taste, popularity and artistic sense.

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"P" is exactly the same idea. In the second half of 2012, the "Chiin Wach fashion printing Trend Conference" attracted the attention of the industry.

It is a common thing for a brand clothing enterprise to sign designers, but as the intermediate link of the industrial chain, the contract fabric designer is still the first in the mainland.

In Quanzhou, many local enterprises are also planning to link up with the clothing studios, hoping to enhance the fashion discourse through designers, and make product innovation through their fashion foresight.

According to industry experts, according to the development trend of the international fashion industry, fabric brand has become the driving force of the fashion industry chain, and shows the trend of constantly expanding to the terminal. The concept of "fabric first" is becoming a global trend.

In 2013, the fabric enterprises in Quanzhou and Shishi were looking for more opportunities for interaction. By strengthening their own "fashion communication skills" to achieve a tacit understanding with the designer's creativity, and through the completion of communication with consumers, the trend of the market was led.

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< p > < < a href= > //www.sjfzxm.com/news/index_f.asp > > fabric development > /a > enterprises. While leading the fabric innovation, we create the brand as an independent act, endow the fabric with new connotation and significance, let the brand lead the fabric, lead the customers and lead the market.

After the ebb and flow of the Shaoxing in 2012, a number of fabric enterprises with brand wins have emerged.

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< p > "brand products can not be too popular. They must be the most high-end and characteristic products of the enterprise. We specialize in classifying products, and aim to locate a number of high-end and high-grade jacquard fabrics."

Shen Jinpeng, general manager of Yi Zhen Jin Textile Co., Ltd. introduced that making fabric brand is to create fine products, correct positioning and keep up with quality service.

He said, now the company is doing "floral" brand fabric, in the production and development of fabrics, for mature women, reflects its elegant and elegant style, so companies adhere to the original elements at the same time, the integration of Chinese elements, reflecting the characteristics of this brand.

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< p > Zhejiang Xinle textile and Chemical Fiber Co., Ltd. is not very large in size, but it is very distinctive. It always focuses on fabric design.

The head of the enterprise said that the fabric pattern has condensed the painstaking effort and wisdom of the company's R & D personnel. Each is unique, full of creative inspiration, and every piece is worthy of the "high-end product".

Because of the wide variety of fabrics and most of the leading trends, the enterprise opened up the "fabric supermarket" in 2012.

In a showroom of about 600 square meters, there are more than 3000 fabric products in spring and summer and fall and winter in the two quarter. There are more than 6000 types of flowers in a year.

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< p > < a href= "//www.sjfzxm.com/news/index_f.asp >" brand effect < /a > harvest economic benefits.

After opening up the fabric supermarket, the cloth of Xinle textile can sell 2 to 3 yuan more than before. The most expensive fabric can be sold to 30 yuan per meter, and the profit can reach 5 to 6 yuan.

Guangdong's denim fabric enterprises have formed a large scale industrial chain advantage. In 2012~2013, pformation and upgrading became the most appropriate keywords for Guangdong cowboy enterprises.

From slogan to practice, every new measure confirms the upgrading of enterprises in pformation.

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< p > opening the new era of cowboy is the unique concept of Guangdong Zengcheng Xintang Zhicheng weaving factory.

At the 2012 Shanghai fabric exhibition, the sincere booth was divided into 3 chapters and 6 large series of fabrics.

First of all, the cowboy fabric has been used in the past. The first development of denim fabric is demonstrated in the series of tooling revolution and retro series.

Next is the cowboy fabric, which is divided into 4 series: the campus cowboy series, the blue noble series, the sexy series and the original ecological series.

The most noticeable thing is cowboy fabric in the future, showing some cowboy garments, reflecting the mutual cooperation between the upstream and downstream businesses.

Yang Bin, general manager of the company, said: "we should jointly develop green denim with Lan Jing and Dow, and provide" one-stop "service for downstream garment enterprises. Starting from every quarter product development of garment brand, we will not only recommend the latest denim fabrics, but also provide sample washing water service for denim flour, which is the determination to open up the new era of cowboy.

At the same time, this is also the focus of the work of 2013.

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< p > so many years of feeling and climbing and rolling, the enterprise realized a truth.

"Do not wait for the market to screen you, so sooner or later it will be eliminated by the market. Enterprises must be able to lead the market and stimulate consumption by themselves. Only by grasping the initiative of market demand can we get the pricing power in the market competition, so that we can remain invincible."

Now, it is not just clothing companies that choose Xinle textile products, but also Xinle textile companies.

The 6000 fabric types of fabric supermarket are not open to all customers, and the first class customers have the prior right to choose.

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