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The Global Economy Is Sluggish And The Textile And Foreign Trade Enterprises Are In A Dilemma.

2013/1/16 15:58:00 345

Textile Foreign Trade Enterprises Textile Enterprises Textile Industry Qingdao Economy

the foreign trade industry has always been the fist of the development of "a href=" //www.sjfzxm.com/news/index_cj.asp > Qingdao economy < /a >, but in 2012, the industry was reduced to the situation of "cutting the meat by blunt knife".

According to media reports, Qingdao's foreign trade enterprises have encountered the crisis of 50% reduction in orders to varying degrees, while the cheap labor force made in Southeast Asia is constantly lowering the price of orders.

At the same time, the appreciation of the renminbi, the rising cost of labor and the cost of raw materials have all contributed to the dilution of the small profits of the foreign trade industry.

Insiders say that nearly 70% of Qingdao's foreign trade enterprises have experienced "fatigue", but still linger on the line of life and death.

foreign trade white-collar: new year pass is very tight.

"P" near the new year, Tian Jing and her colleagues have been worried about the upcoming year-end awards.

Tian Jing does not want to predict the specific number, but she is sure that it will not exceed the previous year.

The most intuitive judgment comes from its working state.

She entered the company for about two and a half years. During the days when she first arrived, she was too busy to drink any water every day, and often worked overtime at night. Now, half a day, she finished the day's work and spent the rest of her time in a trance.

Less than P, the factory factories in the past are also becoming increasingly desolate.

more than 200 workers were on duty when the factory was running at full capacity.

Today, factories are laying off more than 70 people.

"Workers used to rest for two days in a month, but now they have been rested for two days a week."

Tian Jing explained that the reason for his absence was that the company's orders in 2012 dropped by 40% compared with the previous year.

"Take the salesman who brought me, his performance in 2011 was 5 million dollars, and this year only 3 million dollars."

Less than P, Tian Jing is a company which is engaged in foreign trade of valve production and export in Qingdao. It belongs to a state-owned enterprise in Shandong province.

in the view of Gao Shuang, looking at the whole foreign trade of Qingdao, the situation of Tian Jing Company is quite good.

"After all, we rely on state-owned enterprises to enjoy the cool."

"P", the shipping supplies and foreign trade company in 2012, was only half the amount of the previous year. "In the second half of 2012, the company did not receive an order, but it was empty."

the sharp reduction of orders is more obvious in clothing, a href= "//www.sjfzxm.com/news/index_c.asp" > textile < /a > footwear and other typical labor-intensive foreign trade enterprises.

According to media reports, these foreign trade enterprises in Qingdao encountered a crisis of 50% reduction in orders.

At the same time, when the order is decreasing, part of the foreign trade < a href= "//www.sjfzxm.com" > clothing > /a > factory to save costs and choose to leave the high rent urban area.

Qingjiang International Garment Factory Industrial Park, No. 6, Qingjiang Road, in 2005, there were eight foreign trade garment factories.

In the afternoon of January 10th, a reporter interviewed found that the whole industrial park only had Qingdao excellent industry elegant dress limited company and another textile factory.

Choose to leave the foreign trade clothing factory, or because of bankruptcy, or move to Chengyang, Linyi and other low rent places.

"only one of us is truly exporting."

A person in charge of Ya Ya dress said that the industrial park of Qingdao's foreign trade garment factory has long been unworthy of the name.

a person in charge of a clothing foreign trade company, according to his own situation, puts forward the view that the industry currently has "30% profits, 30% profits and 30% losses".

a person in charge of a handicraft foreign trade company says that nearly 90% of the peers do not earn or lose money.

"whether it is machinery or textile, large state-owned enterprises or small and medium-sized private enterprises, the entire foreign trade of Qingdao is experiencing the test of the cold winter."

Nearly 70% of Qingdao's foreign trade companies are hovering on the line of life and death, according to an industry leader who has been engaged in foreign trade for nearly 20 years.

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"P > export volume growth profit back down /p >

"P > glance back in 2012," the situation is more severe than the 2008 financial crisis "and other statements have become the consensus of the Qingdao foreign trade industry.

"when the financial crisis happened in 2008, the order was insufficient.

Now, in addition to external demand and raw materials, workers' wages have risen by more than 30%. It is very difficult for enterprises to survive. "

As a leading enterprise in Qingdao's textile and garment industry, Du Jiangang, deputy manager of storage and Transportation Department of Qili Group Co., Ltd., has said that foreign trade enterprises are looking forward to policy support.

Under this background, in order to support the development of the foreign trade industry, the state promulgated the "opinions on promoting the steady growth of foreign trade" in September last year (referred to as "the eight country of foreign trade" for short) P.

the Qingdao municipal government, in order to implement the "eight principles of foreign trade", is committed to promoting the docking of banking and trade, giving full play to the supporting role of Finance in the growth of foreign trade insurance, smoothing the financing channels of enterprises, and alleviating the financial pressure of enterprises.

as early as April 2012, in the grim situation of the growth of the foreign trade industry, the Qingdao municipal government promulgated the policy of "two increase one insurance" to support the development of foreign trade. Qingdao customs and 26 customs directly launched 13 preferential policies such as "territorial declaration, port inspection and release", and Shandong entry-exit inspection and Quarantine Bureau formulated 58 concrete measures to serve Qingdao's foreign trade and economic development.

this whole set of policy combinations has blows, and Qingdao's foreign trade industry has improved.

according to the data of Qingdao Municipal Bureau of Commerce, the total value of imports and exports of municipal enterprises in Qingdao from January 2012 to October reached 58 billion 179 million US dollars, up by 33 billion 113 million compared with the same period last year, which increased by 33 billion 113 million US dollars, up 1.7%. < /p over the same period last year.

whether the increase in import and export value brings the profits of foreign trade enterprises to a higher level?

Liu Bin's foreign trade clothing company exported total amount of US $5 million in 2011, and its net profit was US $150 thousand.

In 2012, the company's exports amounted to $6 million, while its net profit was only $120 thousand.

P, the head of garment trade company, told reporters that they also fell into such a vicious circle in 2012.

"P" is unique. As a leader in Qingdao's food industry, Aoshima Hirotoyo is also facing this problem.

Xiao Jun, manager of the China World Trade Center branch of the company, said that in 2012, when Aoshima Hirotoyo doubled the planting area, the total profit was not increased, but decreased by 1/3 or nearly 50 million yuan.

a container "evaporation" twenty thousand or thirty thousand /p >

Nowadays, Qingdao's foreign trade industry is calling for a reduction in taxes and fees, but also hopes that the renminbi will not appreciate again. P

In their view, the rapid appreciation of the renminbi makes the profits and losses of foreign trade enterprises on the line of life and death suck up by the exchange rate.

take an order of 1 million US dollars as an example. If the exchange rate is 1:6.5, the exchange rate is 1:6.3 and the difference is 0.2 yuan after two months, the profit will be reduced by 200 thousand yuan.

The total profit of such an order is only 3.4 million yuan.

compared with the 1:8.2765 before the 2005 exchange rate reform, the exchange rate of the US dollar to the US dollar is about 1:6.2, which has increased by more than 32%. over the past seven years. From October 25, 2012 to December 12th, in the 34 trading days, the RMB has reached 30 trading days and has reached the limit from 1: 6.3047 to 1:6.2883.

"the foreign trade industry is to run against the exchange rate. If we run too fast, we will have to earn money, but we will run away to lose money."

Liu Bin said with a bitter smile that in 2012, they lost 1% of their gross profit margins because of the appreciation of the renminbi.

The most difficult thing for him to bear is that as a labor-intensive industry such as clothing, their expected gross profit margin is only 3%.{page_break}

a head of a freight forwarding company in Qingdao told reporters that the vast majority of foreign trade enterprises in the past year were "badly hit by the exchange rate". "When a small amount of time is available, a container profit can evaporate by six thousand or seven thousand yuan."

I have seen the most, and a container evaporated twenty thousand or thirty thousand yuan.

December 12, 2012, the United States launched the fourth round of quantitative easing (QE4), adding $45 billion a month to the purchase of treasury bonds. Most financial people are optimistic about the appreciation of the RMB against the US dollar in 2013.

"P" and the introduction of QE4 not only means that the yuan is expected to continue to appreciate.

Many financiers also predict that it will bring volatility of raw material prices up.

This has become another problem that puzzles Qingdao's foreign trade enterprises.

Now, when he thinks of these things, Liu Bin starts to lose his mind, because if his gross margin is 2%, his company can only accept the fate of bankruptcy.

despairing "blunt knife cut meat" /p >

enterprises have tried to increase the risk of quotations, but this way is not only a failure, but also a large number of customers.

"in the past, we kept shouting" wolf, "and now the wolf is really coming.

Yu Baozhong, general manager of Qingdao Foreign Trade City, said that today's foreign trade industry has long lost its price advantage in the past. They are facing not only the price competition of low labor costs such as Malaysia and Vietnam, but also the hostile price competition between Qingdao and even foreign trade partners. "Under the downturn of the international economic situation, there are very few orders in the Yangtze River Delta and the Pearl River Delta, and Qingdao's missing list is no better.

This means that there are more and more wolves and less meat.

"in the current information age, those foreign customers are very clear that if we dare to raise prices, they will dare to find lower quotations elsewhere."

Qiu Qiu, general manager of Qingdao Keri Asia Trading Co., told reporters that in January and February each year, when he was reformulating the order price for the next year or two with the old customers, he had tentatively raised the price by 10%, but the other side refused. "This client handed me the price list of a company in Bangladesh and told me that if we could pick up the price, we would be the first choice for us.

I glanced at the quotation form, which was much lower than our offer 10%. "/p".

Half a month later, the order, worth nearly US $1 million, was dropped on Bangladesh. P

Qiu Kai did not regret it. He insisted that even if he had made fewer orders, he would have lost money.

Tian Jing encountered similar problems when negotiating with one of her British clients, but she chose "reluctantly to take orders".

"P >" customers want to sign a two year contract with us and do not allow price fluctuations.

Considering all factors, we hope to raise the price of 15%.. "Let Tian Jing accident, about a week later, another valve foreign trade enterprise in Qingdao quietly found its customers, and the quoted price is lower than 5% of its quoted price." there is no way, we can only compromise. "

in fact, the pfer of orders of "one hand and one hand" by foreign customers has become one of the most troublesome problems in Qingdao's foreign trade.

"customers are testing us on the order price below our quoted price of 5% to 10%, while training enterprises in Vietnam, Kampuchea, India and other regions with a salary of more than 300 dollars per person.

If we take it, profits will become thinner and even worse.

But if we don't answer it, the factory will not work and the workers will be gone.

Another order is too late to recruit people. There is no way to start. "

Liu Bin, who has been in a dilemma, has simply abandoned the idea of raising prices. "But I think that if the renminbi is likely to rise, wages and raw materials may go up, I really feel like crying."

this unique despair in 2012 was described by Liu Bin as "blunt knife cutting meat" and "warm boiled frog".

He even laughed at himself and said, "am I afraid? I'm not afraid at all. I'm not alone in Qingdao."

industry shuffle is imperative.

does this seemingly unsolved death cycle completely arrest the throat of most foreign trade enterprises in Qingdao?

"according to my observation, there will be no improvement in 2013, and more and more businesses will fail."

Based on the current "European debt crisis" and other global economic situation is difficult to see the judgement, Liu Bin made the judgement.

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but Wang Jianyi believes that nearly 70% of Qingdao's foreign trade companies are wandering on the line of life and death, which seems to be an abnormal phenomenon, but in fact it is normal.

"P >" before 2008, there was money everywhere, that is, the registration of a foreign trade company can earn a lot of money, but now it seems to be out of line with the laws of the market.

At that time, how many of the foreign trade companies built their own factories? Who opened factories for foreign trade? How many of them graduated from foreign trade majors? "Wang Jianyi concluded:" when a person can make money by making foreign trade become a universal phenomenon, it shows that the market has not yet been completed.

Because mature market should be reflected in a highly competitive mode of elimination mechanism.

Yu Baozhong analysis said that before the financial crisis in 2008, the foreign trade industry formed a kind of "sitting on the money earned" inertia, "because the money is too good to make money, so the enterprise became lazy, even" made in China "later had the reputation of" crude manufacturing ", but also lack of deep processing of products, enhance the power of value-added products.

And this inertia has been playing a leading role in the foreign trade industry until now, and it is also the inherent reason for the whole industry to linger in the low valley at present.

Liu Bin, who has been in the foreign trade industry for 7 years, is still struggling to see that Qingdao has closed down hundreds of foreign trade companies. Over the past three years, the number of bankrupt enterprises has obviously increased. "Almost every year, we can hear ten or twenty," P said.

In his mind, this is actually the process of reshuffling the market for foreign trade, and is also envious of "some excellent companies have survived".

as one of the few foreign trade enterprises with "170 thousand dollar orders left before the Spring Festival", Wang Jianyi's beautiful import and Export Co., Ltd. lived in this shuffle process.

reviewing the three years from 2008 to 2010, the annual turnover of Wang Jianyi was only 30% to 40%. < /p before the financial crisis.

"he has scratched his scalp in order to find a way out for the company."

As a colleague and friend, Bao Zhong feels very sympathetic to Wang Jian's three years' hesitation in running "left is neither right nor wrong". He also heard that his two deputy general managers have resigned because they can not afford pressure.

but the financial crisis finally forced Wang Jianyi to abandon inertia and embrace the market.

to enhance the management level and efficiency of the enterprise, when he was 55 years old, he entered MBA in Tsinghua for four months. In order to enhance the team's professional ability, his company changed to a bachelor's degree in foreign trade and related majors. In order to improve his credit in his clients' mind, he built his own factory in various cities.

"P", "European debt crisis" broke out, the overall demand for European market was flagging, but Wang Jianyi was against the market and the vast majority of orders came from Britain.

"Because the European debt crisis is mainly in the eurozone, the UK does not belong to the euro area, so we specialize in the British market through market segmentation."

Although P has survived in this big shuffle, Wang Jianyi knows that at the present stage, when exports are still absent from the "three carriages", Qingdao's other foreign trade enterprises need to have higher wisdom if they want to achieve pformation.