French Clothing Exhibition Plans China Market

During the period, the Paris regional economic development board (PREDA) and the China Fashion Designers Association organized a seminar on the trend of fashion innovation in China and France.

At the same time, the cooperation between Beijing and Paris was further discussed.

During the Sino French fashion symposium, the general manager of the design department, the company's fashion business, said that through the survey of the consumers of 5 countries in China, France, the United States, Japan and Brazil, the survey shows that modern consumers will be more active and have a positive spirit of innovation.

According to the prediction, five trends of "story telling", "feeling", "interesting", "new cool" and "related" will occupy the dominant position in the future fashion development, and will lead the global consumption direction in the future.

Paris underwear Exhibition China layout

In this Sino French fashion symposium, Mary Raul, President of the Paris creative capital exhibition Union and the European Rovit group (hereinafter referred to as Oro Witt), from Paris to Beijing, introduced the Paris International Women lingerie exhibition sponsored by Oro Witt, the Paris international garment accessories exhibition and Paris international underwear swimsuit exhibition.

It is understood that the Shanghai fashion underwear exhibition, founded by Oro Witt in Shanghai 8 years ago, is the only fashion underwear exhibition in Asia.

Another 3 lingerie exhibitions hosted by Ou Luo Wei were held in Paris, New York and Las Vegas.

In April this year, the world's only professional underwear exhibition Curvexpo was acquired by owerowert, which means that it has underwear exhibitions on the three most important continents in the world.

Insiders pointed out that this shows the firm determination and strength of the European Group's global strategy. We can also see its intentions in the Chinese market and the prospect of the Shanghai international fashion lingerie exhibition.

Meanwhile, along with

With its strong development, ordinary exhibitions can no longer show the connotations of underwear brand enterprises.

This is even more an opportunity for Oro Witt.

He also expressed his willingness to build up a professional and high-end international exchange platform for Chinese enterprises and international brands through the accumulated experience and connections in the past 50 years, providing the services and assistance needed by brands at different times, and working hard to create a social circle of exclusive global underwear industry.

The above personages said that Shanghai fashion underwear exhibition, relying on the world's mature exhibition and rich resources, has been expanding internationally.

For a mature, professional and deep professional underwear exhibition, it is a basic and far-reaching mission to let brands, raw materials suppliers and all kinds of channel operators closely integrate and promote the healthy development of the whole industry.

Based on this consideration, we will integrate the actual situation of underwear industry in China and Asia with the experience of exhibitions in Paris, New York and other more mature exhibitions.

In 2011, the first concept of "the two exhibition of the same banquet" was put forward by Ou Luo Wei. At the same time, the brand exhibition and raw material exhibition were held on the same ground, which are closely related and relatively independent, showing their more subdivision and more professional characteristics.

At the same time, the theme, forum and show activities will be run through these two exhibitions.

The person said that in Asia, only the October Shanghai international fashion lingerie exhibition can be seen at the top of the European brand "siege" the mighty momentum of the Chinese market.

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Sino French cooperation opportunities

China's fashion consumer market is attracting the attention of high-end international stores.

In the current China France fashion symposium, the emergence of vair, director of international promotion of Paris's Department of international trade, has made the industry aware that after becoming the largest consumer of luxury goods in the world, China will enter the fashion industry and become one of the largest fashion consumer markets in the world.

During the Sino French fashion seminar, Duke Luo, senior deputy director of the Paris Economic Development Bureau, pointed out that Paris is the largest economic region in Europe.

For Chinese enterprises, it is an ideal choice to enter the French and European markets.

He also pointed out that the Chinese and French markets provide a great deal of trade opportunities for enterprises of both countries and should continue to be strengthened and developed.

Paris has a long cultural history. It has the potential to provide 400 thousand jobs in the field of creative industries. It is the capital of life art and creativity. In this field, 32 exhibitions and more than 50 large-scale events are held annually.

Many professional complementary exhibitions were held in the same period, creating excellent conditions for professional visits and international exchanges.

Mary Raul pointed out that clothing and home furnishing in Paris at present.

Class exhibitions are the most influential in the world.

With the popularity and influence of fashion and fashion exhibitions, Paris has undoubtedly become an indispensable trade platform, publicity platform and international stage for the creative industries.

Paris, as the capital of creativity, is the center of international communication, and also the place where creative genius is born and where it is coming back.

"Beijing's cultural and creative industries have become an important support for the capital's economic development, leading the country."

Zhang Lanqing, deputy director of Beijing Economic Information Committee, said that Beijing supports the development of cultural and creative industries from eight aspects: first, to investigate, research, formulate and publish industrial development plans; two, to build industrial agglomeration areas; three, to set up special funds to support key project platforms; four, to protect heritage culture, to pform old industrial resources factories into innovative creative parks; five, to train professional talents; six is to cultivate and attract brand enterprises to promote industrial upgrading.

The seven is to support the development of exhibition economy by intermediaries; the eight is to support the organization and promote the development of new products.

According to reporters, in addition to the annual fashion underwear exhibition held in Shanghai, Oro Witt will also hold the Hongkong international fashion lingerie exhibition at the Hongkong International Convention and Exhibition Center in late March next year. This is one of the four fashion underwear exhibitions in the world.