The Experience Marketing Of Garment Enterprises Should Take "Emotion" As The First Priority.

To put it simply, experience is doing.

Create a good memory.

Recollection is a kind of process of human emotional activity. Of course, a good memory must be based on perfect experience. Therefore, no matter what marketing experience you are engaged in, you should first introduce emotion into it.

With the rapid development of the economy and the gradual improvement of people's material and cultural living standard, the multifunctional products that are simply needed to obtain life can no longer meet the needs of consumers.

Before buying products or buying products, people can immerse themselves in and participate in them and get some emotional experience if they have the scene and atmosphere of product experience, which will have a huge impact on their purchase decisions.

The emotional experience marketing of garment enterprises is an experiential marketing mode that can permeate emotional elements into the various aspects of experiential marketing in order to satisfy the customers' emotional and psychological needs and achieve the profit of enterprises in the process of experiential marketing.

Emotional experience marketing of garment enterprises enables customers to raise their awareness of brand global brand network through emotional communication. Marketers also get insights and innovations from them. The injection and experience of emotion naturally increase product awareness, satisfaction and loyalty.

Clothing enterprises

It is a more humane marketing, and pays attention to moving people with emotion.

It abandons the defects of traditional marketing methods that take the interests of enterprises as the starting point, but really starts from the feelings of consumers, patiently listens and carefully examines the feelings that have already taken care of consumers. Through the emotional communication between the two sides, it achieves consumers' trust and emotional identification with merchants, and provides first-hand information for enterprises to formulate corresponding marketing strategies at the same time.

The two sides reach mutual understanding and respect at the emotional level.

In a sense, marketers are not the promoters of products or services, but the makers of beautiful emotional experiences.

With the in-depth understanding of experience economy in various industries, the self pricing strategy will be adopted by more businesses. Self pricing strategy is a strategy that enterprises can make their own pricing by letting consumers experience products or services, thereby making consumers' demands and products express emotions.

For example, some city wandering singers, who rely on their guitars, performances and songs to express their feelings to get passers-by's emotional approval, are paying more attention to performance than charity, which should be the best emotional experience self pricing portrayal.

The design of emotional products should start with the individual needs of consumers and give people a strong shock on their senses.

When designing products, we should consider all aspects such as vision, hearing, smell, taste and touch, add sensory elements to products, highlight the sensory characteristics of products, make products easy to be perceived, thereby increasing the feeling of customer and product interaction, and create a good emotional experience for consumers.

Although the product itself has no feelings, the designer gives the product affection, and in the communication, the experiencer can also experience this feeling.

Therefore, in the name, design and packaging of the product, it gives emotional connotation to make it rich in human touch, and can satisfy consumers' perceptual consumption needs.