Promotion Methods Commonly Used In Clothing Industry

Competition among garment industries is not only manifested in clothing variety, clothing quality, clothing price and sales service, but also in information dissemination and clothing.

Aspect.

In the past, the concept of "wine is not afraid of alley" has not been able to keep up with the times. The new concept of "good goods must be sold regularly" has been gradually accepted by people.

Commercial enterprises should not only have good quality and cheap clothes, but also be good at developing a series of clothing sales promotion activities.

Under such market conditions, clothing stores, which are still in an important position in the consumer goods market, are actively seeking the way of survival and development, constantly improving marketing and promotion strategies and ways, and striving to expand clothing sales, and have made remarkable achievements.

Modern marketing not only requires clothing stores to provide marketable clothing, make attractive prices, make the target customers easy to get the clothes they need, but also control their image in the market, design and disseminate information about the appearance, characteristics, shopping conditions and benefits brought by clothing to the target customers, and constantly communicate with the existing and potential consumers.

Clothing stores take effective forms and means to publicize the clothing and labor services provided by enterprises to consumers and users, so as to stimulate buying motivation and behavior, promote sales and improve market share, that is, clothing sales promotion.

The main means of clothing sales promotion are as follows:

Business promotion

Business promotion is the clothing store in the process of clothing sales, in order to stimulate consumers to buy to take the direct benefits of the consumer Clothing promotion means.

There are mainly discounts, bonus discounts, reduced sales, vouchers, discount cards, credit sales, membership, on-site production and so on.

Service promotion

Service promotion is the expansion and promotion of clothing stores to provide consumers with more services to meet the needs of consumers.

Sales activities.

A good service promotion project can not only promote clothing sales, but also provide a good image for the clothing store in front of the public.

There are mainly TV shopping, telephone shopping, night time shopping, storage, customer service, clothing quality identification, pre service training, free delivery, children's paradise and fast food restaurants.

Cultural promotion

Cultural promotion is a promotional activity that a clothing store takes various cultures as a link to create business atmosphere and attract consumers to buy.

Cultural promotion is one of the important means of clothing sales promotion in China's clothing stores. It is embodied in the following aspects: creating a cultural atmosphere, cultural image, cultural characteristics, cultural market making, and cultural public relations.

There are mainly fellowships, cultural squares, corporate culture seminars, art shows, film festivals, cultural and art lectures, etc.

Advertising promotion

Advertising promotion is a kind of activity that clothing stores use advertising media to disseminate clothing store information, promote clothing sales and set up a clothing store image.

There are various media advertisements, shop advertisements and so on.

Store advertising is an important part of clothing stores to attract customers. Good store advertising can make clothing attract consumers' attention, make consumers purchase desire, and bring clothes home.

Staff promotion

Staff promotion is a clothing sales promotion method for clothing store staff to introduce clothing to potential customers and persuade buyers to achieve the purpose of selling clothing.

It is a face-to-face communication between promoters and consumers.

It mainly includes clothing shopping guide, sales display, sample trial, exhibition and so on.

In actual marketing activities, not every Clothing promotion means should be used. According to the situation of the clothing store itself, the characteristics of the sales clothing, the characteristics of the target customers, the characteristics of the competitors, festivals, seasons, and the impact on sales and profits, appropriate clothing promotion methods should be selected and organically combined to produce the best results.