Hongkong Spring And Summer Clothing Festival In The Eyes Of Young Designers

As a world-famous shopping paradise, Hongkong has gathered almost all famous people. Latest fashion According to the survey, 46% of the mainland tourists shopping in Hongkong are buying fashionable clothes. Compared with other regions, the most fashionable brands in Hongkong, the relatively low price, the rich products and the concentrated shopping districts all make Hongkong the core city of fashion consumption. The Hongkong fashion week coincides with the shopping discount season. The famous shopping centers in Hongkong, such as Harbour City in Kowloon and the Times Square in Tongluowan, are all shopping shoppers who carry large shopping bags. Hongkong buys the most fashionable and most affordable products in the shortest time. It has become a well-known new tourist selling point. Brand

Shopping development design is weak

The young men and women and the western-style tailored office workers can see one or two briefly, but the local brands in many boutiques on the streets of Hongkong are not mainstream. For tourists, buying luxury goods is their main concern and the main purpose of shopping. The best location in the shopping mall is almost occupied by European and American fashion masters. During the Hongkong Fashion Festival, we have learned from local fashion practitioners that we have learned that high shop rentals and heavy salaries have become the factors that restrict the development of local design brands. For the young generation of Hongkong designers, it is also difficult to cultivate their own independent design brands locally, and the developed fashion retailing industry has not brought great opportunities to the development of Hongkong's local design. Hongkong has always been the leader of the Asian fashion trend, and Hongkong people are also very well-dressed. During the Hongkong Fashion Festival, most of the participants in the T show were excellent graduates from major design institutes in Hongkong and young designers who won the design awards. Perhaps the organizers also hoped to help young designers in Hongkong to find more opportunities through the opportunity of Hongkong Fashion Festival, so as to promote the development of Hongkong's local brands in Hongkong.

Young designer

It has no advantage over the mainland.

It is easy to see that Hongkong people are more careful in their dress and dress, and Hongkong's fashion trend is still in front of the mainland. But for the design works of the younger generation of designers, Hongkong does not occupy any advantage. In the fashion show held on the first day of Hongkong Fashion Festival, 11 designers are excellent players of YDC (Hongkong youth fashion designer's performance competition). Their works almost represent the highest level of local young designers. However, the final presentation on the T stage shows that both the design concept and the production process are comparable to those of the mainland Chinese designers participating in the China fashion week. Perhaps the Hongkong is at the front end of the dress fashion, but for the fashion design, the Hongkong young designer has no advantage. Observe the streets in the mainland and Hongkong {page_break}

Hongkong's fashion concept is more diverse.

In the few shows that were held at the Hongkong Fashion Festival, the abandoned surplus fabric was displayed as a competition designed to promote environmental protection, and the whole model was a silver fashion show for the middle and old aged people. On the stage of the fashion festival in Hongkong, fashion is not only a beautiful clothing, but also a carrier of advocating a good lifestyle.

Converging fashion in Asia

Apart from the show, the most important part of the Hongkong Fashion Festival is actually a large-scale exhibition. Clothing brands and garment companies from mainland China, Hongkong, Taiwan, Indonesia, Japan and India also come to Hongkong to promote their products through the largest clothing exhibition in Asia. Hongkong Fashion Festival has become a platform for promoting the development of the fashion industry. On this platform, we also have the opportunity to get close to the fashion culture everywhere. (NetEase)

The spring and summer fashion festival was successfully held.

The spring and summer series of the nineteenth Hongkong Fashion Festival, organized by the Hongkong Trade Development Council, was held in Hongkong Convention and Exhibition Centre from 3 to 6 July 2012. This year, the exhibition presents new elements, displaying a variety of ready-made clothes, designer series and fashion accessories, providing an ideal trading platform and unlimited design ideas for the industry.

As the world's third largest garment exporter, Hongkong is one of the most important trading centers in the global garment industry. In 2011, the total export of clothing and clothing accessories in Hongkong amounted to US $24 billion 435 million, an increase of 2% over the same period last year.

As an Asian clothing sourcing center, Hongkong has attracted many buyers from Europe and America, including senior department stores, preferential shops, special stores, mail order companies and famous designer brands. The Spring Festival series of Hongkong fashion festival attracted more than 1300 exhibitors from 24 countries and regions.

The exhibition is divided into several theme pavilions to facilitate the effective matching of exhibitors and buyers, including three newly opened exhibition areas this year, "scarf Gallery", "youth clothing world" and "fashion jewelry world", showing the latest trend and meeting the market demand. In addition, the "cowboy clothing area" and the "fashion hand area", which first appeared in the 2012 autumn and winter series of Hongkong Fashion Festival in January this year, are also popular in the spring and summer series, and are interacted with the "brand Gallery" that is committed to promoting excellent high-end brands, and the "international fashion designer world", which is a collection of top designers.

Hongkong Fashion Festival is also a good opportunity for the industry to communicate with each other and predict the future trend. In this Hongkong fashion world, there are many fashion trends leaders, such as "reducing fabric wastage through sustainable design" and "2013 important trend trends".

Trend of spring and summer wear

In the nineteenth Hongkong spring and summer fashion festival held last week, Zhao Wei Ju, editor in chief of WGSN, Asia Pacific editor of trend analysis service, predicted the trend of fashion in spring and summer this year to next year. She said: wonderlab, the story of now and idiomatic will become the three major trends of spring and summer in 2013, which is worthy of reference from the industry.

The so-called "wonderlab" is a combination of motion sensing elements, with interlaced microbes shape design patterns. Most of the styles are inspired by the bright colors of the galaxy, adding some elements of leaf shape and rainbow. In addition, some fresh and simple laces with laser cutting techniques and metal accessories are also the trend of the times.

"The story of now" can be described as a utilitarian style with harmonious appearance and function. This will take the metal style appearance as the main direction of the fabric, especially the fine pattern knitted fabric, and the shoe style will be designed with the sealed high heel and the angle shoe upper to create the modern fashion sense.

Idiomatic style fashion will explore the unique local culture of different regions, thus giving rise to various bright colors and patterns, such as Mexico style casual wear, which is a style of self-cultivation and black profile.

In addition, Zhao Guiju believes that the autumn and winter fashion will also add a lot of elements such as fun, DIY and technology.

Zhao Guiju, editor in chief of WGSN Asia Pacific region, has been active in fashion circles and media circles for the past 13 years. She is very familiar with fashion development, new designers and young luxury consumer groups in Asia.

Popular

Hongkong Chaozhou love level mix

The highlight of Hongkong Fashion Festival is a large-scale exhibition. In these different exhibitions, Hongkong's local independent designer brand is a bright spot, such as the popular jewelry brand TAKA in Hongkong in recent two years.

TAKA brand has only two years since its establishment, and already has its own brand store. The two partners of the TAKA brand are two young girls who concentrate on designing a brand responsible operation. The biggest feature of TAKA is that all works pursue the natural state of authenticity and the retro fashion sense brought by different materials. The commonly used brass materials of the brand even show different characteristics according to the different wearers. The combination of pearls and natural crystals also embodies the different flavors of fusion. For today's young people in Hongkong, personality and unrestrained fashion are most popular among them.

In order to facilitate the purchase needs of customers in different regions, TAKA has not only opened online stores, but also promoted its brand on micro-blog, which is a flexible and business savvy marketing approach. It is also a new way for young independent designers to make a success. It is also a strong proof that these young designers are successful in business.

Mim Mak, a tiny designer, has no brand yet, but she won the Grand Prix and party dress championship in the 2012 YDC fashion design competition in Hongkong.

Mim Mak likes to use different material and color contrast impact to bring a new feeling. Her winning works are hard diving materials and soft silk fabrics. The diving material material is very hard but tall and straight. Mim Mak uses a special method to combine every cut piece of fabric together and make it into a formal dress. The stereo feeling is very strong. At the same time, in order to make the wearer fit the skin more comfortable, Mim Mak also made a double layer processing in the inner layer. The contrast of color and black color is more in line with the current trend.

Mim Mak says young people in Hongkong are more sophisticated in their current fashion. They like to match different elements with different colors and lengths.

History

Hongkong is no longer alone in fashion

From 1997 to 2012, the fashion dimension of Hongkong is getting closer and closer to the mainland: the mainland led by the early years of Hongkong has evolved into a joint development.

Hongkong was once familiar with the red men and green women living in the bustling international metropolis through television or movies, while the stars in Hongkong are the benchmarks for young people in the mainland to dress up and imitate. For the mainland of China 15 years ago, the wearing of Hong Kong stars means the forefront of the trend, and now the large number of Hongkong entertainers are developing northward, and the boundaries between Hong Kong star and mainland stars are becoming more and more blurred. In the younger generation, there is not much difference between Hongkong and the mainland's star entertainers. The big new clothes that once appeared on the Hongkong stars are also inspired by the stars from the mainland on the red carpet.

In 1997, Faye Wong also quickly swept the mainland with the aura of the first female pop star in Hongkong. Now she has shifted the focus of her life to Beijing, which is familiar to her. The new generation of Hongkong Chaoyang, such as Wyman Wong and Hilary Tsui, has also been successful in breaking through the geographical restrictions in the two circles. The fashion of Hongkong and the mainland has also been harmoniously fused through them.

From foundry to design

In 1970, Hongkong's TDC held the first Hongkong Fashion Festival. At that time, the clothing industry in Hongkong was still dominated by OEM. However, a group of local fashion designers represented by Yang Yuanzhen, Kenneth Ma, Liu Peiji and Wen Lixian emerged. In 80s, with the vigorous development of foundry industry, Hongkong's clothing industry entered the peak period. Hongkong was no longer content with ordering clothes for others, but began to vigorously develop local fashion design and fashion brands. Deng Dazhi, Tan Yanyu, Zhang Tianai and other outstanding Hongkong designers gradually emerged at that time. In 1979, the top luxury brands were first opened in Hongkong The Peninsula Hotel, and then the international luxury brands entered the Hongkong in large scale, and then the famous brand began to enter the vision of the Hongkong people.

In 90s, Hongkong gradually cultivated a number of local leisure fashion brands, such as Giordano, Bossini, U2, G2000 and so on. These Hongkong local fashion brands also quickly entered the mainland market to become the first batch of famous brand clothing that we first contacted. Relying on Hongkong's strong clothing industry, Hongkong's local design power also grew rapidly and continuously spanported the mainland.

Mainland shoppers

Paying for fashion in Hong Kong Style

15 years ago, a set of clothes bought from Hongkong represented the fashion trend at that time. It would be very unusual to visit Hongkong. But now consumption in Hongkong has become a more common thing. In the proportion of mainland tourists going to Hong Kong, the purchase of clothing has become the main purpose, accounting for 46% of the total consumption. Hongkong's famous shopping malls, such as IT, Joyce, and even Crawford, have long been rooted in the big cities of the mainland. Tongluowan, Tsim Sha Tsui, which once appeared only in Hong Kong movies, are familiar with the young people who love shopping in the mainland. Hongkong's shopping paradise has already opened its doors. The mainland shoppers who have been in Harbour City's famous shops all the year round have become another sight of Hongkong.